To help them navigate the current complex media landscape and make healthy news choices.

At Ad Fontes, we use a rigorous, non-partisan methodology to analyze and rate news for overall reliability and bias. From this foundation, we build the Media Bias Chart, offer courses in our methodology, and create companion resources to help you navigate today’s complex media landscape.

To help identify sources that warrant confidence and stand up to critical review.

Students, researchers, and educators often rely on news media for their work. Given the massive and fluctuating supply of news and news-like input, it is often difficult to discern which sources are most dependable. We provide data solutions to help guide research. 

To help teach critical thinking and news literacy and strengthen our democracy.

It is often very helpful to get guidance in research. But it is empowering to learn to discern reliability and bias oneself. Our SUMMA News Literacy course is a ready-to-use educational solution that helps students learn the same methodology we use at Ad Fontes Media, and to apply it to coverage of current events.

To help keep their brands safe by supporting good journalism and avoiding junk news.

Brand managers are increasingly concerned about the role advertisers have played in the rise of polarizing news and the struggles of quality journalism outlets.  Polarizing content often turns extreme and offensive, causing consumer boycotts and negative brand perception. Today, 43% of media buyers say they avoid news content entirely,* which hurts quality news publishers who keep the public informed. Through our Ad Apex line of products and services, Ad Fontes Media assists brands that want to support good journalism and avoid junk news.

*Source: Digiday

To help assess content and improve trust with consumers.

Today consumer confidence in news media is at historically low levels. Simultaneously, more news and news-like sources are emerging often overtly questioning the reliability of quality sources, and exacerbating the crisis of confidence. The best sources welcome honest and rigorous critical feedback, including independent audits of their content by politically diverse, credentialed news analysts. We welcome opportunities to provide these services, and we offer certification for the very best publishers, whether left-leaning, right-leaning, or centrist.

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