The Latest from David Meerman Scott

Web Name: The Latest from David Meerman Scott






Speaking Books Events Courses Advisor Resources Blog About Contact
Speaking Books Events Courses Advisor Resources Blog About Contact

Marketing Speaker

The Latest from
David Meerman Scott

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Best Practices | Public Speaking

Don’t Be Boring! Top 10 Ways to Effectively Moderate a Panel Discussion


At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!

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Best Practices | Case Studies | Fanocracy | Social Media | Viral Marketing

Baseball That Puts Fans First! Banana Ball from The Savannah Bananas


The Savannah Bananas baseball team absolutely puts fans first. So much so that my friend, the Banana’s owner Jesse Cole, just announced that his team will leave the Coastal Plain League to exclusively play its own version of baseball called “Banana Ball”.

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Best Practices | Buyer Persona | Marketing | New Rules of Marketing and PR

How to Implement Strategies for Reaching Buyers Directly


As I’ve connected with hundreds of people from around the world about transitioning to modern marketing, many tell me they struggle with getting started. I created a free (no registration required) Web Marketing Strategy Planning Template to serve as a guide for how to imple...

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Fanocracy | Marketing | Sales Strategies | Worst Practices

A Focus On Product Alone Results In A Race To The Bottom


When organizations set out to provide a product or service, they typically make the crucial mistake of believing that they are only there to provide that product or service—as if they’re merely there to fulfill a transaction.

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Case Studies | Fanocracy | Worst Practices

Branding Gone Amok™


This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols.

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Best Practices | Books | Case Studies | Crowdsource | writing

Now Is the Best Time to Start


Late last year, Seth Godin invited me to join him as part of the first wave of volunteers to work on what was then a dream: creating The Carbon Almanac. I was eager to help, but I was thinking how daunting the task of writing an important book would be.

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Case Studies | Fanocracy | Music | Newsjacking | Rock Band Web Sites | Worst Practices

Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco


Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster. Features built into the ticketing platform including “Verified Fan” and AI-powered dynamic algorithmic pricing of “Platinum Tickets” did what they are supposed to do, respo...

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Books | Case Studies | New Rules of Marketing and PR | Research and Analysis | Search Engine Marketing | Thought Leadership | ebooks | writing

Using the Amazon Search Engine as Marketing


Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube ...

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Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".

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