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Latest News latest-stories Bewakoof signs Sidharth Malhotra and Fatima Sana Shaikh to promote the brand on its digital platforms November 12, 2021023
Shershah star Sid and Dangal girl Fatima will be seen in a digital campaign which has gone live today Bewakoof has signed Sidharth Malhotra and
latest-stories Colorbar unveils #ColorbarXSony campaign in partnership with Sony Music Entertainment November 12, 2021039
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest
latest-stories Marico onboards actress Priya Mani for Saffola Honey Campaign November 12, 2021043
The campaign aims to raise awareness about the need for consumers to demand proof of the claims of quality and purity of the products they
latest-stories NIVEA’s launches NIVEA Creme Festive Edition to reflect the spirit of the festive season November 12, 2021023
The winter festive season has arrived with celebrations galore! Coupled with the onset of the chilled winters, we all plan to spend our time with
latest-stories The macro role of micro-influencers November 12, 2021021
By aligning micro-influencers together instead of established influencers, brands have managed to create a mammoth impact in a more cost-effective manner today Social media influencers
latest-stories Quint Digital to acquire 100% stake in Quintillion Media, 47.92% stake in Spunklane Media November 12, 2021022
The stakes will be acquired for a total consideration of Rs 24.5 crore Digital media company Quint Digital Media, the only new-age digital-first news/information operator
latest-stories Truecaller gives phone scammers a taste of their own medicine with #JamTheScam November 12, 2021039
Vigilante duo of Jesse and Jamie Lever turned the tables on frauds by calling them up and wasting their time Its Diwali and the festive
latest-stories Anytime Fitness onboards Rohit Babbar as National Head of Communications Marketing November 12, 2021029
Babbar worked as a communications consultant with the National Health Authority (NHA) in his previous role Anytime Fitness welcomes Rohit Babbar as the brands National
latest-stories Neobank muvin signs Hardik Pandya as brand ambassador November 12, 2021034
The cricketer will represent muvin across 360-degree campaigns, which kickstarted with a muvin x Hardik Pandya digital film on the brands digital social properties
latest-stories Amway India spreads the festive cheer by helping people choose health inside out November 11, 2021058
Launches series of initiative #ImmunityDiwali, #NutritiousDiwali, #BeautyCarnival Mumbai November 10 2021: Continuing with its endeavor to encourage healthy living, Amway India, one of the leading
Pick of the Day November 12, 2021 Bewakoof signs Sidharth Malhotra and Fatima Sana Shaikh to promote the brand on its digital platforms November 12, 2021 Colorbar unveils #ColorbarXSony campaign in partnership with Sony Music Entertainment November 12, 2021 Marico onboards actress Priya Mani for Saffola Honey Campaign Breaking News: Bewakoof signs Sidharth Malhotra and Fatima Sana Shaikh to promote the brand on its digital platformsColorbar unveils #ColorbarXSony campaign in partnership with Sony Music EntertainmentMarico onboards actress Priya Mani for Saffola Honey CampaignNIVEA’s launches NIVEA Creme Festive Edition to reflect the spirit of the festive seasonThe macro role of micro-influencersQuint Digital to acquire 100% stake in Quintillion Media, 47.92% stake in Spunklane MediaTruecaller gives phone scammers a taste of their own medicine with #JamTheScamAnytime Fitness onboards Rohit Babbar as National Head of Communications MarketingNeobank muvin signs Hardik Pandya as brand ambassadorAmway India spreads the festive cheer by helping people choose health inside out FEATURED Guest Column INTERVIEWS latest-stories CxOs Checklist for Effective Crisis Communication July 15, 2021079
Guest Column: Zahara Kanchwalla, Co-Founder CEO, Rite KnowledgeLabs shares the key pointers for CXOs to keep in mind for driving an effective communication when a
Indian consumers understand the value of life insurance more than ever July 5, 20210115
Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved The pandemic brought an enormous change
Building a purpose-driven brand that enables future ready healthcare July 1, 20210374
Guest Column: Milesh Gogad, CMO, Indegene talks about building a purpose-driven brand that enables future ready healthcare Covid-19 tested the healthcare industry’s purpose. In a short
Integrated, multi-channel platforms key innovation driver in customer-centricity journey June 4, 2021097
Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that insight on integrating the 3 Vs – Voice, Video, and Vernacular “Get closer than
Moving from AI to AI: Why it might save marketing January 8, 20210148
