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Green Light — Smaller Producers Can Follow the Lead of Craft Beer Leaders When Considering Price Hikes

With craft’s price increases lagging behind beer overall, the long trail of the category needs to decide how it wants to proceed.

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Insights-driven content and community for beverage alcohol decision-makers.

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Featured
Green Light — Smaller Producers Can Follow the Lead of Craft Beer Leaders When Considering Price Hikes

With craft’s price increases lagging behind beer overall, the long trail of the category needs to decide how it wants to proceed.

Subscribe + join

COMPANIES THAT RELY ON SIGHTLINES

“Our innovation team uses these insights daily across a number of categories. It goes beyond the narratives and helps ground our team in reality. And working with the S+ directly, we’ve been able to uncover new opportunities we weren’t seeing clearly. Invaluable.”
—Ryan Burk, Boston Beer

“No one is looking at data the way the S+ team is. I’ve been able to use their insights, and the insights of the community, to outline opportunities for our team that we had big question about. They always seem two steps ahead of where we’re looking. Beer trends, seltzer, RTDs, all of it. It’s helped us outpace other top 25 craft brewers and set us up to explore beyond beer.”
— Andrew Emerton, Innovation Director, New Belgium Brewing

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Featured
Green Light — Smaller Producers Can Follow the Lead of Craft Beer Leaders When Considering Price Hikes

With craft’s price increases lagging behind beer overall, the long trail of the category needs to decide how it wants to proceed.

Day Late, Dollar More — Increasing Prices Slower Than Other Categories, Beer Should Consider Its Competition

Prices are up everywhere, and the rate of that change is showing potential challenges for craft beer against RTDs and around distribution strategies.

For Example — Slushee Beers Open the Gate to New Customers, Sales Opportunities

“It’s a gateway beer that’s not really a beer.”

Slush Fund — Beer Finds a New, Fun Space with Frozen Drinks

“Slushee”-style beers and seltzers are whipping up interest for on- and off-premise consumers.

Better Together — Context and Clarity Around Today’s Craft-on-Craft Acquisitions

Scott Metzger joined the Sightlines+ team to discuss one of the most salient topics making headlines this year: craft-on-craft acquisitions.

For Example — In Colorado, Cannabis and Beer Share Occasions … and Economic Headwinds

Insights from Colorado show that the most in-demand cannabis products compete for consumer dollars on occasions where beer has long dominated.

Season’s Greetings — Summertime Cannabis Sales Create Another Challenge for Beer

Increased summer sales of cannabis in Colorado prompts a consideration of seasonality among alcohol categories—especially beer.

All the Single Flavors — As Hard Seltzer Matures, Can Producers Find Variety Beyond Mix Packs?

Variety packs dominate hard seltzer sales, but single flavor packs can make a difference if used strategically.

For Example — A Seltzer Brand Eclipses Monotony Through Flavor, On-Prem Partnerships

Companies like Lunar Hard Seltzer are using unique flavor creations to entice new drinkers and show current consumers there’s more out there than White Claw Black Cherry.

Stirred, But Not Yet Shaken — RTDs Can Disrupt Hard Seltzer’s Seasonal Sales, So What’s Next?

Spirit-based seltzers and canned cocktails make about a third of the dollars that hard seltzer tallies in retail, but their popularity has helped reset consumer perception of what “beyond beer” can provide.

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