TheLocStar* Natural Creations

Time 2020-11-22 23:15:58

Web Name: TheLocStar* Natural Creations

WebSite: http://www.thelocstar.webs.com

ID:124266

Keywords:

TheLocStar,Natural,Creations,

Description:

Welcome toThelocStar Sisterlocks ServicesTo learn more or to book an appt. please call thelocstar at 919 225 2409The Sisterlocks BusinessSisterlocks is a trademark company founded in 1993 by Dr. JoAnne Cornwell. TheHome Office is in San Diego, California, and there are trained practitionersand Certified Training Associates in over 30 other states. The company has developed an innovative approach to marketing its natural hair care system to African American women. The company motto says it all: “Sisterlocks is not abouta hairstyle, it’s about a lifestyle.” Sisterlocks invites women who are interested in self-empowerment and cultural self expression, to embrace a natural hair care system that is self-affirming and truly gorgeous.Thecompany has three divisions: hair services, training, and a product and accessories line. The Sisterlocks business philosophy is intended to enhance notonly the self image of African American women, but also their self-awareness and their bottom line. For example, Sisterlocks uses innovative approaches whenmarketing its hair care system that have a strong emphasis on education andoffers business opportunities to those inclined to become Certified Sisterlocks Consultants. When people inquire about Sisterlocks, the Home Office sends outfree packets about the system that include pictures, answers to frequently asked questions and information about what to expect from any Certified Consultantwho does their hair. When it comes to training, the Sisterlocks company insiststhat instruction is done in person. Unlike some hair care systems, you can't learn Sisterlocks by simply viewing a tape. The one-on-one interaction promotes sisterhood, and a sense of community responsibility for how the newly-acquiredskills will be carried out. This is the cornerstone of the cultural values thatSisterlocks embodies. Once Sisterlocks Consultants are trained and certified,they become part of a national registry where they have access to ongoingretraining opportunities, receive referrals to help build their client base andbecome distributors for the Sisterlocks line of maintenance products.As part of the educational mission of theSisterlocks company, its founder has authored two informational books, ThatHair Thing (currently in its second edition), and The Sisterlocks Book: A Tapestry of Dreams. These books are designed both to provide information about Sisterlocks, and also to focus attention on the historical and culturalreasons why natural, African-type hair is such a thorny issue among AfricanAmericans. Added to theses are two informational videotapes that complete thepicture on ways to learn about this hair care system while learning about self.Dr. Cornwell has also produced a volume of poetry and commentary: All AboutLove. Dr. Cornwell served as Editor-in-chief of the SisterlocksLifestyle Journal (2006 - 2009 and re-launched in 2013).Sisterlocks has beenfeatured in Essence magazine, Shop Talk, Braids and Beauty, Black Elegance, Black Hair (London) and Jet.Sisterlocks Originatorand Company Founder, Dr. JoAnne CornwellDr. JoAnne Cornwell is an Associate Professor of Africana Studies and French at San Diego State University. She is also a third generation entrepreneur and beauty specialist. She has researched African descended cultures worldwide, and understands how deeply hair issues relate to cultural identity. This understanding was the driving force behind her decision to found her trademark company, Sisterlocks. Dr. Cornwell was born in Detroit, Michigan where she remainedthrough high school. Her passion for hair care began at age 4 when she producedher first braided hairstyle in her own abundant, very kinky natural hair. Fromthat point on, she just had to do it herself. “I thought I knew what I wasdoing, and no one could meet up to my high, 4-year-old standards!” saysCornwell. By the time she was in college, she had become the person everyoneelse relied upon to do their perms, hot comb treatments, braiding and whateverelse had to do with hair care. Her grandmother had been trained in the CJ Walker tradition, and a lot of what she learned as a child came from her. Dr. Cornwellstresses that since the days of Madame Walker, hair care has been at the economic center of black people’s lives, and of our communities. “Vast numbers of our women and men made it over because somebody in their householdstood in the kitchen over somebody’s hair. It’s a shame we no longer own theindustry!” Dr. Cornwell adds with a touch of sarcasm, alluding to the fact thatthe majority of product lines geared toward African Americans, and the majorityofbeauty supply stores nationwide that carry those products, are owned bypeople other than African Americans.Today Dr. Cornwell is an active member of the AmericanHairbraiders and Natural Haircare Association. She lectures widely on topicsrelated to cultural expression in Africa and in the African Diaspora.Dr. Cornwell has toured nationally, carrying her message ofself-empowerment and cultural celebration to enthusiastic women (and men!)throughout the country and abroad (London, Barbados, Jamaica…) She has appeared on numerous talk shows and on local cable and network programs, and has giveninterviews for a variety of radio stations, including the Longhorn RadioNetwork, a major syndicated network outreaching to African Americansnationwide.Dr. Cornwell’stwo most recent projects include the establishment of the SisterlocksLifestyle Journal(2006) and The SisterLodge (2007).TheSisterlocks Lifestyle Journal is the only publication in existence that isentirely devoted to promoting natural hair and affirming lifestyle choices for African descended women. The SisterLodge brings an updated ‘lodge’ concep backinto the community and promotes lifestyle enhancement activities that focus onthe holistic health of women.

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