Guest Column: Gautam Mehra, Chief Data Product Officer- dentsu (APAC) CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all
Conflict of interest in cricket: Real or imagined January 7, 20210122
Guest Column: Sandeep Goyal, Founder Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and
IPL 14 witnessed 125 advertisers across 27 channels of official broadcaster: TAM adex October 27, 2021057
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by
BCCI’s Rs 12,715 crore jackpot for two new teams helps Brand IPL hit a six October 27, 2021042
Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new Indian Premier League (IPL) franchises
A happy festive season to Indian e-comm as tier 2, 3 shoppers grow October 27, 2021059
The industry is using digital media and the power of regional language content to spur the growth further Indian e-commerce players are revelling in festive
Pak fan gets his mauka; Now what, Star Sports? October 27, 2021030
The fate of the nations most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme
Indian ads further gender stereotypes, portray women as mute muses, spenders: Study October 21, 2021056
The ASCI Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help
Amways business shifted from offline to online with online sales doubling to over 70% November 25, 20200493
Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives during the festive season and
Demand buoyancy during festivals wedding season contributes 25-30% to industry sales November 9, 20210283
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season One of the key drivers for the paint industry in India is
‘Clovia Is All About Bringing World-class Products To Indian Customers At The Right Price Point’ August 13, 2021085
Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios, marketing strategy and more In
Bakstage is a great opportunity for brands to engage directly with their consumers: Shashank Singh, Bakstage|FLYX July 6, 20210127
Shashank Singh, CEO Founder, Bakstage|FLYX talks about the app, opportunities it offers to creators, conversations the app is stirring, thriving amongst growing competition and
We have kept innovation and tech at the centre while creating Denim Labs May 12, 20210156
Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand Denim Labs For many
‘2020 has been a game-changer for the shared workspaces’ May 4, 2021091
Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more ‘Work From Home’
The core of our strategy will always be our employees and our customers January 27, 2021095
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings
Bewakoof signs Sidharth Malhotra and Fatima Sana Shaikh to promote the brand on its digital platforms November 12, 2021023
Shershah star Sid and Dangal girl Fatima will be seen in a digital campaign which has gone live today Bewakoof has signed Sidharth Malhotra and
Colorbar unveils #ColorbarXSony campaign in partnership with Sony Music Entertainment November 12, 2021039
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest
Marico onboards actress Priya Mani for Saffola Honey Campaign November 12, 2021043
The campaign aims to raise awareness about the need for consumers to demand proof of the claims of quality and purity of the products they
NIVEA’s launches NIVEA Creme Festive Edition to reflect the spirit of the festive season November 12, 2021023
The winter festive season has arrived with celebrations galore! Coupled with the onset of the chilled winters, we all plan to spend our time with
The macro role of micro-influencers November 12, 2021021
By aligning micro-influencers together instead of established influencers, brands have managed to create a mammoth impact in a more cost-effective manner today Social media influencers
Quint Digital to acquire 100% stake in Quintillion Media, 47.92% stake in Spunklane Media November 12, 2021022
The stakes will be acquired for a total consideration of Rs 24.5 crore Digital media company Quint Digital Media, the only new-age digital-first news/information operator
Recent Favourites November 12, 2021 Bewakoof signs Sidharth Malhotra and Fatima Sana Shaikh to promote the brand on its digital platforms November 12, 2021 Colorbar unveils #ColorbarXSony campaign in partnership with Sony Music Entertainment November 12, 2021 Marico onboards actress Priya Mani for Saffola Honey Campaign November 12, 2021 NIVEA’s launches NIVEA Creme Festive Edition to reflect the spirit of the festive season November 12, 2021 The macro role of micro-influencers November 12, 2021 Quint Digital to acquire 100% stake in Quintillion Media, 47.92% stake in Spunklane Media November 12, 2021 Truecaller gives phone scammers a taste of their own medicine with #JamTheScam November 12, 2021 Anytime Fitness onboards Rohit Babbar as National Head of Communications Marketing PITCH ISSUES facebook