Welcome

Create the highest, grandest vision possible for your life,
because you become what you believe.
~ Oprah Winfrey


LetS is a for-profit social enterprise that has empowered +400 women leaders in 5 continents since 2015 to change the world using their own stories.
Former Wall Street Boss Woman, International Fashion Designer, Globe-trotting Consultant, SME Founder and even a Stay-at-home Mum who found her way back into doing work that she loves and more women leaders.
I have served any woman who is ready to Power ON her story.
Enjoy journeying through the website, feel cozy, note down something that sparks inspiration for your journey.
Do reach out on the Contacts page or Social Media at the footer should you need to learn more beyond whats on the site.
For now, learn more about LetS on the welcome video below.

Pssst LetS Services Are Now Available Online!

Your Storyful Coach,
Ayuma.

Watch the LetS Intro here!

Special Offer

We need to do a better job of putting ourselves higher on our own to do list Success is only meaningful and enjoyable if it feels like your own.
~ Michelle Obama

Are you a Woman Building a Strong and Profitable Brand using the power of YOUR UNIQUE?
Curious about how to Make Money with your Own Story?
Do you need Clarity with your brand messaging, Confidence to stand out by being yourself and World-class Brand Strategy to elevate your business?
Welcome to the #MonetizeYourStory Coaching Experience with me, Coach Ayuma Michelle!
Im helping you go from painfully leaving money on the table, chasing marketing trends, or missing golden opportunities to attracting quality customers, creating unique opportunities and making more money.
This is by using world-class brand story strategies that make you stand out with YOUR UNIQUE to build business success and impact.
Why will this work for you?
Well, I have attracted premium profitable opportunities and unicorn clients by simply staying true to myself and my story. You can too.Only 20 Seats Available!
Enrollment Ends on Sunday, 15th August 2021 at 5pm EAT.
The Programme Starts On Wednesday, 18th, August 2021.
NEXT UP
Join my private Facebook community for global women building strong and profitable brands here!
Enjoy LIVE QAs , Storytelling Opportunities and Branding Tips from me!Register

LetS Services

To girls and women everywhere, I issue a simple invitation.
My sisters, my daughters, my friends; find your voice.”
~ Ellen Johnson Sirleaf

LetSserves Progressive Women Leaders globally using online and offline channels. Im happy to have served +500 changemakersacross the globe in 5 continents, and I am at your service right from where you are on the globe.

Wondering how storytelling practically looks like as a leadership development service?

Check out the LetS service packages below.

A. Brand Storytelling Coaching

Are you Legacy Woman building or rebuilding your business from the ground up?
Are you struggling to stand out with your uniqueness, attracting quality customers and earning more money?

I am a legacy woman just like you.
And over 5 years I have effectively built my business called LetS (Leading through Story) as a Family First Businesswoman using the power of my own story.

I can show you how to do the same through the wealth of World-class Storytelling Skills and Strategies that Ive acquired from my 12 years Collective Storytelling Experience as an Award-winning Communications Specialist, Journalist (Radio, Feature Magazine Writing), and Keynote Speaker (TEDx and The Moth).

Ive served global Female Founders in America, Europe and Africa through a one-month brand storytelling coaching project worth USD $800 that includes:

1. 4 deep coaching sessions that run for 2 hours each with me around brand storytelling themes like brand identity, vision, mission mapping, audience segmentation and unique value positioning.

2. Monthly or Weekly 4-WAY coaching plan available.

3. Outcome of a boost in your confidence and clarity, a personalised brand story strategy, set a short-term goal, an accountability partner, and a special celebration with me, Coach Ayuma, when you achieve your goal.

4. BONUS: Complimentary SOS call per week, free email consulting each week, and free creative resources personally recommended by me.

Enjoy reading Ingrids testimonial after working with me on a Brand Storytelling project for her Coaching business.

LetS is my legacy as a woman.
Help me build yours as you help me build mine.

Investment: USD $800

Book a complimentary interview call here!
*This is not a coaching session.

More Services

Testimonials
div.slide" data-cycletwo-log="false" >My own awareness has changed a lot of my worldview


Feminine Leadership Coaching Testimonial:
Watch Wacuka’s Story here!

“I started my sessions with Ayuma at a time of real upheaval and change in my life. My career wasn’t where I wanted, my confidence was waning, and I spent a fair bit of time lamenting where my life’s blueprint went wrong. I found Ayuma to be wise, compassionate, and open. We worked to understand my blind spots, the source of my anxieties and design a road map for the future. My own awareness has changed a lot of my worldview, my expectations of self and desires, which in turn has changed what I attract towards me. I would recommend working with Ayuma Michelle if you feel like you are living through the worst of a self-made Groundhog Day or just want to move forward in a better direction.”


