COMPETITION TIME

Your chance to WIN £2000 vouchers to spend on a dog friendly getaway and £500 to spend on Pooch } .hero-swiper .swiper-button-next:after, .hero-swiper .swiper-button-prev:after { font-size: 24px; } .hero-swiper .swiper-pagination { bottom: 30px; } .hero-swiper .swiper-pagination .swiper-pagination-bullet { height: 10px; width: 10px; border-color: white; } .hero-swiper .swiper-pagination .swiper-pagination-bullet.swiper-pagination-bullet-active { background: white; } .hero-swiper { height: 80vh; } .hero-swiper img { object-fit: cover; } @media (max-width: 767px) { .hero-swiper .carousel-caption { top: unset !important; bottom: 120px !important; transform: unset !important; } } @media (max-width: 420px) { .hero-swiper { height: 100vh; } }

Natural
ingredients

We use the power of positive nutrition to get 'the good stuff' into your pooches diet for a healthy mind } .content-w-image li::before { content: ''; height: 19px; width: 18px; padding-right: 30px; display: inline-block; background-image: url("data:image/svg+xml,%3Csvg width='18' height='19' viewBox='0 0 18 19' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M9.22998 18.7759C13.8526 18.7759 17.6 14.7916 17.6 9.8767H15.74C15.74 13.6994 12.8254 16.7983 9.22998 16.7983C5.63461 16.7983 2.71999 13.6994 2.71999 9.8767C2.71999 6.05402 5.63461 2.95513 9.22998 2.95513C10.264 2.95513 11.2417 3.21144 12.1099 3.66755L13.3504 2.12879C12.134 1.39593 10.7279 0.977539 9.22998 0.977539C4.60736 0.977539 0.859985 4.96183 0.859985 9.8767C0.859985 14.7916 4.60736 18.7759 9.22998 18.7759ZM15.5012 6.58298C15.8449 6.17707 15.8139 5.55186 15.4321 5.18654C15.0504 4.82123 14.4623 4.85414 14.1187 5.26005L8.91761 11.4044L7.09971 9.459C6.7377 9.0716 6.14886 9.06956 5.78449 9.45446C5.42013 9.83935 5.41822 10.4654 5.78022 10.8528L8.29127 13.54C8.47146 13.7328 8.71836 13.8383 8.97395 13.8316C9.22953 13.8249 9.47124 13.7066 9.64227 13.5046L15.5012 6.58298Z' fill='white'/%3E%3C/svg%3E%0A"); background-repeat: no-repeat; } .content-w-image .dark-icon li::before { background-image: url("data:image/svg+xml,%3C%3Fxml version='1.0' encoding='utf-8'%3F%3E%3Csvg version='1.1' id='Layer_1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink' x='0px' y='0px' viewBox='0 0 18 19' style='enable-background:new 0 0 18 19;' xml:space='preserve'%3E%3Cstyle type='text/css'%3E .st0%7Bfill-rule:evenodd;clip-rule:evenodd;fill:%23212529;%7D%0A%3C/style%3E%3Cpath class='st0' d='M9.2,18.8c4.6,0,8.4-4,8.4-8.9h-1.9c0,3.8-2.9,6.9-6.5,6.9c-3.6,0-6.5-3.1-6.5-6.9C2.7,6.1,5.6,3,9.2,3 c1,0,2,0.3,2.9,0.7l1.2-1.5C12.1,1.4,10.7,1,9.2,1C4.6,1,0.9,5,0.9,9.9C0.9,14.8,4.6,18.8,9.2,18.8z M15.5,6.6 c0.3-0.4,0.3-1-0.1-1.4c-0.4-0.4-1-0.3-1.3,0.1l-5.2,6.1L7.1,9.5c-0.4-0.4-1-0.4-1.3,0c-0.4,0.4-0.4,1,0,1.4l2.5,2.7 c0.2,0.2,0.4,0.3,0.7,0.3c0.3,0,0.5-0.1,0.7-0.3L15.5,6.6z'/%3E%3C/svg%3E%0A"); } .content-w-image--image { height: 80vh; } @media (max-width: 600px) { .content-w-image--image { height: 60vh; } } Bestsellers Shop All

