Home - Debra Prinzing

Time 2020-10-24 11:03:42

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Today s guest, Natasha McCrary, and I first met when we started following one another on social media. Naming her business 1818 Farms was a brilliant move, because it s kind of unforgettable. And her IG feed is filled with lots of charming images of flora and fauna by fauna, I am specifically talking about the Olde English Babydoll Southdown sheep who reside at 1818 Farms in Mooresville, Alabama.Miniature Southdown sheep originated on the South Down hills of Sussex County, England in the 1700s. In 1986-91, after becoming almost extinct, 350 sheep with the original bloodlines were located and a registry was formed. The name Olde English Babydoll Southdown can only be used for sheep that have been accepted by the registry. Babydolls are outstanding pets that produce fleece that is in the class of cashmere, a hand spinner’s delight. They provide organic weeding and make excellent companion animals. Their gentle nature makes them a joy to own!“The idea for this family project originated with my eight year old child, who fell in love with the Babydoll Southdown Sheep that he met at a petting farm we visited in October 2011. Owning a Babydoll was all he could talk about, so, thinking this would be fun and educational for our family to do together, I began researching where to buy a few lambs to raise as a family project on our land here in Mooresville. And then, as Gamble, my 8 year-old entrepreneur, began to plan what he was going to do with his sheep: sell the wool, sell the manure to garden shops, charge for photographs, and even stage a Nativity scene at the church if he could find a baby, I began to dream my own plans for a small profitable farm where we could teach our children to appreciate the land and animals and to be good conservationists. We also wanted to teach them the importance of being self-sustaining. Located on three acres in the northwest corner of the historic village ofMooresville, AL(pop. 58), 1818 Farms is named for the year Mooresville was incorporated, one year before Alabama became a state.Events of all typeshave been hosted in the garden, under the pavilions and in the adjacent Garden House. Pre-COVID, the events included Bloom Strolls, supper and garden club gatherings, and “Farm to Table” dinners hosted by some of the area’s top chefs all take place on our farm.The Garden House has been home to a series of classes including: raised bed gardening, food preservation, seed starting, raising backyard chickens, wreath making and flower preparation and arranging. Natasha moved some of that education to the new 1818 Farms You Tube channel during COVID and you ll hear us discuss that in our conversation.1818 Farms’bath and beauty productshave evolved as an important facet of the McCrary family s farm-based business. that really work. The farm s popular animals appear on the labels of products including Farrah Fawcett’s Bath Tea, Clover’s Lip Smack and Sweet Pea and her scented Shea Creme.In 2019, Natasha s hard work wasrecognizedwith1818 Farms winning Amazon s United States Woman-Owned Small Business of the Year.I know you ll enjoy our conversation and be inspired by Natasha s tips and suggestions, especially for adding a non-perishable product line to create a revenue stream year-round.Thanks so much for joining us today for another fun conversation. Hey, time is running out to participate in the 2021 Slow Flowers Member Survey. For sharing your time complete the survey, we d like to send you an etched Slow Flowers Society botanical bookmark and enter your name into the drawing for one free registration to the 2021 Slow Flowers Summit, valued at $599! But you must give us your name and contact information to receive the bookmark and enter the drawing if you choose to respond anonymously, we can t bestow our gifts!Registration is open for my first online course, Slow Flowers Creative Workshop: Floral Storytelling. The course begins November 1st so check out links and take advantage of the $200 introductory promo code, meaning you can enjoy this course for just $97. It includes three modules, 11 lessons, six worksheets and three writing templates. I m excited to see you in the course! And a shout-out to our first two students who registered last weekend! I m eager to have you join me to boost and refine your floral storytelling skills and enhance your own message with the power of words.As I mentioned, the Fleurvana Virtual Summit for which I taught in late August, is returning with a holiday edition. It takes place from Sunday, October 26 to Wednesday, October 28 and my presentation is scheduled to air Monday, October 26th at 7 am Pacific/10 am Eastern.I ve developed an entirely new presentation called Taking Stock: Writing your 2020 Year in Review 2021 Forecast with Creative Intention. As with last time, you can register for a free pass to attend Fleurvana during October 26-28. But many people are purchasing a VIP Pass to access private speaker roundtables and watch the presentations at their own pace. Shawn and I will draw one free VIP Pass for one of you just sign up to register at the link below. Everyone who registers through this link will be entered into a drawing for a VIP Pass. The deadline is Midnight Eastern Time on October 24th. We ll draw the winner on October 25th and let you know ASAP so you can join all the private speaker roundtables (online, of course). And as I mentioned, everyone who registers will be able to watch the sessions in real time, starting next Sunday. I ll see you there!This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowersand to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.And thank you to Florists Review magazine. I m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists Review. Read our stories at slowflowersjournal.com.The Gardener s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you ll want to check out the course offerings at thegardenersworkshop.comAssociation of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more atascfg.org.Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.The Slow Flowers Podcast has been downloaded more than 651,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate buttonin the column to the right.I m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you re invited to join me in putting more American grown flowers on the table, one vase at a time.AndIf you like what you hear, please consider logging onto iTunes and posting a listener review.The content and opinions expressed here are either mine alone or those of myguests alone, independent of any podcast sponsor or other person, company or organization.TheSlow Flowers Podcastis engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.I met today s guest, Talia Boone, when two other Slow Flowers members reached out to tell me about her and her new floral venture. As soon as I learned about Talia and her Los Angeles-based company Postal Petals, I thought we need her to join Slow Flowers because her mission is i100% alignment with ours. Thank you to Yoni Levenbach of Flowers Without Borders and Whit McClure of Whit Hazen, who separately connected me with Talia earlier this summer.Talia is a veteran marketing, communications and branding strategist whose background is in professional sports and entertainment. About three years ago, she formed INTER:SECT, a creative, tactical solutions agency that serves as a catalyst for pioneering ideas, collaboration and creative opportunities at the intersection of sports, business, technology, consciousness, culture and the arts, with the goal of promoting socially and culturally relevant conversations and collective action.Up until now, Talia s focus has been the intersection of sports, business, culture and social impact. And now, FLOWERS. Her new business, Postal Petals, has a social impact mission and I m excited to share her story in our conversation today. Talia is a self-described floral enthusiast and DIY floral arranger. Since she s based in Los Angeles, she often shopped at the Los Angeles Flower Market during public hours, bringing home flowers to arrange and enjoy as part of her personal creativity and mental health practice.You ll hear how COVID is to blame for Talia s newest venture, provoked by the closure of the Los Angeles Flower Market and her search for farm-direct flowers to fill her flower fix.Postal Petals origins began with that search. Launched online in September, here s how Postal Petals is described: Think of us as a farm-to-table produce box, but for fresh flowers! Postal Petals connects flower lovers directly to farms to receive fresh flowers at a competitive price point when compared to the retail marketplace. Each stem is handpicked and cut just hours before they are carefully packaged and shipped to you for delivery within 36 hours of harvest, ensuring quality and freshness. Once you open your Petal Box, you can build those beautiful loose blooms into stunning arrangements with a quick video tutorial or virtual hands-on workshop with one of our professional florists. Each Petal Box includes vibrant flowers sourced domestically from eco-friendly farms. From calla lilies to cheery sunflowers to picturesque peonies, there’s a new floral adventure inside every Postal Petals box. Follow #blackfloristfriday to meet designers who are part of Postal Petals Black Florist DirectoryThanks so much for joining us today. There is so much inspiration packed into a conversation with Talia Boone! I jotted down one of her references, and it s worth restating here: If you want to go fast, to alone; if you want to go far, go together. That is the true message of Slow Flowers and for everyone who is part of our community!As I mentioned, you can read more about Talia in today s show notes. Today we also posted a feature story about Postal Petals in Slow Flowers Journal that s at slowflowersjournal.com. Earlier this week, we started a six-part editorial series called New Floral Marketing Models Platforms, beginning with Amelia Ihlo of Rooted Farmers on Monday and Rachel Heath of Flora Fun Box yesterday. After today s feature on Postal Petals, the series continues for three more days as we profile: American Grown at Home, a project of Kelly Shore and Petals by the Shore; Zap Bloom, Sally Vander Wyst s new venture, and Tammy Meyers of LORABloom. I know this series will interest you because there s inspiration for flower farmers, florists and designers to consider diversification in their own enterprises. And, I am pretty sure this series will prompt others to reach out and let me know