There's no simple way to find it, no compass to lead the way. Because your True North isn't a place, it's a feeling. A state of mind filled with adventure, culture and curiosity.

Minnesota invites you to discover something new in the world and in yourself. Somewhere that still feels wild and pure, where your story can flow like the Mississippi River and shine like the northern lights. No matter which route you take, they can all lead to your True North. And it's only in Minnesota.

From relaxing canoe trips in the Boundary Waters to bike tours along the Mississippi River, adventure is always on the horizon in Minnesota. With more than 10,000 lakes, immense forests and rugged bluffs, Minnesota is an exciting outpost for outdoor lovers of all kinds. Or head to cozy restaurants and food halls, renowned museums, intimate live music venues, enticing shopping areas and more to get a taste of the state's vibrant cities and towns.

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In the Land of 10,000 Lakes (actual number: 11,842), its impossible to say which ones are the…

Accessible primarily by canoe, the Boundary Waters in northern Minnesota is one of Americas most…

As a small-town Warroad kid who loved fishing, the shore of Lake of the Woods felt like the…

No matter what your outdoor goals are—fishing, hiking, swimming, skiing, hunting or just nature…

Minnesotas most iconic murals can be found in big cities and small towns all across the state…

Minnesota museums and sculpture parks boast amazing collections of art from thousands of years…

Minnesota is full of exciting, hidden-gem museums...if you know where to look. Check out our list…

Even if you havent been to Minnesota, chances are youve seen it on the big screen. From big…

When it comes to family fun, Minnesota is second to none. New kid-friendly attractions open every…

From roller coasters to river otters, there are plenty of ways to keep the kids entertained in…

Think back to your most cherished childhood memories and you’ll find most of them share a common…

Old-fashioned malts, a frosty mug of root beer, hot dogs oozing with chili or ketchup, and a big…

Stunning scenery, charming towns, top-notch restaurants and luxurious lodging options put a road…

America’s largest and most legendary river claims both its birthplace and its most wild and…

Southern Minnesota, from Welch in the east to Granite Falls in the west, offers some of the state…

Minnesotas King of Trails Scenic Byway is part of Historic Highway 75, a true whopper of a road…

Hit the road for an unforgettable drive through a rainbow of colorful fall foliage in Minnesota…

In 2019, the 68-mile loop of gently curving roads around Lake Mille Lacs graduated from a …

Every North Shore adventure begins in Duluth. For craft beer lovers, that means two chances to…

Its not just where you go, its what you discover along the way. With scenic byways,…

With cooler weather, more active fish and a beautiful backdrop of changing leaves, fall is one of…

Autumn offers some of Minnesota’s best bird watching, with mild temperatures, congregating flocks…

Theres not much room for debate: Fall hiking is simply the best.Moderate temperatures,…

With dozens of charming Minnesota orchards dotting the state map like apples on the ground, the…

Maybe it is the smell of fresh-baked pumpkin pies wafting through the cool fall air, or some well…

Pack your suitcase, buckle up the kids and make family memories on a Minnesota road trip.Back…

When it comes to family fun, Minnesota is second to none. New kid-friendly attractions open every…

Looking for a fun place to travel with the entire family? It can be a tricky task. On the top of…

You can see (and taste) Minnesotas long tradition of farming, from apple orchards and alpaca…

The retooling of the apple—from humble mainstay to luxury good—is a relatively recent thing in…

There’s a tree that stands atop a hill in the middle of Vicki Fossum’s 120-acre family farm on…

Minnesota takes a lot of cues from Scandinavia, including the concept of hygge (pronounced HEW…

Whats the definition of a cozy restaurant? It varies from diner to diner, but it usually…

Take a long weekend in Minneapolis and St. Paul to immerse yourself in culture, theater, music…

Minnesota museums and sculpture parks boast amazing collections of art from thousands of years…

Every Minnesotan remembers where they were on April 21, 2016, when they learned about the…

From skiing to snowmobiling to urban adventures, options for fun in the snow are practically…

The arrival of January and February in Minnesota triggers a parade of ice houses to favorite…

Minnesota’s Boundary Waters Canoe Area Wilderness is best known as a bucket list destination for…

In the True North, we know a little bit about winter. As our Scandinavian ancestors taught us,…

Just because the sun isnt out doesnt mean the swimsuits and beach towels have to go back into…

Mall of America has always been big, and its not done growing. The famous mall, home to more…

We dont hide from winter weather in Minnesota; we celebrate it at festivals by engaging in…

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The greatest of the Great Lakes is also the world’s largest freshwater lake by surface area. Go for a sail to experience the vastness of the lake and dramatic views of water and land.

The ultimate escape if you love boating, camping and fishing, this stunning park offers outdoor recreation for every season. Northern Lights can make for dramatically beautiful night skies. 

Explore Itasca State Park, the birthplace of the mighty Mississippi. Take a road trip on the Great River Road, and visit the charming towns and historic sites along the way. In Minnesota, there's no wrong way to do the Mississippi.

Dotted with scenic river towns, trout streams, hardwood forests and apple orchards, this idyllic strand of the state is known for serene retreats and breathtaking views.

America’s largest shopping and entertainment hub is much more than a mall. This epic shopping and entertainment hub in Bloomington is home to more than 500 stores, 60 restaurants, a theme park and an aquarium.

One of National Geographic Traveler’s "50 Places of a Lifetime," this vast preserve of lakes and woods stretches for about 150 miles along the U.S. border with Canada.

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