Puppy Complete Superfood

Grain-free, junk-free complete dry Chicken Superfood Blend for Puppies

£7.49 - £33.49

Chicken, Pumpkin } .content-w-image li::before { content: ''; height: 19px; width: 18px; padding-right: 30px; display: inline-block; background-image: url("data:image/svg+xml,%3Csvg width='18' height='19' viewBox='0 0 18 19' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M9.22998 18.7759C13.8526 18.7759 17.6 14.7916 17.6 9.8767H15.74C15.74 13.6994 12.8254 16.7983 9.22998 16.7983C5.63461 16.7983 2.71999 13.6994 2.71999 9.8767C2.71999 6.05402 5.63461 2.95513 9.22998 2.95513C10.264 2.95513 11.2417 3.21144 12.1099 3.66755L13.3504 2.12879C12.134 1.39593 10.7279 0.977539 9.22998 0.977539C4.60736 0.977539 0.859985 4.96183 0.859985 9.8767C0.859985 14.7916 4.60736 18.7759 9.22998 18.7759ZM15.5012 6.58298C15.8449 6.17707 15.8139 5.55186 15.4321 5.18654C15.0504 4.82123 14.4623 4.85414 14.1187 5.26005L8.91761 11.4044L7.09971 9.459C6.7377 9.0716 6.14886 9.06956 5.78449 9.45446C5.42013 9.83935 5.41822 10.4654 5.78022 10.8528L8.29127 13.54C8.47146 13.7328 8.71836 13.8383 8.97395 13.8316C9.22953 13.8249 9.47124 13.7066 9.64227 13.5046L15.5012 6.58298Z' fill='white'/%3E%3C/svg%3E%0A"); background-repeat: no-repeat; } .content-w-image .dark-icon li::before { background-image: url("data:image/svg+xml,%3C%3Fxml version='1.0' encoding='utf-8'%3F%3E%3Csvg version='1.1' id='Layer_1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink' x='0px' y='0px' viewBox='0 0 18 19' style='enable-background:new 0 0 18 19;' xml:space='preserve'%3E%3Cstyle type='text/css'%3E .st0%7Bfill-rule:evenodd;clip-rule:evenodd;fill:%23212529;%7D%0A%3C/style%3E%3Cpath class='st0' d='M9.2,18.8c4.6,0,8.4-4,8.4-8.9h-1.9c0,3.8-2.9,6.9-6.5,6.9c-3.6,0-6.5-3.1-6.5-6.9C2.7,6.1,5.6,3,9.2,3 c1,0,2,0.3,2.9,0.7l1.2-1.5C12.1,1.4,10.7,1,9.2,1C4.6,1,0.9,5,0.9,9.9C0.9,14.8,4.6,18.8,9.2,18.8z M15.5,6.6 c0.3-0.4,0.3-1-0.1-1.4c-0.4-0.4-1-0.3-1.3,0.1l-5.2,6.1L7.1,9.5c-0.4-0.4-1-0.4-1.3,0c-0.4,0.4-0.4,1,0,1.4l2.5,2.7 c0.2,0.2,0.4,0.3,0.7,0.3c0.3,0,0.5-0.1,0.7-0.3L15.5,6.6z'/%3E%3C/svg%3E%0A"); } .content-w-image--image { height: 80vh; } @media (max-width: 600px) { .content-w-image--image { height: 60vh; } }

Shop by range WET FOOD

Totally tasty, grain-free, complete wet food for dogs in 100% environmentally friendly cartons

FUNCTIONAL FOOD

Grain-free, complete dry food with functional ingredients for a healthy mind } .cta-banner img { object-fit: cover; } .cta-banner__content { max-width: 524px; } @media (max-width: 767px) { .cta-banner .cta-banner__content { top: 45px !important; right: 0 !important; left: 50% !important; transform: translate(-50%, 0) !important; } .cta-banner .cta-banner__content[data-section="pages-rewards--banner"] { left: 0 !important; transform: translate(0, 0) !important; } }

PoochRewards

Calling all pooches and mutts, it's time to join the Pack and start earning rewards for your treat jar.

As a subscriber, for every £1 spent you’ll earn 6 pointsEarn 500 party points on your pooch’s birthdayEarn 500 points when you refer your pooch palsLearn More
Blog View All 29 October 2021 |Nutrition Pumpkin for dogs: Health benefits and suspiciously good snacks Read More 24 September 2021 |Nutrition Why your dog should have probiotics every day Read More 10 September 2021 |Nutrition Why we changed our wet food recipe Read More 21 October 2021 |health How to reduce your dog's anxiety on Bonfire Night Read More 15 October 2021 |health Pet Obesity is on the rise: is your dog a healthy weight? Read More 07 October 2021 |health Dog Eye Health: How to tell if your dog's eyes are healthy? Read More 05 August 2021 |why do dogs Why do dogs drag their butts on the ground? Read More 13 July 2021 |why do dogs Why do dogs pant? Read More 10 June 2021 |why do dogs Why does my dog nip and play bite? Read More 08 July 2021 |lifestyle How to Keep your Dog Cool in Summer Read More 22 April 2021 |lifestyle Top 5 dog-friendly holiday destinations in the UK Read More 14 April 2021 |lifestyle Top tips for travelling with your pooch in the UK Read More 30 September 2021 |puppy Puppy Grooming Advice: What age should I start grooming my Puppy? Read More 30 September 2021 |puppy Puppy Training Basics: House, Crate and Sleep training your Puppy Read More 15 September 2021 |puppy Tips for avoiding Separation Anxiety in your puppy Read More View All
FREE
Delivery

UK orders over £39.99 qualify for free delivery. We aim to get all orders to you within 2 - 6 working days.

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Reviews

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Pets
FIRST

Pet health before profits. Our products are full of healthy, natural ingredients. No hidden nasties or junk.

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FEEDING Guide

Not sure how much food you should be feeding your pooch?
Try our new feeding calculator on every product page

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