who they are and tell me about their new models!Okay, whew. Does October seem like the year s busiest month so far? I feel it and you might, too. Flowers are still blooming in my garden so far! Our expected first-frost date won t come for another few weeks. One flower farmer recently told me that October 15th is his frost date, whether the thermometer is down to freezing or not. He s ready for a break and I don t blame him. The zeitgeist of anticipation in our lives is undeniable, and some (maybe most) of it comes with a side order of anxiety. How do we move forward with so much uncertainty? Taking positive action is sometimes the best antidote to that feeling.To that end, I m thrilled to share that next week on October 20th, our friend Karen Thornton of Avenue 22 Events is leading the installation of a new Say Their Names Memorial in Kirkland, Washington, a suburb of Seattle. Karen is Slow Flowers operations and special events manager many of you have met her during our regular Zoom Meet-Ups or in-person at the past two Slow Flowers Summits. Karen also recently took over Slow Flowers membership management from Lisa Waud, who has taken a step back for other important projects.I want to let you know about the Say Their Names Memorial because it continues the good work of Portland-based wedding and event designer Joy Proctor, who began the memorial on Juneteenth when she and others mounted black-and-white portraits of more than 200 Black women and men whose lives were lost due to racial injustice. Flowers play a role in the powerful and sobering gallery of faces and names, as each portrait is commemorated with a small bouquet. Slow Flowers and several of our member florists and farmers are supporting the October 20th installation. Here is Karen s Go Fund Me link and I invite you to contribute, and provide support.Before we get started, I want to announce the winner of our 2020 Tilth Conference registration giveaway, announced last week. I asked you to post a comment in last week s show notes to tell us the one thing you are doing in your floral enterprise to address climate change. Our winner, Aishah Lurry, past guest of this podcast, commented: Patagonia Flower Farm is located in the high desert of Arizona; when we first started thinking about flower farming, the most important thing to us was water conservation. We have found that using landscape fabric slows down evaporation and has allowed us to use a minimal amount of water. It does this by blocking the sunlight In turn keeping the soil moist for a much longer period of time. Thanks for the great comment and congratulations, Aishah! You ll be attending virtually the 2020 Tilth organic farming conference on November 9 10! I ll send you all the details for your complimentary registration.To thank you for sharing your time to take the survey, we d like to send you an etched Slow Flowers Society botanical bookmark and enter your name into the drawing for one free registration to the 2021 Slow Flowers Summit, valued at $599! But you must give us your name and contact information to receive the bookmark and enter the drawing if you choose to respond anonymously, we can t bestow our gifts!Tomorrow, October 15th, registration begins for my first online course, Slow Flowers Creative Workshop: Floral Storytelling. You can learn more details and watch a video message from me here. The course begins November 1st so check out link above and take advantage of the $200 off introductory promo code SF97 , meaning you can enjoy this course for just $97. It includes three modules, 11 lessons, six worksheets and three writing templates. I m excited to see you in the course!On Friday, October 16th, the 2020 Flowerstock, Virtual Edition launches. A combination of live presentations and pre-recorded presentations from a wide range of florists, designers, and more, Flowerstock is the brainchild of our friend and Slow Flowers member Holly Chapple. I ve developed new module for my session A Bouquet of Words, recorded specifically for Flowerstock attendees. Follow this link to see the full program and register for just $297.From Sunday, October 25th to Wednesday, October 28th, I ll return to Fleurvana, a virtual floral conference that first took place in late August. Fleurvana Holiday Summit follows much of the same format, but has all new presentations and a combination of new and returning speakers. I ve developed an entirely new presentation called Taking Stock: Writing your 2020 Year in Review 2021 Forecast with Creative Intention. As with last time, you can register for a free pass to attend Fleurvana during October 26-28. And you can purchase a VIP Pass to access private speaker roundtables and watch the presentations at your own pace. The Slow Flowers Podcast has been downloaded more than 649,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate buttonin the column to the right.This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowersand to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.And thank you to Florists Review magazine. I m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists Review. Read our stories at slowflowersjournal.com.Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program atsyndicatesales.com.Johnny s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com. We have a new Slow Flowers article that dropped last week in Johnny s Advantage, Johnny s monthly newsletter. It s all about Pricing and Profitability and features advice from five Slow Flowers growers. You ll want to read it!Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com. I am in love with my greenhouse, designed and built sustainably by Oregon-based NW Green Panels (c) Missy Palacol PhotographyI m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you re invited to join me in putting more American grown flowers on the table, one vase at a time.AndIf you like what you hear, please consider logging onto iTunes and posting a listener review.The content and opinions expressed here are either mine alone or those of myguests alone, independent of any podcast sponsor or other person, company or organization. Stacy Brenner, co-founder of Broadturn Farm in Scarborough, Maine, a candidate for Maine State Senate s 30th DistrictThere is no denying that 2020 has been an insane year. I feel like the constant topics of conversation include resilience, reinvention, adaptation, innovation, not to mention pivoting or survival. UGH.There s also no denying that many of you, have, like me, been deeply moved by what s happening in our world from social and racial justice to saving the planet, as well as keeping ourselves safe from the ever-present threat of contracting COVID.It has been so encouraging to hear from guests throughout the past seven months, who have generously shared their personal stories around resilience flower farmers, florists and designers, and everyone touched by the wedding and events industry. The theme comes through in every episode and I m grateful that the Slow Flowers Podcast has been a place to convene these conversations in a respectful and thoughtful environment.The year is not over, especially as those of us in the U.S. are entering the final weeks of what I believe to be a life-and-death election season. Against the backdrop of taking action to change our world for a better place, I m delighted to introduce you today to Stacy Brenner, organic flower farmer, nurse midwife and candidate for Maine State Senate s 30th District.Stacy Brenner is an organic farmer and small business owner who co-founded and now operates Broadturn Farm in Scarborough.She is a graduate of the University of Arizona, where she studied agriculture and plant sciences. Stacy holds two nursing degrees from the University of Pennsylvania. She spent her early working career as a nurse-midwife, tending to the births of hundreds of babies at Mercy Hospital in Portland. She is a board member of Maine Farmland Trust and Board Vice-President of the Maine Organic Farmers and Gardeners Organization (MOFGA).Raised in a working-class suburb in New Jersey, Stacy spent her childhood romanticizing country life. When she wasn’t watching reruns of “Little House on the Prairie,” Stacy would escape the suburban chem-lawns of her neighborhood to explore the wooded edges of the development with her brother. She always wanted to be a farmer. Like so many other folks from away, she was drawn to the state of Maine by its verdant landscapes, its supportive business climate, its thriving agricultural network and the amazing, hard-working people she met.In 2002, Stacy, her five-year-old daughter Emma, and her husband, John Bliss, moved to Maine to become first-generation farmers. They entered the MOFGA farmer journeyperson program designed to support new entry growers, and taught themselves how to be farmers. In 2006, Stacy and John opened Broadturn Farm, which produces cut flowers and organic vegetables, hosts weddings, and runs a summer day camp focused on connecting youth with sustainable agriculture. Now employing 30 people at the height of the season, the farm is a thriving example of economic development on farmland protected with an agricultural easement funded in part by the Land for Maine’s Future program.I ve been watching along on social media as Stacy s campaign for Maine State Senate has gained traction, with amazing endorsements from a diverse group of supporters, including the Sierra Club, Emily s List, Maine Conservation Voters, Maine Education Association, several unions, Emily s List, Equality Maine, Planned Parenthood and other groups.What follows is a fascinating discussion that to me, at its core, looks at the question: What can one person do to make the world a safer, more equitable, inclusive and healthy place for all?Stacy s path may not be your path, but I know you ll be inspired by the way she and John have chosen to operate Broadturn Farm with a mission-focused approach that reflects their values. Thanks so much for joining me today. I was struck by Stacy s comment: What are you going to tell your kids when they ask: Where were you, Mom, when the planet was burning? Do I say, I was watching Netflix and drinking wine? I ve gotta do something! That hits home! Stacy’s strengths rest in her dedication to building meaningful relationships with people in her community.She understands that the first step in creating connection is by listening to the concerns of constituents. She promises that when elected, she will collaborate and engage with local community members to help build a strong, inclusive, prosperous Maine. Let s wish Stacy all the success and do check out her