Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

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What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Find

Understand

Analyze your consumer data and insights to understand audience behavior.

Understand

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Activate

Measure

Measure your media performance to optimize your content.

Measure

Find Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

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Understand Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

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Activate Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

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Measure Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

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An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Audiences & Data Services

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Media & Activation

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Measurement & Optimization

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Sales Drivers

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Analytics Services

The Latest

Catalina Identifies Top Private Brand Categories on The Move

With rising inflation and ongoing supply chain issues continuing to unsettle consumers, shopper intelligence leader Catalina is closely tracking the sales impact on grocery retailers’ private/store brands.

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A Natural Way to Reach Shoppers

See how Catalina used CTV & Responsive Marketing to help Applegate Farms increase brand purchases across multiple categories.

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Q&A: How to Identify and Measure Value-Conscious Consumer Buying Behavior (Part 2)

In a recent podcast with The CPG Guys, Catalina USA Chief Revenue Officer Stacey Hawes shared how to find, activate, understand and measure consumer purchase behaviors in real time. While Part One of this abridged conversation addressed how to identify and respond to increasingly value-conscious shoppers, Part Two looks at measurement strategies across the purchase funnel.

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Understand Your Shoppers - Data Driven Performance Marketing | Catalina

Web Name: Understand Your Shoppers - Data Driven Performance Marketing | Catalina

WebSite: http://www.catalina.com

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Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

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