Elaine Wacuka Hurt (USA/Kenya), Project Manager in Intl. Dev Chief Operating Officer

coaching service 2020-10-19T10:36:02+00:00

Elaine Wacuka Hurt (USA/Kenya), Project Manager in Intl. Dev Chief Operating Officer

Feminine Leadership Coaching Testimonial:Watch Wacuka’s Story here! “I started my sessions with Ayuma at a time of real upheaval and change in my life. My career wasn’t where I wanted, my confidence was waning, and I spent a fair bit of time lamenting where my life’s blueprint went wrong. I found Ayuma to be wise, compassionate, and open. We worked to understand my blind spots, the source of my anxieties and design a road map for the future. My own awareness has changed a lot of my worldview, my expectations of self and desires, which in turn has changed what I attract towards me. I would recommend working with Ayuma Michelle if you feel like you are living through the worst of a self-made Groundhog Day or just want to move forward in a better direction.” http://www.letsfindyourstory.com/testimonials/lorem-ipsum-dolor/ your storytelling coaching is unique and rewarding


Feminine Leadership Coaching Testimonial:
Watch Hanne’s Story here!

“Ayuma – your storytelling coaching is unique and rewarding to anyone seeking change in own life and/or eager to assist others as a changemaker. Stories – old and new – have since become a guideline when my path gets challenging. Furthermore, the sessions have shown me how easily we connect with and grow with others if we show ourselves through sharing ours and listening to other people’s stories. An insight I have used numerous times whilst setting up professional networks, connecting with peers and writing on my blog.”




Hanne Fink Ferdinand (Denmark), Founder at Wonder Walk

coaching service 2020-10-19T10:38:15+00:00

Hanne Fink Ferdinand (Denmark), Founder at Wonder Walk

Feminine Leadership Coaching Testimonial: Watch Hanne’s Story here! “Ayuma – your storytelling coaching is unique and rewarding to anyone seeking change in own life and/or eager to assist others as a changemaker. Stories – old and new – have since become a guideline when my path gets challenging. Furthermore, the sessions have shown me how easily we connect with and grow with others if we show ourselves through sharing ours and listening to other people’s stories. An insight I have used numerous times whilst setting up professional networks, connecting with peers and writing on my blog.” http://www.letsfindyourstory.com/testimonials/praesent-imperdiet-fringilla/ “Ayuma facilitated an excellent session for us


Retreat Workshop Testimonial:
Read Emma’s Experience


“Ayuma facilitated an excellent session for us [women’s book club]. It was the beginning of the year and we were all looking to re-calibrate and define our vision for the year, it was a powerful session for all. I came out feeling renewed and re-energized; all through Ayuma’s sensitive and gentle guidance.”

Emma Miloyo (Kenya), Pioneer Architect School Director

coaching service 2020-10-19T10:50:22+00:00

Emma Miloyo (Kenya), Pioneer Architect School Director

Retreat Workshop Testimonial: Read Emma’s Experience “Ayuma facilitated an excellent session for us [women’s book club]. It was the beginning of the year and we were all looking to re-calibrate and define our vision for the year, it was a powerful session for all. I came out feeling renewed and re-energized; all through Ayuma’s sensitive and gentle guidance.” http://www.letsfindyourstory.com/testimonials/praesent-ac-tempor-orci/ “I’m happy I chose to invest in and engage with Ayuma Michelle of LetS


Brand Storytelling Coaching Testimonial:
Read Ingrid’s Experience 


“I’m happy I chose to invest in and engage with Ayuma Michelle of LetS to support me with the branding of my business.  Ayuma has been of great guidance and support during this exercise. She came to our meetings well prepared, provided very valuable feedback on the assignments, both positive and constructive where needed. She has a wealth of experience and many examples to support the process. I loved how she pushed me and asked critical questions which really helped in refining the brand story. I feel I now have a lot more grip on the branding of my business and I can recommend Ayuma to anyone who needs branding support.”

