When the path isn’t clear, the
team you turn to should be.

Principles that guide us

We gain understanding of our physical world by abstracting it to representative formulae known as first principles. Similarly, we think a good way to understand Cooper Perkins as an engineering partner is to appreciate the set of “first principles” we navigate by.

Find a way.

If there is a way, find it. If there truly is no way, vanquish any doubt.

See how Cooper Perkins brought an environment buried deep within the earth’s crust to a comfy lab in Cambridge.

Listen, think,
then build.

Yes, in that order. Make no exceptions.

Do you buy a thing, or do you buy what that thing does for you? See how PowerTap and Cooper Perkins got it right, repeatedly.

Think like a beginner.

Whether it’s a challenge you’ve solved before or one that’s entirely new, know the value of approaching it with a fresh mind.

Have you thought lately about how toilet flushers should work? We did, too!

Resist temptation.

Resist the allure of the first promising idea. Take the time to collect and characterize all options before moving on.

It’s not that we have a commitment problem. It’s just that we have a problem with commitment.

Look at it again, differently.

Whatever you’re looking at, inspect it from multiple perspectives.

See how Cooper Perkins took the time to convert what was thought to be impossible into something that was certain.

Think like a particle, act
like a wave.

As with the puzzling duality of light, embrace the complementary nature of analytical and creative mindsets.

Don’t mumble.

You caught the idea, now give it shape. Command the room and deliver.

See how “the briefing” won the day, day after day.

Show your work.

It's not good enough to know you know it. Relay the proof.

A number of technical innovations solved with mathematical approaches before physical design.