campaign website for volunteer opportunities. You re invited to join me this coming Friday, October 9th, for our OCTOBER Slow Flowers Member Virtual Meet-Up! We started the Virtual Meet-Ups on a Weekly basis during the early days of COVID in late March. After eight consecutive weeks of gathering with our community and special speakers through the end of May, we shifted to a monthly meet-up on the second Friday of each month. Alicia Schwede of Flirty Fleurs (left) and Kath LaLiberte of Longfield Gardens (right)This week, join me at 9 am Pacific/Noon eastern, Friday, October 9th on Zoom follow this link to join us!The topic is fall bulb planting yay! I couldn t be happier that it s nearly time! My SPECIAL GUESTS include Slow Flowers member Alica Schwede ofFlirty Fleurs and Kathleen LaLiberte ofLongfield Gardens, a Slow Flowers sponsor. Bring your bulb selection, planting and design questions to the community! I ve heard that we might be sharing some bulb collections as our giveaways so you won t want to miss that chance!And speaking of gifts, did you see the beautiful etched Slow Flowers Society botanical bookmark we re sending to each of you who responds to our 2021 member survey. I hope you take a moment to click on the survey if it lands in your in-box we are eager to glean insights and input from you to help shape the coming year s themes and programs. And all respondents who complete the survey and share their contact information with us will be entered into a drawing for a full registration to the 2021 Slow Flowers Summit, valued at $599. Deadline for participation is November 1, 2020.The Slow Flowers Podcast has been downloaded more than 647,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate buttonin the column to the right.This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowersand to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.And thank you to Florists Review magazine. I m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists Review. Read our stories at slowflowersjournal.com.Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens atlongfield-gardens.com.Rooted Farmers worksexclusively with local growersto put thehighest-quality specialtycut flowers in floral customers hands. When you partner with Rooted Farmers, you are investing in yourcommunity, and you can expect acommitment to excellencein return. Learn more at RootedFarmers.com.And now, all about the giveaway: Listen for details at the end of this episode for entering the drawing for a free registration to The 2020 Tilth Conference, which will be Virtual this year on November 9-10. The theme is Challenging the Status Quo-Together, with two days of presentations tailored to farmers, food system professionals, researchers and educators have the opportunity to learn from one another and share best practices. I ve waived my speaker honorarium in exchange for giving away one free registration to a Slow Flowers member! One of the benefits of turning an in-person organic farming conference into a virtual one means that you don t have to be Pacific Northwest-based to enter!I ll be presenting along with some amazing speakers, including keynotes from Chris Newman, co-founder ofSylvanaqua Farms in Virginia s Chesapeake watershed. He is a farmer and a member of the Choptico Band of Piscataway Indians. And I m excited to also hear from Dr. Kathleen Merrigan, former assistant secretary of Agriculture in the Obama administration who I had a chance to meet a few years ago, and Executive Director of the Swette Center for Sustainable Food Systems at Arizona State University.To enter our giveaway drawing, please comment in the show notes below about the one thing you are doing in your floral enterprise to address climate change. I ll draw one winner from all those who comment on Sunday, October 11th, at midnight Pacific Time and announce the name on next week s episode.I m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you re invited to join me in putting more American grown flowers on the table, one vase at a time.AndIf you like what you hear, please consider logging onto iTunes and posting a listener review.The content and opinions expressed here are either mine alone or those of myguests alone, independent of any podcast sponsor or other person, company or organization.TheSlow Flowers Podcastis engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.The conversation I recorded recently with today s featured guest began much earlier this year. I learned so much from flower farmer Jamie Rogers, one half of Killing Frost Farm, while pulling together a segment of a lecture about flower farm diversification. And much of what Jamie and I discussed when I called him back in February was in some ways prophetic. At the time, we could not have predicted the COVID-19 pandemic and what it would mean to the floral marketplace.Here s a bit of their background, which originally appeared on their website a few year s back: In 2012, Carly and Jamie bought a house on a single city lot in Missoula’s Westside neighborhood. The soil was rocky, ant-infested and barren. They tilled, weeded, and with a truckload of compost, began growing tomatoes, herbs and flowers.In 2014, the house next door went on the market, and after a bit of financial finagling, the couple made an offer. With more soil to