Ingrid Kruiter (Netherlands), Founder at Open Hearth Coaching Workshops 

coaching service 2020-10-19T12:10:24+00:00

Ingrid Kruiter (Netherlands), Founder at Open Hearth Coaching Workshops 

Brand Storytelling Coaching Testimonial: Read Ingrid’s Experience  “I’m happy I chose to invest in and engage with Ayuma Michelle of LetS to support me with the branding of my business.  Ayuma has been of great guidance and support during this exercise. She came to our meetings well prepared, provided very valuable feedback on the assignments, both positive and constructive where needed. She has a wealth of experience and many examples to support the process. I loved how she pushed me and asked critical questions which really helped in refining the brand story. I feel I now have a lot more grip on the branding of my business and I can recommend Ayuma to anyone who needs branding support.” http://www.letsfindyourstory.com/testimonials/im-happy-i-chose-to-invest-in-and-engage-with-ayuma-michelle-of-lets/ “I’m happy to recommend LetS to anyone who believes it’s time to share their story with the world.

Strategic Storytelling Testimonial:
Read Mukami’s Experience

“I’m happy to recommend LetS to anyone who believes it’s time to share their story with the world. Ayuma was a great support in allowing me to release my stories, share their emotional value and create a clear and consistent narrative. She created the safe space I needed to share what truly mattered to me, who I am, and who I want to become. With her help, I’m now ready to share my authentic story with the world.”




Mukami Karanja (Canada/Kenya), Global Retail E-Commerce Consultant

coaching service 2020-10-19T12:12:39+00:00

Mukami Karanja (Canada/Kenya), Global Retail E-Commerce Consultant

Strategic Storytelling Testimonial: Read Mukami’s Experience “I’m happy to recommend LetS to anyone who believes it’s time to share their story with the world. Ayuma was a great support in allowing me to release my stories, share their emotional value and create a clear and consistent narrative. She created the safe space I needed to share what truly mattered to me, who I am, and who I want to become. With her help, I’m now ready to share my authentic story with the world.” http://www.letsfindyourstory.com/testimonials/im-happy-to-recommend-lets-to-anyone-who-believes-its-time-to-share-their-story-with-the-world/ “To know Ayuma Michelle is to feel inspired by her


Keynote Speaking Testimonial:
Read Larry’s Experience

“To know Ayuma Michelle is to feel inspired by her. Ayuma’s electric presence, powerful words, and generous spirit help to form instant and deeply-felt connections with those fortunate enough to see and hear her. Ayuma’s willingness to share her own experience and wisdom – coupled with a keen ability to listen actively and patiently – make her an ideal collaborator.”


Larry Rosen (USA), Storytelling Instructor/Coach at The Moth

coaching service 2020-10-19T12:14:03+00:00

Larry Rosen (USA), Storytelling Instructor/Coach at The Moth

Keynote Speaking Testimonial:Read Larry’s Experience “To know Ayuma Michelle is to feel inspired by her. Ayuma’s electric presence, powerful words, and generous spirit help to form instant and deeply-felt connections with those fortunate enough to see and hear her. Ayuma’s willingness to share her own experience and wisdom – coupled with a keen ability to listen actively and patiently – make her an ideal collaborator.” http://www.letsfindyourstory.com/testimonials/to-know-ayuma-michelle-is-to-feel-inspired-by-her/ I feel empowered and excited to practise what I have learnt.”


Feminine Leadership Coaching Testimonial:
Read Ranjeeta’s Experience

“I would happily recommend LetS to a woman who feels she needs coaching support. I signed up for the "Feminine Leadership Development Coaching" to learn tools for forming valuable and meaningful friendships/ relationships. There was a free interview session whereby the coach understood my problem and determined whether she was in a position to assist. I found the sessions a safe space to share my challenges and learnt various tools to help me, going forward, including changing a 'false story' about myself to a positive affirmation. I feel empowered and excited to practise what I have learnt.”

Ranjeeta Walia (Kenya), Senior Finance Compliance Manager in International Development

coaching service 2020-10-19T18:21:41+00:00

Ranjeeta Walia (Kenya), Senior Finance Compliance Manager in International Development

Feminine Leadership Coaching Testimonial: Read Ranjeeta’s Experience “I would happily recommend LetS to a woman who feels she needs coaching support. I signed up for the "Feminine Leadership Development Coaching" to learn tools for forming valuable and meaningful friendships/ relationships. There was a free interview session whereby the coach understood my problem and determined whether she was in a position to assist. I found the sessions a safe space to share my challenges and learnt various tools to help me, going forward, including changing a 'false story' about myself to a positive affirmation. I feel empowered and excited to practise what I have learnt.” http://www.letsfindyourstory.com/testimonials/378/ 0 0 coaching service Invest In YOU here
As Seen On

No one else can dance your dance.
No one else can sing your song.
No one else can write your story.
~ Lisa Nichols

Ive had the pleasure of sharing about my work at LetS on Local, Regional and International platforms which celebrate Gender Equity, Contributions of Women Leaders and the Transformative Power of Storytelling.