ORCI Advertising Agency Home Page - Culturally Relevant
Time 2022-09-24 04:26:49Web Name: ORCI Advertising Agency Home Page - Culturally Relevant
WebSite: http://www.orci.com
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Orci's Voices
Explore articles written by our team on trends, issues, and topics of multi-cultural interest.
EXPLORE ALL ARTICLES Diversity,LGBTQArticle: Is your Marketing Pride or PRIDE™?
Juan De Anda | April 20th, 2021 Diversity,HiringWhen Hiring for Diversity and Inclusion (D&I) Roles, Consider These and Best Practices.
Marina Filippelli | April 9th, 2021 Diversity,WomenIt’s time to shatter those clichéd Latina representations—they’re not authentic, accurate or appropriate. So let’s say, adiós!
Orci | April 9th, 2021 Diversity,LGBTQPersonal Pronouns Need to be Prioritized by Marketers Who Care for LGBTQ+ Causes
Juan De Anda | March 11th, 2021 Marketing TrendsSocial to Know: The ‘Oddly Satisfying’ Search for Content
Juan De Anda | June 10th, 2020 MulticulturalNews Flash. Multicultural Consumers Aren’t Stereotypes. They’re Culture Drivers
Yendy Rojo | May 28th, 2020NEWS & ARTICLES
Explore news and articles written by our team on trends, issues, and topics of multi-cultural interest.
MediaPost
Hispanics' Rising Wealth Fuels Growth Of New Luxury Market
Huge growth potential for luxury brands that appeal to affluent Hispanics from a place of cultural awareness and celebrate all their success.
AdExchanger
Streaming Services Are Doing A Disservice To Hispanic Audiences
Article quoting CEO Marina Filippelli during her talk at the Hispanic Television Summit regarding representation and authenticity in advertising.
AdForum
Getty Images, Sephora and Orci partner with AIMM to encourage advertisers and brands to “See All”
Orci, Getty Images and Sephora partnered with the Alliance for Inclusive and Multicultural Marketing to encourage advertisers to proactive.
Los Angeles Times
THE C-SUITE: TRENDS. UPDATES. VISIONARIES. THE CFO LEADERSHIP AWARDS.
Los Angeles Times featured our CEO, Marina Filippelli, in the latest issue of The C-Suite highlighting visionaries in the B2B space.
AdAge
‘DON’T SAY GAY’ DURING PRIDE MONTH—SHOUT IT
How brands can show they value the LGBTQ+ community.
Velocitize
Velocitize Talks: Marina Filippelli of Orci on the Hispanic Market, Brands & Diversity.
Marina, CEO, shares insights on diversity and culture in multi-segment marketing, generational wealth, and turning brands into advocates.
Advertising Week
A Note to Marketers Everywhere: Let’s Talk About Who Is Actually Doing the Work...
Our Brand Strategist, shares some steps marketers can take to champion Black voices driving culture and doing the creative work.
MediaPost
How To Keep Pace With Inflation's Major Impact On U.S. Hispanics
Here’s what marketers should consider doing to keep pace with Hispanic consumers during this high inflation period.
SXSW 2022
When Brands Are Strong Hispanic Allies, We All Win
Our CEO took the stage to detail why brands need to step up and demonstrate real support for the growing Hispanic community—now.
Campaign US
We Don’t Care What You Call Hispanic Heritage Month
We don’t care what you call Hispanic Heritage Month—we care that you “celebrate it” (and us) by doing something meaningful.
Adweek
The Key Factor in Marketing to Hispanics This Holiday Season
Our head of consumer insights and analytics shares what’s the key factor in marketing to Hispanics during the holiday season.
Campaign US
Dear corporate America: please don’t just check the box on DE&I
Our CEO’s message to industry leaders: “Dear corporate America: please don’t just check the box on DE&I.”
VIEW ALLWORK
Decades of experience, a cabinet full of golden statues, a long history of innovation and culturally relevant work — what we do gets results.
DIGITAL SOCIAL
Hispanic Heritage Month
Listen to Leyendas for Daring KidsBROADCAST DIGITAL SOCIAL
Chevron with Techron Collaboration
Chevron with Techron. Unbeatable mileage with unbeatable convenience.BROADCAST DIGITAL SOCIAL
2023 Next-Gen Integra Launch
For those who love to drive.DIGITAL VIDEO WORK
#SeeALL Campaign
Demanding visibility for historically neglected communities.BROADCAST DIGITAL SOCIAL
All-New 2023 Honda HR-V Campaign
Unlock the next level of your life in the Honda HR-V.BROADCAST DIGITAL SOCIAL
2022 Acura RDX Campaign
Performance that Means Más, Mucho Más.DIGITAL SOCIAL VIDEO
Treat Yourself’ with ExtraMan’s® Latest Campaigns
Going the extra mile (sorry, we couldn't resist) to give ExtraMan some extra personality.SOCIAL VIDEO
Honda Export Social Videos
Creating Original Social Content with Limited Assets. VIEW ALLABOUT US
We envision a world where diverse cultural groups respect and acknowledge each other as part of one great human community; where each group is unique, yet all are included, engaged, and thriving. This is the world we endeavor to promote through our work, because after all, nobody remembers what you say; they remember how you made them feel.
Since 1986, we create marketing that matters, and in turn, inspire action that matters.
As a creative agency, we craft multi-segment marketing that is more insightful and nuanced, and therefore more engaging. Which creates attraction—not distraction—and is therefore more effective.
Culture is everything to us, and this fresh emphasis will support us as we help more brands speak to their audiences in tailored ways.
Certified 100% Minority Owned Business by the National Minority Supplier Development Council
GET TO KNOW USPEOPLE
Marina Filippelli
CEOHector Orci
CO-FOUNDER & CHAIRMANMaria Gonzalez
SR. ACCOUNTANTNorma Orci
CO-FOUNDER & CHAIRWOMANPatricia Rabin
SR. COPY EDITORRana Riad
SR. INTEGRATED MEDIA PLANNERAndrew Orci
CHAIRElsa Gallardo
PAID SOCIAL STRATEGISTJasmine Jimenez
COORDINATORJose Gonzalez
ACCOUNT SUPERVISORJuan De Anda
PROJECT MANAGERAlisha Prince
SVP DIRECTOR OF PROJECT MANAGEMENT VIEW ALLOUR EXPERIENCE
VIEW ALLSERVICES
Nobody remembers what you say; they remember how you made them feel. At Orci, we integrate our full-service marketing capabilities to create a deep relationship and unique engagement with our client’s brands.
Strategy
Multicultural; strategy and total market solutions.
Creative
Create video, digital and traditional multicultural advertising.
Advertising
Multilingual production capabilities for TV, digital and social.
Social Media
Multicultural Social media management and content development in multiple languages.
TAGS:Agency Advertising ORCI Home
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