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select your DIAMOND?

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A.I. Technology Graded

Natural Diamonds

The first step to our unique process is prescreening diamonds to reject all those with what we call “BGM” (Brown, Green, Milky hues within the white diamond). These hues not only devalue the diamond but are difficult to identify when researching diamonds online.

Why BGM Screening Matters Why BGM Screening Matters

While 99%+ of prominent laboratories grade diamonds the old-fashioned way—determining the grades of diamonds based on human opinions—we are the 1% grading diamonds with A.I. Technology. Our Rare Process ensures our diamonds are graded by the most advanced A.I. technology on Earth.

The future is here.

Read more about A.I. Technology Read more about A.I. Technology

Our Collections

Engagement Rings

Timeless styles for your journey

Jewelry

Mark your moment

Diamonds

The center of your love

Start Your

Journey Today

Start Your

Journey Today

Expert Consultation

Set up a consultation with our expert. Start your Rare & Forever journey with our expert to get your questions answered.

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Rare & Forever Certified Retailers

Our authorized Rare & Forever retailers can sell diamonds that have been graded by the most advanced A.I. technology on Earth. Visit your local certified retailer to see the brilliance in person.

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We Do Diamonds

Differently

We Do Diamonds

Differently

Technology & Education

Rare & Forever has a rigorous selection process for quality control. We prescreen for brown, green, or milky qualities to ensure maximum brilliance. Our diamonds go through the Rare & Forever selection and grading process to ensure accuracy and provide a grading report you can trust.

Security & Confidence

We provide you with a cutting-edge security feature which ensures that your diamond is identifiable forever. The distinctive R&F logo and report number located on the center of the table of the diamond provides peace of mind that a generic diamond cannot provide.

Inclusivity & Diversity

Rare & Forever is attainable luxury for everyone, no matter your love story, your orientation, or your journey in life. All are welcome to join the Rare & Forever family.

Integrity & Authenticity

We donate to C.U.R.E and Diamonds Do Good® so you know your diamond is making a difference in the world. Our distributor is certified by the Responsible Jewellery Council, an international organization dedicated to assuring sustainable standards and practices in the jewelry industry.

Technology & Education

Security & Confidence

Inclusivity & Diversity

Integrity & Authenticity

We Are More Than Diamonds

We Are More Than Diamonds

During treatment, C.U.R.E. provides support services with their Parent Advocate Program, Support Groups, Parents' Night Out, and helps in other ways through their Comfort bags, Voyage beads, and Parking Passes.

Learn More About C.U.R.E.

Partnering for life-changing education programs

We know a diamond can change your life for the better. But by partnering with Diamonds Do Good®, Rare & Forever can also help fund life-changing education programs for youth living in diamond communities. Be confident that your diamond is making a difference in the world.

Learn More About Diamonds Do Good®

Community

Become a
Rare & Forever Retail Partner

By partnering with Rare & Forever, we provide the tools to help you tell the Rare & Forever story in order to nuture your current customer base and grow new customer audiences.

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