1988

In 1988, several products were launched to the market; first a baby shampoo made with chamomile, Ricitos de Oro® (Goldilocks), followed by other baby care products; and later the new veterinary line, based on natural compounds.Starting the 90’s decade, Grisi® launched the complete Ricitos de Oro® line, with chamomile as the main ingredient, with all kinds of baby care products: body milk, powder, oil, soap, vaseline and lotion. In the same year, the whole beauty products line was modified with a new image and a logo of its own.

1993

In 1993 Grisi® goes international, signing a representation agreement with Helene Curtis enterprise from Chicago.

1998

In 1998 a license agreement was made with Procter & Gamble and the cosmetics division was created. This commercial effort included Max Factor, Cover Girl and Oil of Olay products. Grisi® starts exporting to Spain and other European countries, Central and South America.

1999

In 1999 a new agreement of distribution was made with Combe International, marketing the hair dye lines Just for Men, Grecian 2000, and Lady Grecian; and later the feminine hygiene pharmaceutical line Benzal.

2001

In 2001 another distribution alliance with Sara Lee was made to commercialize their Home and Personal Care products, such as the world leader shoe care line Kiwi brand, and other products for men hygienel, Aquavelva and Brylcreem.

2002

In 2002 the Grisi® Pharmaceutical factory was opened, celebrating 140 years from its foundation, with the presence of the then Mexican president Vicente Fox Quezada.

2005

The National Export Award was obtained in 2005.

2006

In 2006 Grisi® gets ISO 9000:2001 certification, Permanent Quality Management, and also the Corporative Distribution Center expands with over 10,000 m2 and the Grisi® Cosmetic Research Center opens.

2008

The SAP system is introduced in 2008, which allows planning and evaluating all business processes within the organization, integrating them all in the same data base for best decision making.

2010

In 2010 an alliance is made with Merisant, specialized in production and marketing of low calorie sweeteners, working in 90 countries around the world and representing 19 leader brands like Canderel in Mexico and Europe, Equal in the United States, Sucaryl in South America and lately in Mexico.