work, their gardening ambitions grew, and before long, taking care of their plants was not only tough on schedules, but hard on the wallet. A financially savvy friend recommended Carly and Jamie find a way to form an LLC, sell some of what they grew and treat those mounting gardening expenses as a business expense. By the fall of that year, they grew their first batch of microgreens. A week after the ground was frozen, they delivered some to a neighborhood restaurant, and Killing Frost Farm was born.When I first posted that introduction to Jamie and Carly, back in 2017, I concluded: A lot has happened since then, including forming established relationships with local chefs and growing other types of produce for them. Carly and Jamie also upped the number of flower beds and sold edible flowers . . .  before narrowing their focus to cut flowers for floral arrangements.As they wrote on their web site: “It has been a frightening, stress-inducing, humbling ride so far, but it’s allowed us to quit our old jobs and spend our days working in dirt, together.” Love this adorable illustration of Jamie and Carly, by Portland artist Ryan Bear (shared with his permission) @ryanbearartToday s episode will catch you up on what Jamie and Carly have been up to in the past few years. They moved to Potomoc, a town about a 30-minute drive east of Missoula, where Killing Frost now has 2-plus acres for its cut flower production.As you ll hear in this conversation, the couple now focuses almost entirely on selling flowers wholesale through their weekly Market in Missoula, where florists can shop off the floor and pick up pre-orders. To grow, they began in earnest delivering flowers to customers (studio and retail florists) in Butte, Bozeman, Helena and often to other markets when supply allowed.They just wrapped up the 2020 season for running a Montana-grown delivery program, marketing Killing Frost s fresh flowers as well as crops grown by a number of other farms. Spearheaded by Jamie, the program will not stop just because dahlia season is over. As he discusses in our interview, there are plans to add dried flowers and holiday greenery to the product availability list moving forward through the end of the year. Jamie Rogers modeled Carly s red-white-and-blue floral bikini during American Flowers Week 2016! What a guy!I think you ll pick up on the fact that Jamie is personable, committed to excellent customer service, and a whole lot of fun. As he shares, the Killing Frost model is based on one originated by Ralph Thurston and Jeriann Sabin, founders and former owners of Bindweed Flower Farm.Our conversation is an honest one and I appreciate Jamie s transparency about the challenges of building a bucket truck route in a marketplace where customers have not had access to locally-grown flowers for decades. As he told me earlier: We need them more than they need us. If you get that notion, Jamie said, you ll be rewarded, because remember: they have just been buying flowers from someone else for nine months of the year. Thank you so much for joining me today! At the end of our interview, I had a big grin on my face Jamie has a way of lifting my spirits. I hope you pick up on his enthusiasm and passion for getting more Montana-grown flowers in to the hands of the state s florists on a regular basis. As he told me about his sales and customer service strategy: We have to make it as convenient for them as possible. We are really lucky that they want to buy our flowers. Before I close, I want to highlight a couple of items and ask you to keep an eye out for our October happenings. Our October newsletter launches this week, as does our 2021 member survey. I hope you take a moment to click on the survey if it lands in your in-box we are eager to glean insights and input from you to help shape the coming year s themes and programs. To sweeten the deal and thank you for your investment of valuable time, we will send a special gift to everyone who completes the survey. And all respondents who complete the survey and share their contact information with us will be entered into a drawing for a full registration to the 2021 Slow Flowers Summit, valued at $599. The Slow Flowers Podcast has been downloaded more than 645,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate buttonin the column to the right.This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowersand to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.And thank you to Florists Review magazine. I m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists Review. Read our stories at slowflowersjournal.com.The Gardener s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you ll want to check out the course offerings at thegardenersworkshop.com.Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more atascfg.org.I m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you re invited to join me in putting more American grown flowers on the table, one vase at a time.AndIf you like what you hear, please consider logging onto iTunes and posting a listener review.The content and opinions expressed here are either mine alone or those of myguests alone, independent of any podcast sponsor or other person, company or organization.TheSlow Flowers Podcastis engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com.I m so pleased today to welcome Hermon Black, a floral designer I first met when she attended the 2018 Slow Flowers Summit in Washington, D.C.Hermon is based in Arlington, Virginia, where she runs a design studio serving weddings and private clients. She tells a beautiful story of growing up in East Africa (Addis Ababa, Ethiopia) where her mother allowed her to cut and arrange flowers from their garden, and encouraged young Hermon in her floral design interest. Hermon, photographed at a Petals by the Shore design workshop at Wollam Gardens, in Jefferesonton, Virginia (c) Beth Caldwell PhotographyI love how her journey has brought Hermon full circle back to her childhood love of flowers. It s a story to which many of us can relate. Enjoy our conversation as we discuss how Hermon developed her design studio HB Fiori and how she has adapted her focus due to the challenges of 2020 and the COVID-19 pandemic.Enjoy this gallery of Hermon s seasonal arrangements. Her subscription floral program sources 100% locally-grown flowers from farms in Virginia and Maryland.Thank you so much for joining me today! I m so encouraged by the conversations I record to share with listeners of the Slow Flowers Podcast. We are in complicated times, friends. And there is so much stress and pressure, uncertainty and worry facing each of us. I hope you find comfort in being part of our larger community of people who care about the planet, about equity for all, and about the importance of nurturing our creativity.Deborah Voll, flower lover and host of the Calm the Chaos Podcast, recently turned the tables on me and I was the one answering her questions.It was a fun experience to join Deborah, a life coach who specializes in helping women find purpose and passion after 50 (um, yes, that would be me!). Click on this link to hear our conversation and subscribe to future episodes, as Deborah hosts so many interesting women guests who are pursuing fulfillment in their chapter two careers.The Slow Flowers Podcast has been downloaded more than 643,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate buttonin the column to the right.This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowersand to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.And thank you to Florists Review magazine. I m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists Review. Read our stories at slowflowersjournal.com.Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program atsyndicatesales.com.Rooted Farmers, which worksexclusively with local growersto put thehighest-quality specialtycut flowers in floral customers hands. When you partner with Rooted Farmers, you are investing in yourcommunity, and you can expect acommitment to excellencein return. Learn more at RootedFarmers.com.Johnny s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.I m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you re invited to join me in putting more American grown flowers on the table, one vase at a time.AndIf you like what you hear, please consider logging onto iTunes and posting a listener review.The content and opinions expressed here are either mine alone or those of myguests alone, independent of any podcast sponsor or other person, company or organization.As many of you know, I was very active in horticulture circles as a home, garden and landscaping writer for nearly 20 years, long before I became obsessed with flower farming and floral design. Over the past decade, I have been completely immersed in founding, developing and nurturing the Slow Flowers Movement, which has been the most professionally rewarding experience of my life. And yet, I continue to take side trips back into horticulture. I met today s guest, Lisa Fiore, CEO of Landscape Hub, on one of those excursions.We were introduced by a mutual friend, Clint Albin, a nursery industry marketing strategist, who, like me, has an extensive personal network of business contacts who become friends.Clint attended the 2018 Slow Flowers Summit in Washington, D.C., where he lives, and since then, he has been determined to find a way for us to collaborate as we once did when I was so deeply involved in the horticulture world.Landscape Hub is proving to be that reason for us to collaborate. Clint introduced me to Lisa Fiore and as I learned what she created with Landscape Hub, I started to understand that there is potential for Slow Flowers members, especially farms and growers, to take advantage of this plant-selling platform. Here s the deal: If you are already growing plants for the floral trade, you can potentially use your expertise to also grow plants for the nursery and landscape industry.We announced a pilot program between Slow Flowers and Landscape Hub and promoted it in our August Slow Flowers newsletter. I m not sure how many people have even checked out the opportunity that I outlined to become a grower wholesale supplier of potted plants through Landscape Hub.When you listen to my conversation with Lisa, I think it will begin to make sense. Hearing from the person who created a new selling platform for live plants (versus plants cut for the floral trade) may open up your own imagination to a new business channel.Lisa Fiore is Founder CEO of LandscapeHub, a B2B online marketplace she created and launched in July 2017. A fourth-generation