PFG EVENTS - Home

Time 2020-11-21 14:05:38

Web Name: PFG EVENTS - Home

WebSite: http://pfgevents.com

ID:122921

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Designing state-of-the-art driving programs, conducting engaging experiential marketing events and developing fundamental insight into consumer choices through lead generation and data acquisition, Pro Formance Group can customize a auto-based promotional and/or research channel that delivers results and meets your intended goals. WHO WE ARE Driving Solutions has been Pro Formance Group s (PFG)core productand service since 1990.It is the underlying theme to our business andframesthe dedication to our clients. In our nearly 30 years of operation, we have executed hundreds of creative, dynamic and engaging driving-related programs across the country and around the world, delivering memorable learning experiences to thousands of participants. We work on behalf of a wide range of automotive manufacturers and other companies in and outside the transportation field offering high-quality customer-oriented connections and building meaningful relationships. The principles of Driving Solutions have enabled PFG to grow into a full service experiential and mobile event marketing service, offering multiple hands-on options to clients in order to drive results that meet specific requirements. State-of-the-art measurement tools and real-time data analysis provide a valued return on investment to our clients and enables them to accurately and directly communicate with their targeted customers, vital in today s viral world. Innovative experiential marketing efforts continue to expand and PFG is the perfect partner to plan, implement and appraise a program that attracts, motivates and builds - or retains - your desired customer base.What can Pro Formance Group do for you?The core to the ultimate success of every PFG-managed event is the group's resolute ability to capture data and generate leads of behalf of its clients.The preparation, development and implementation of a driving-based, consumer or corporate program is at the heart of what PFG does, with on-site logistics responsibility and attention-to-detail resulting in flawless execution and the resulting acquisition and transfer of valued consumer and participant data.PFGprovides national coverage out of its two office hubs: its Corporate Headquarters in Phoenix and its Satellite Operation in Detroit. No matter what the product, we specialize in creating non-traditional marketing campaigns that intercept consumers and help influence their purchase decisions, ultimately encouraging them to act asa brand advocate.PFG has been a leader in designing and implementing state-of-the-art experiential automotive and marketing programs since its inception.We take great pride in the fact that our background, experience, and resources enable us to offer a full line of services to our clients -making us an important strategic partner from start to finish- initial development of a project, through the design and execution stages, leading tofollow-up andevaluation at its conclusion.PFGcontinually looks for ways toenhance the customer s experiencein terms of quality, creativity, program effectiveness andbudget efficiencies. Through the customization of Customer Relationship Management (CRM) technology, PFG can help manage and analyze a client's relationships and interactions with its current and potential customers, consistently improving retention and driving new sales.CASE STUDY 1: FORD DRIVING SKILLS FOR LIFEPro Formance Group has been working with for Ford Driving Skills for Life (FDSL) for 16 years, since the program's inauguration. Over its years, the award-winning driver safety program has trained thousands of young people and changed their lives forever by showing participants the value of safe driving. In 2019, FDSL has focused on the fact that it is turning Sweet 16, the traditional driving age across most of North America, and is again planning an extensive tour that will offer more than 60 free, hands-on driver training sessions for teens and parents in 14 cities throughout the U.S. More than 6,000 people are expected to get behind the wheels this year, with training provided by Pro Formance Group. Highlights of this year s FDSL program include:Innovative new sleep suit technology to demonstrate the dangers of drowsy drivingNew training module to explain how to use ever-improving vehicle safety technologyExpanded program for the unique circumstances of driving in rural and emerging marketsAddition of a parent module to assist in teen training away from Driving Skills for Life eventsU.S. communities that are new participants in the program s hands-on trainingCASE STUDIES 2 and 3: Client Experience: Barrett-Jackson Auction CompanyEstablished in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson is a leader in operating collector car auctions and automotive lifestyle events. The firm specializes in providing products and services designed to reach classic and collector car owners and automotive enthusiasts around the world and produces The World s Greatest Collector Car Auctions in Scottsdale, Palm Beach, FL., Connecticut s Mohegan Sun and Las Vegas, NV. Pro Formance Group has initiated lead generation for Barrett-Jackson's associated products and services at each of its auction sites through on-site experiential activities. For the past 15 years, PFG has designed and executed ride-and-drives for Ford at all Barrett-Jackson Auctions, and since 2009, has handled all responsibilities for Ford's event data capture at these events. FARECLA: Pro Formance Group has supported Farecla's one-to-one marketing at special consumer events, providing activation and follow-through.Far cla Products Ltd. is a manufacturer of surface finishing products used on a wide variety of substrates. Since 1952, Far cla has provided surface finishing solutions to automotive bodyshops, detailers, boat builders, wood workers, composite manufacturers