Growth has shifted – real growth now lies in uncomfortable places. We help brands and companies drive and sustain top line growth.

To grow sustainably, brands need to rethink their operating model and adopt agile ways of working to deliver value to consumers with real-time speed. This requires new marketing, sales and commercial capabilities built through personalised learning, flexible talent development – all focused on helping your business grow.

Understanding your performance and process is key to success in any trade environment. Our proprietary trade and category management solutions are designed to help consumer goods companies to transform, through the optimisation of assortment, pricing, trade terms promotions, channel and customer planning, field force and distributor management.

It's crucial to understand consumer and shopper journeys, to design and implement strategic business plans with consumers and the shoppers at heart. Our proprietary capabilities include retail, consumer and shopper analytics to help you stay ahead of market trends, and build strategic plans. Build strategic marketing and communication plans when you source new markets for growth, looking at future trends and understanding the cultural impact of consumers.

Insights 2030: The imperative of imagination

Sodalis: Successfully guiding business outcomes through Trade Promotion digital transformation

ASR: Accelerated approach for Trade Promotion foundations

Assessing the impact and opportunities from COVID-19 for Unilever in China

A consolidated marketing strategy for Mastercard

A meaningful brand strategy for Dulux

A clear brand for SCA Liberos diaper ranges