About playpass

RFID or Radio Frequency Identification is a wireless technology used to transfer data between an RFID reader and an RFID tag, RFID can be integrated into a wristband or membership card. Each tag then contains a unique ID associated with and identifiable to the individual event visitor wearing the RFID consumable (card or band.)

For events, RFID is used primarily for access control, brand activation and cashless payments, creating significant advantages for event organizers, sponsoring brands and visitors alike.

Organisation

Valuable insight

Using RFID means gathering data. Data that helps to get valuable insight. Real-time or post event. From knowing how many visitors are actually on site, to mapping out - from a security point of view - how many people are situated at a specific area, to get a clear view on food & beverage turnover per bar.

Limit fraud

Linking an entry ticket to a RFID wristband (or any other RFID consumable) makes it a unique. Visitors can’t pass on their wristband anymore so ticket fraud is no longer possible.

When using RFID for cashless payments cash money and/or tokens are no longer needed. No more stolen money and tokens.

Optimizing costs

For access control RFID equals a faster and easier flow. Due to a more secure level of control less crew is needed. When using the automated turnstiles the crew at the entrance can be reduced to a minimum.

Getting rid of cash money and/or tokens stands for less on site cash handling and token counting. Post event analyzes are no longer needed to deal with caterers.

Brands

Brands invest a lot of time and money to create original campaigns to attract as many visotors as possible during an event. Offering the opportunity to easily collect data from all these people will help them to optimize their return on the investment (roi).

When a RIFD tag is linked with the id of the visitor or even his social profile, a simple swipe will enable a flow of information and possible communication between the brand and a visitor and his social network friends.

A bridge is made from offline experiences and events towards the online world. After the event visitors can be approached based on likes, interest and shares.

Visitors

The advantages of RFID-supported events are felt the most by visitors. With decreased wait times and increased convenience and flow into and around an event, organizers can insure their fans have a seamless experience throughout the event.

Cashless payment

All regular visitors to European festivals hold a collection of unused and non-refundable tokens. By digitizing the tokens and money flow at an event refunding visitors’ unused funds becomes seamless. This has a positive impact on pre-sales as well as at the point of purchase. As visitors can expect to be refunded, they typically purchase more credits, which results in a higher consumption as it becomes easier to purchase. Intelligent top-up systems are automatically linked with a visitor's credit card or bank account making it possible to reduce queues at token- vending areas and further improve the experience. With average transaction times in the seconds, bar and other vending runs far more smoothly and in turn increasing organizer’s profits.

Access control

As every event begins at the entrance gates, it is important that the visitor’s experience begin well. By using RFID for access control a higher number of visitors can be handled, thereby shrinking and sometimes eliminating lines altogether and making in/out flow faster and easier.

Brand activation

Powerful interactions can be created between visitors and sponsoring brands using RFID technology. In return for the data they share by registering their bands and the extra brand awareness they create by participating in social media activations, visitors can also be rewarded. On-site opportunities can be created for visitors to enter contests or to participate in raffles via the swipe of their wristband or when accepting discounts offered on event merchandise. Even after the event is over, the RFID wristband can be used to give access to related venues or events (i.e. free museum visit).