Home | the Journal of Advertising Research
Time 2020-10-05 05:02:31Web Name: Home | the Journal of Advertising Research
WebSite: http://www.journalofadvertisingresearch.com
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New Digital First articlesadded on native advertising and DTC TV advertising.Gold open access Consumers' Response to Format Characteristics in Native Advertising Yoori Hwang, Se-Hoon Jeong Journal of Advertising Research Sep 2020, JAR-2020-022; DOI: 10.2501/JAR-2020-022 Superimposed Text Size and Contrast Effects in DTC TV Advertising Ryan S. Paquin, Amie C. O'Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams Journal of Advertising Research Sep 2020, JAR-2020-021; DOI: 10.2501/JAR-2020-021 Analyzing Price Premiums in International Sponsorship Exchange Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler Journal of Advertising Research Sep 2020, JAR-2020-018; DOI: 10.2501/JAR-2020-018 Is Native Advertising Effective for Corporate Social Responsibility Messaging? Linwan Wu, Holly Overton Journal of Advertising Research Sep 2020, JAR-2020-019; DOI: 10.2501/JAR-2020-019 Why Cheap, Low-Quality Giveaways Are Bad for Brands Samuel Stäbler Journal of Advertising Research Jul 2020, JAR-2020-017; DOI: 10.2501/JAR-2020-017 The Impact of Source Effects on the Evaluation of Music for Advertising Manuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel Müllensiefen Journal of Advertising Research Jul 2020, JAR-2020-016; DOI: 10.2501/JAR-2020-016 Updating the Foote, Cone Belding Grid Hyuk Jun Cheong, Yunjae Cheong Journal of Advertising Research Jun 2020, JAR-2020-014; DOI: 10.2501/JAR-2020-014 Can Advertisers Overcome Consumer Qualms With Virtual Reality? Nathalie Spielmann, Ulrich R. Orth Journal of Advertising Research Jun 2020, JAR-2020-015; DOI: 10.2501/JAR-2020-015 How Does Consumer Insight Support The Leap to a Creative Idea John Parker, Scott Koslow, Lawrence Ang, Alexander Tevi Journal of Advertising Research Jun 2020, JAR-2020-012; DOI: 10.2501/JAR-2020-012 Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review Frank Findley, Kelly Johnson, Douglas Crang, David W. Stewart Journal of Advertising Research Jun 2020, JAR-2020-011; DOI: 10.2501/JAR-2020-011 2020 the Journal of Advertising ResearchThe ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.www.thearf.orgJAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.Take a trial of WARC.com<<< Thank you for your visit >>>
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