Search Engine Land - News On Search Engines, Search Engine Optimization (SEO) Search Engine Marketi

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Local Google My Business now known as Google Business Profile as Google migrates features to Maps and Search Google is also rolling out more support for managing your business profile directly in Google Search and Maps. by Barry Schwartz

Google: Algorithm Updates
Google releases November 2021 spam update
by Barry Schwartz

Commerce
Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers
by Carolyn Lyden

PPC
Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising
by George Nguyen

Sponsored Content
How much to spend on SEO: Budget strategies that fit your business
by Victorious

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Latest

PPC

Google adds Smart Bidding for store sales to optimize bids for offline transactions

With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch...

Carolyn Lyden | Nov 4, 2021 at 2:47 pm ET

PPC

Google adds Smart Bidding for store sales to optimize bids for offline transactions

With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch...

Carolyn Lyden | Nov 4, 2021 at 2:47 pm ET

Google: Algorithm Updates

Google to add page experience ranking signals to desktop search in February 2022

The rollout will be complete by the end of March...

Barry Schwartz | Nov 4, 2021 at 1:45 pm ET

Google: Algorithm Updates

Google to add page experience ranking signals to desktop search in February 2022

The rollout will be complete by the end of March...

Barry Schwartz | Nov 4, 2021 at 1:45 pm ET

PPC

Phishing scams in Google Ads led searchers to fake crypto wallets

Those who were duped lost over half a million dollars by cryptocurrency...

Carolyn Lyden | Nov 4, 2021 at 1:43 pm ET

PPC

Phishing scams in Google Ads led searchers to fake crypto wallets

Those who were duped lost over half a million dollars by cryptocurrency...

Carolyn Lyden | Nov 4, 2021 at 1:43 pm ET

PPC

Destination mismatch: Advertisers are reporting another potential Google Ads glitch

Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week...

George Nguyen | Nov 4, 2021 at 11:54 am ET

PPC

Destination mismatch: Advertisers are reporting another potential Google Ads glitch

Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week...

George Nguyen | Nov 4, 2021 at 11:54 am ET

PPC

Expanded text ads are disappearing: Don’t disappear with them

With a little less than eight months until the change becomes effective, there is plenty of time to make sure that your Google Ads accounts are...

Luna Rocha | Nov 4, 2021 at 11:07 am ET

PPC

Expanded text ads are disappearing: Don’t disappear with them

With a little less than eight months until the change becomes effective, there is plenty of time to make sure that your Google Ads accounts are...

Luna Rocha | Nov 4, 2021 at 11:07 am ET

Local

Google My Business now known as Google Business Profile as Google migrates features to Maps and Search

Google is also rolling out more support for managing your business profile directly in Google Search and...

Barry Schwartz | Nov 4, 2021 at 9:00 am ET

Local

Google My Business now known as Google Business Profile as Google migrates features to Maps and Search

Google is also rolling out more support for managing your business profile directly in Google Search and...

Barry Schwartz | Nov 4, 2021 at 9:00 am ET

Daily Brief

20211104 SEL Brief

...

Danae Camillos | Nov 4, 2021 at 5:00 am ET

Daily Brief

20211104 SEL Brief

...

Danae Camillos | Nov 4, 2021 at 5:00 am ET

Google: Algorithm Updates

Google releases November 2021 spam update

The rollout for this Google search algorithm update will take about a...

Barry Schwartz | Nov 3, 2021 at 7:00 pm ET

Google: Algorithm Updates

Google releases November 2021 spam update

The rollout for this Google search algorithm update will take about a...

Barry Schwartz | Nov 3, 2021 at 7:00 pm ET

Commerce

Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the...

Carolyn Lyden | Nov 3, 2021 at 12:28 pm ET

Commerce

Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the...

Carolyn Lyden | Nov 3, 2021 at 12:28 pm ET

PPC

Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to...

George Nguyen | Nov 3, 2021 at 12:00 pm ET

PPC

Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to...

George Nguyen | Nov 3, 2021 at 12:00 pm ET

PPC

Google launches new way for publishers to use first-party data to enhance targeted advertising

First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give...

Carolyn Lyden | Nov 3, 2021 at 11:10 am ET

PPC

Google launches new way for publishers to use first-party data to enhance targeted advertising

First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give...

Carolyn Lyden | Nov 3, 2021 at 11:10 am ET

PPC

Google Ads location targeting glitch causes advertiser frustration

If there's potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the...

Carolyn Lyden | Nov 3, 2021 at 10:10 am ET

PPC

Google Ads location targeting glitch causes advertiser frustration

If there's potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the...

Carolyn Lyden | Nov 3, 2021 at 10:10 am ET

Content

Google News returns to Spain after legislation changes

The reintroduction of Google News (and other news sources like Facebook) into Spain could benefit advertisers in the area as publications can...

Carolyn Lyden | Nov 3, 2021 at 10:00 am ET

Content

Google News returns to Spain after legislation changes

The reintroduction of Google News (and other news sources like Facebook) into Spain could benefit advertisers in the area as publications can...

Carolyn Lyden | Nov 3, 2021 at 10:00 am ET

SEO

Google Search Console overcounted mobile page experience data since June 29th

For over four months, Google has been overcounting some of this data - make sure you communicate this to your clients when you send them your...

Barry Schwartz | Nov 3, 2021 at 8:09 am ET

SEO

Google Search Console overcounted mobile page experience data since June 29th

For over four months, Google has been overcounting some of this data - make sure you communicate this to your clients when you send them your...

Barry Schwartz | Nov 3, 2021 at 8:09 am ET

SEO

How Google’s continuous scroll can affect impressions and CTR

Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners...

George Nguyen | Nov 3, 2021 at 8:00 am ET

SEO

How Google’s continuous scroll can affect impressions and CTR

Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners...

George Nguyen | Nov 3, 2021 at 8:00 am ET

Google: SEO

Google recommends placing videos on dedicated pages for maximum exposure

Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated...

Barry Schwartz | Nov 3, 2021 at 7:58 am ET

Google: SEO

Google recommends placing videos on dedicated pages for maximum exposure

Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated...

Barry Schwartz | Nov 3, 2021 at 7:58 am ET

Sponsored Content

How much to spend on SEO: Budget strategies that fit your business

Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as...

Victorious | Nov 3, 2021 at 7:00 am ET

Sponsored Content

How much to spend on SEO: Budget strategies that fit your business

Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as...

Victorious | Nov 3, 2021 at 7:00 am ET

Daily Brief

20211103 SEL Brief

...

Danae Camillos | Nov 3, 2021 at 5:00 am ET

Daily Brief

20211103 SEL Brief

...

Danae Camillos | Nov 3, 2021 at 5:00 am ET

Content

Take the lead in 2022 by building value and trust, one consumer at a time

In this live webinar, discover how you can deliver the experiences your customers...

Cynthia Ramsaran | Nov 2, 2021 at 1:46 pm ET

Content

Take the lead in 2022 by building value and trust, one consumer at a time

In this live webinar, discover how you can deliver the experiences your customers...

Cynthia Ramsaran | Nov 2, 2021 at 1:46 pm ET

PPC

Google updates AdSense Policy center look, adds new feature updates for advertisers

The announcement also indicates that upcoming features include "enabling screenshots of issues in the Policy center. This will help you pinpoint...

Carolyn Lyden | Nov 2, 2021 at 12:45 pm ET

PPC

Google updates AdSense Policy center look, adds new feature updates for advertisers

The announcement also indicates that upcoming features include "enabling screenshots of issues in the Policy center. This will help you pinpoint...

Carolyn Lyden | Nov 2, 2021 at 12:45 pm ET

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