and other industrial applications and its products are available in over 120 countries.Pro Formance Group (PFG)is a full-service experiential marketing and logistics company servicing clients within and outside of the auto industry. PFG specializes in creating innovative and influential marketing campaigns that effectively interact with consumers and encourage their purchase decisions.Based on decades of experience, PFG has become a leader in designing and implementing such programs that connect directly with potential consumers, taking pride in developing a unique experience that offers a full line of resources and services to both clients and their targeted audiences.PFG wants the customer experience to be effective, engaging and memorable, so the events it plans and initiates will always have a positive impact on the customer and the brand featured.Pro Formance Group has attracted some of the finest program facilitators in the industry, with decades of in-field experience.Its office support team stands ready to serve its customers quickly, efficiently and dynamically, with the result to bring thebest program and results to the pavement or classroom, and ultimately, the client.Those personnel based in PFG s Phoenix and Detroit offices include:Randy Bleicher President and CEO Randy joined the PFG team in 2003 and is the source of one of PFG s largest clients, as he developed the Ford Driving Skills for Life (DSFL) program and continues to manage this successful nationwide program. Prior to coming to PFG, Randy entered the automotive arena working at the famed Bob Bondurant School of High Performance Driving, and served as its chief instructor for many years, eventually becoming head of all special operations, where he focused on designing consumer ride-and-drive programs for a variety of manufacturers. It was this expertise that brought him to PFG. Randy became President and CEO of Pro Formance in 2018, and is confidently leading the team with his business knowledge and experience in the event management field. Direct Line: 480.389.1149 Email: rbleicher@pfgevents.comAl Hunt Vice President, Detroit OperationsBefore joining PFG in 2006 and immediately securing the highly successful nationwide Ford truck evaluation tour called Bold Endures, Al spent almost 30 years working for automotive companies Ross Roy, Inc. and Sandy Corp. His experience as a technical writer, product specialist, location scout and team manager taught him to navigate the sometimes difficult waters of the automotive ride-and-drive circuit. Al s PFG office in Detroit is invaluable to the growth of the company. Al was instrumental in earning the Barrett-Jackson Auto Auction Ford ride-and-drive business, which has been going strong since 2010. He is also the creative and driving force behind the development and evolution of PFG s data capture system. Cell Phone: 586.709.5794 Email:ahunt@pfgevents.comKim Coe Controller Kim comes to the PFG team with more than 30 years of accounting and management experience. Prior to becoming a Pro Formance consultant in 2014, Kim worked closely with Drew DeGrassi at Firebird Raceway in Chandler, Arizona, just a few miles from the current PFG offices. After running her own accounting firm, Kim took a full-time position with PFG in early 2018. As controller, she is responsible for managing financial statements,budgeting, event accounting, payroll, human resources accounts payable and accounts receivable. Email: kcoe@pfgevents.comDave Drimmie Vice President, Canadian Operations Toronto, Ontario-based Dave Drimmie joined Pro Formance in 2013. Dave was brought on board to launch the Ford Driving Skills for Life program in Canada, and his 15-plus years of executive level experience in the automotive arena served him well in that endeavor. The Ford DSFL program north of the border has grown substantially since he assumed a management role of the operation. Before joining the PFG team, Dave was Vice President of Marketing and Communications and Senior Advisor for the Pirelli World Challenge, a professional auto racing series in North America. He was also the Editorial Director forModifiedMagazine, a monthly periodical which included reviews and technical articles on a wide range of vehicles in the aftermarket parts and design segment of the industry. Cell Phone: 416 835-6601 Email:ddrimmie@pfgevents.comDenise Wittman Office Manager / Road Producer / Program Manager Denise began her time with PFG as an instructor on the Ford Driving Skills for Life program. Her outgoing manner and ability to make students feel at ease while driving made her a favorite within the intructor ranks. Denise also has meticulous attention to detail, and her experience on the road with team has given her a unique viewpoint regarding logistics matters and has made her an effective and reliable office manager. We are happy to have her on the team and consider her yet another valuable asset.Email: dwittman@pfgevents.comDrew DeGrassi (1950-2018) President and CEO, 2002-2018A great leader and friend, Drew helped build PFG into what it is today. Through his foresight and planning, PFG continues to grow and thrive, and his legacy lives on through his great focus on innovation, customer service and attention-to-detail.Extended Staff Program PartnersPFG S highly adaptable and extremely qualified internal staff all with significant experience in the field is supplemented by the best in the business long-term strategic partners, whose work and dedication translate into worthwhile events and substantial savings for our clients.Graphic ArtistsProgram/Event ManagersProfessional DriversProfessional Driver InstructorsTrained Product Specialists/PresentersTrained Registration SpecialistsVideo ProducersPrint ProducersData Entry SpecialistsTransport Companies for Vehicles and FreightTruck DriversEvent Support StaffCar Prep SpecialistsAutomotive Engineering SpecialistsVehicle Acquisition CompaniesSite Logistics Companies

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