nursery professional, Ms. Fiore realized there was an opportunity to digitize the entire procurement process for the green industry.Lisa was previously President of Fiore Landscape and Nursery Supply (FLNS), a century-old nursery company. During her sixteen-year tenure, she was responsible for identifying new business opportunities and in leading the company forward during the recession. FNLS significantly grew in revenue and expanded to multiple locations under her leadership.Lisa holds a Bachelor of Arts degree in English Literature from University of Montana and a Master of Business Administration from Lake Forest Graduate School of Management. She currently serves on the board of directors for the National Association of Landscape Professionals, (NALP); is an advisor to the Women in Landscape Network, (WILN); a member of the Economic Club of Chicago; and a former board director for the Illinois Landscape Contractors Association, (ILCA).Thanks so much for joining me today for my conversation with Lisa. We know that now, more than ever, our members are seeking new customer channels during the COVID-19 pandemic. I believe that one of those perhaps overlooked or ignored opportunities is to use your farming skills to sell plants (including potted and bare root) into the nursery marketplace, to both trade and retail buyers. You know how to grow plants – there is no doubt! But have you explored selling plants? I know that some of our members are growing and marketing cutting garden annuals and perennials, vegetable starts, bulb packs and other horticultural products to their customers. Those customers may find you through a grocery store program, farmers’ market, on-farm or pop-up plant sales or through your own retail channel.As Lisa and I discussedLandscapeHuboffers you a potential new channel to sell on this nationwide platform which supplies commercial nurseries and landscapers. LandscapeHub is expanding its online marketplace for the nursery and green industry growers and you re invited to participate.Stay tuned for an upcoming session when I will host Landscape Hub s team to discuss and demonstrate the platform. I ll announce a date next week.Before we wrap up, I want to invite you to join the Fire Relief for Flower Farms effort. During the past 10 days, I m sure you ve watched the horrifying images and read devastating reports about wildfires threatening farmland  across the West. This is not the first climate crisis to affect the Slow Flowers community in the past few years season by season, it seems as if every farm is faced with one of them: floods, hailstorms, tornados, hurricanes and wild fires are on the rise seemingly everywhere.But I can t help but focus right now on what s happening in the west from provinces like British Columbia and Alberta in Canada to states including Washington, Oregon and California in the U.S. It s so frightening on top of everything else 2020 has thrown our way. Seeing individual Slow Flowers members social media posts also makes it highly personal. While it may be weeks or months before the destruction, damage or loss has been calculated, many of you want to help NOW. Like me, you may be asking: What Can I Do? We are an action-oriented community, right?! Farmers and florists are generous people who readily share their knowledge and resources. So here s one thing you can do in response to news about the recent wildfire threat to farms in the west. Join Slow Flowers as we support the Fire Relief for Flower Farms effort. This is a farmer-to-farmer show of support created by last week s podcast guest Tonneli Grutter of Salty Acres Farm.Now might be the time to assess what you have to share with another farm. Seeds can be collected, tubers, rhizomes and bulbs can be dug and divided, cuttings can be taken. Or, maybe you have an excess inventory of drip irrigation or useful supplies you know another farm might be able to use.Tonneli has volunteered to collect input from those who wish to receive help, register to donate and show support in other ways. With her big heart, tech talents and savvy marketing skills, Tonneli has created a database for collecting information from those of us who want to share support on an in-kind basis. Just days ago, she texted me with an idea: is there a way we could make a registry or exchange to donate tubers, bulbs, seeds, etc., in response to farms who may have lost it all? Tonneli continued: Flower farmers have already had the toughest year (with) no money left to give, but maybe we can help others rebuild in other ways. This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.And thank you to Florists Review magazine. I m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists Review. Read our stories at slowflowersjournal.com.Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.The Slow Flowers Podcast has been downloaded more than 642,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.I m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. SLOW FLOWERS SUMMIT 2021 in San Francisco, California Monday, June 28th June 28-30, 2021 Filoli Historic House & Gardens, Woodside, CA & Farmgirl Flowers, Watsonville, CA Debra Prinzing, all written and photographic content. Website design/development by Willo Bellwood/Metric Media

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