Bhatnaturally | A collection of ads and views on advertising.

Time 2020-10-10 05:02:35

Web Name: Bhatnaturally | A collection of ads and views on advertising.

WebSite: http://www.bhatnaturally.com

ID:76664

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Advertising has changed over the years. Or shall we say it has evolved and adapted as it always does, to suit the media environment, consumer trends and changing times? Deep down, the fundamentals of advertising and marketing have and will remain the same forever. Products services have to meet a genuine human need, solve genuine problems or capitalise on valid opportunity. Communication has to break the clutter, offer a proposition which is relevant in Every week I attempt to share a compilation of clutter-breaking creative ads. Occasionally I comment on industry related issues too. This week s creative picks The dearth of good ads during the IPL 2020 broadcast was discussed in social media and trade portals recently. The use of celebrities as It is said that a majority of ads go unnoticed. It is such a pity considering the huge investments and efforts that go behind the creation of ads. Being noticed and disliked is a better state to be in than being ignored completely. No wonder the No.1 job of an ad is to be noticed everything else is academic. In that context clutter-breaking creative ads deserve recognition. Here are a few which caught my Every week, I attempt to share a compilation of clutter-breaking creative ads. I also occasionally share my views on industry topics. This week, my Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on industry topics. Being noticed is an ad s Do brands and enterprises need tag lines? As with most questions pertaining to marketing advertising, the precise answer would be ‘it depends’. The death of the tag line has been written about in trade portals for years now. The thinking behind this approach could be the need for ‘flexible branding’ in which they present different identities to express their range or a targeted brand strategy, in which they target specific brand messages to The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have been well documented, especially How many ads do you recall from today s newspaper? used to be a standard question in ad agency presentations when Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address

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A round up of creative ads and views on advertising & marketing.

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