Local Advertising and Marketing Insights, Analysis, Conferences
Time 2021-11-16 20:15:12Web Name: Local Advertising and Marketing Insights, Analysis, Conferences
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keywords: description:BIA Advisory Services helps companies competing in today's local advertising and marketing environment define and realize their best opportunities. 703-818-2425 info@bia.com MAPro Login ADVantage Login Shop BlogBIA Advisory Services forecasts that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. As revealed in BIA’s U.S. Local Advertising Forecast 2022, the overall local U.S. advertising market is expected to reach $161.5 billion – a 10.1 percent YoY growth – buoyed by overall strong economic tailwinds coming out of 2021.
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Latest Podcast Automotive Disruptions and Expectations: Supply Chains, Tesla, In-Car AdvertisingThe pandemic has disrupted global supply chains dealing the automotive industry significant blows. Loss of production capacity has led to lost sales and steep declines in ad spending.
BIA’s managing director, Rick Ducey, discusses what’s next for automotive with Roger Lanctot, Director of Automotive Connected Mobility, Strategy Analytics.
Listen now.
Upcoming Webinar Paradigm Shifts in Local Video Advertising: Audience Building, Targeting, Activation, AttributionAttend this webinar to examine the local video marketplace. Rick Ducey, BIA’s Managing Director, will share BIA’s advertising forecast for this vital media channel, looking forward to next year.
Learn More and Register.
Local Media Watch Blog BIA Advisory Services – Local Media WatchVantage Points: Driving Better Results (Finally) for the Audience Measurement Situation November 9, 2021In this edition of BIA Advisory Services’ Vantage Points series, Brad Adgate, Media Consultant Forbes Contributor, pens his views on the current audience measurement situation. The Vantage Point series taps the perspectives of various lookout points from around the local…Leading Local Insights Podcast: The Rise of Audio in the Local Ad Market November 4, 2021Recent neurological research buttressed by follow-on survey research reveals audio is a highly engaged media platform to create human connections and communities. Results reveal that audio across Radio OTA and Digital is trusted and heavily used. Yet, there is a…Auto industry supply chain, Tesla as maverick and cars as an ad platform. A podcast conversation with Roger Lanctot. October 26, 2021Strategy Analytics’ Roger Lanctot is director of automotive connected mobility, and a self-described, “not a car guy.” However, Lanctot is the go-to guy when you want to understand what is going on in the industry, especially when it comes to…Leading Local Insights: Racial Justice in Media as Explained by Bob Branson, Pres/CEO, Multicultural Media, Telecom Internet Council October 25, 2021Bob Branson joined the Multicultural Media, Telecom Internet Council (MMTC) as president and CEO in June 2021 and recently sat down with BIA for an episode of our Leading Local Insights podcast series. Branson brings to MMTC his deep… Transaction Activity (as of July 30, 2021)Transaction Update for Television and Radio (Year-to-Date):
$ 4 M TV Transaction Value $ 109 M Radio Transaction ValueMore transaction details
66 # TV Stations Sold 545 # Radio Stations SoldMore Station Sales Details
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