Beauty School Dropout

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PagesHomeAbout MePerfume BooksRecommended Perfumeries Perfume Master Classes Press Monday, 11 May 2020 A Pivot Tale. How I went from 'oh sh*t', to a light bulb moment, to launching a luxury hand sanitiser brand within 3 weeks.


If we have worked together, if you are familiar with my work or have attended my classes, you will know thatfragrance and beauty is not only my job, its also an obsession. I am a proudbeauty and perfume geek! I love to discover and create products that areinnovative and use premium ingredients, and of course they have to smellamazing.For the past 12 years I have created perfume for many Australian and international brands such as Cathay Pacific, Bombay Sapphire, Steven Khalil, Heartwood and GoDaddy. I have also created products for brands such asSandSky and Coco and Eve and watched them disrupt the beauty industry, win awardsand be stocked in world's leading retailers such as Sephora, Harvey Nichols,Selfridges, Cult Beauty, Asos and Mecca. With the onset of Covid-19, most of my NPD projects were halted, and all of my Perfume Masterclasses, private, public and corporate were cancelled. That's the 'oh sh*t' moment.At this time, the use of hand sanitisers was being recommended so I dug out one that was given to me and was in my beauty travel bag. I hated it! It dried my hands out, was ugly plastic, and it smelledhorrible. It was not something that I would buy, nor would my clients, and I certainly would never recommend it to friends.So I made my own. I gave some to friends and they loved it, a friend who hasterrible dermatitis rang to tell me that his hands were notcracking and bleeding with repeated use. Another friend told me his cuticles had started to heal, yet another friend told me that the Lemon Myrtle scent helped uplift her from the stresses of being a drug and alcohol councilor. Anidea started to form in my head. Light bulb moment.

I worked with a Cosmetic Chemist, a long term collaborator to create anew kind of sanitiser, one that would hydrate the skin, not strip the hands and leavethem smelling beautiful. I packaged it in a 10ml refillable perfume bottle, and sourced 50 and 100ml bottles for the refills as well as a mini funnel and a pouch to carry it in. I worked like a mad woman, I couldn't sleep, was up and in my studio quite early. If you have worked with me, you know this is not how I roll. I am a night owl, I start late, and I finish late, when most people are packing up to head home, that's when I really start to brain. The product was created, tested, formula tweaked, packaging designed and sourced, website built, (by me!) and ready to go within 3 weeks. Launch moment.
For the first time, I am excited tolaunch my own brand, introducing Have A Nice Day (H.A.N.D) luxurysanitising scent. I had to pivot like mad to launch this brand in record time!
H.A.N.DSanitising Scentsare formulated with premium Australian botanicals, 70%Perfume Grade sugarcane ethanol along with Aloe Vera, plant based, palm free Glycerine, Panthenol, and Hyaluronic Acid to hydrate and soothe the skin with essential oil selected for their antibacterial and emotional benefits.

I created the fragrances to offer emotionalsupport during these stressful times using perfume grade raw materials such asBulgarian Rose, Mimosa and West Australian Sandalwood. Available in three gorgeous botanical combinations:
Rose and Kunzea is like a big hug from your favourite person. I created this fragrance to give a little comfort in stressful times.Mimosa and Lemon Myrtle is like sunshine in a bottle. This fragrance was created to bring joy and light into your day if you are feeling downWest Australian Sandalwood and Cedar wood is like a long walk in the forest. With things up in the air at the moment, it will help ground you and keep you focused on what is important.H.A.N.D has been specifically designed to add a littleluxury to your everyday rituals, think of it as a fine fragrance that sanitises and hydrates your hands.


Colour is not usually my thing, but here we are!
With strikingly colourful branding and sustainable glass packaging to stand outfrom the crowd, it's available in 10ml, 50ml 100ml refill bottles withatomisers. H.A.N.D is proudly natural, vegan and cruelty free, with carbonneutral shipping. Available for sale in Australia only at this stage.

To discover more to support a small Australian business head to www.haveanicedaygoods.co or follow us www.instagram.com/handsanitisingscent

If you would like a branded luxury hand sanitiser for your business, please contact me samantha@thepowder-room.com


Posted byBeauty School DropoutatMay 11, 20201 comment: Email ThisBlogThis!Share to TwitterShare to FacebookShare to PinterestLabels:Fragrance,Prodcut Creation Saturday, 19 August 2017 Project Botanicals with Bombay Sapphire


My parents have always been in the hospitality industry, my Mum works with hotels, and my Dad worked for a liquor company so they taught me to appreciate good wine and spirits from a young age. The legal age of course. Dad always used to say to me that when you drink, do it with style and drink well.
I was thrilled when I was contacted by the agency looking after the next Project Botanicals in Melbourne as Bombay Sapphire has always been my gin of choice. I had attended the previous one and had been blown away not only by the experience but also by the amazing imagery of the 10 botanicals used in the gin. I have long loved the aromatic qualities of gin, but standing there drinking Bombay Sapphire, inhaling the aromas and staring at these images, it occurred to me that 9 out of those 10 botanicals were used in perfume. Always up for an excuse to combine my love of perfume and drinking, I determined that one day I would work with Bombay Sapphire.
As luck would have it, a lady named Hollie spotted me on The Bachelor and she contacted me when they started planning the next Project Botanicals. They wanted me to create a perfume based on the 10 botanicals in the gin, create a fragrance representing each of those botanicals and create an experience for the press day where journalists would make their own perfume using those botanicals. Of course, I immediately agreed. This was literally my dream job.
The first thing I need to do was smell all of the raw materials so I can start creating the eau de parfum and the scents for the 10 botanicals. And drink the gin obviously.

I was invited to an immersion day where I met all the others involved in the campaign. The purpose of the day was to get to know each other and learn about the world of Bombay Sapphire so we could all go away and begin creating our part of Project Botanicals.

Back row Chef Matthew Fletcher from the Botanical, Shaun from Bombay Sapphire, Ash Williams and me.

Front row Andy and Matt from Yolanda be Cool and Chef Tony Twitchett from Taxi.
I started working with my perfumer creating the eau de parfum, and we came up with a few different 'mods' of the fragrance to present to my client. We wanted all of the 10 botanicals in the fragrance and the different mods highlighted different ones. One was heavy on the citrus, one was heavy on the juniper etc. We had to be careful that the fragrance appealed to everyone and that you didn't smell like you had tipped a bottle of gin on you! Bombay Sapphire picked one, we made a few small adjustments and we had our final fragrance! It is rare that we nail a fragrance so quickly, but it is also rare that we work with such a succinct brief with exact notes. The final fragrance really showcased the beautiful botanicals and the client loved it.


Bombay Sapphire were working with Lost at E Minor on the campaign, and they sent a film crew to my studio for the day to film me talking about the fragrance and also my studio and favourite bar. I have never really considered myself particularly photogenic, but I am pretty comfortable on camera, having a crew film you while a photographer takes photos while trying not to lapse into resting bitch face is pretty hard.

Film crew in my studio My favourite bar Eau de Vie. Fail - Resting Bitch Face
You can read the article and watch the pretty cool video they created here.
Meanwhile I was also working on the 10 fragrances for the sensory experience at the event. I was able to find some that were exactly the same as the botanicals in Bombay Sapphire such as Lemon peel from Spain, Orris from Tuscany, others I had to work on a bit to get them right. It was important that I get the juniper berry just right, and I had to create the Grains of Paradise from scratch. These fragrances would be used in interactive display at the event, and also for the kit that the press would use to create their very own gin inspired perfume.

Kit for the press to make their own gin inspired perfume. Perfume oils for the 10 botanicals in Bombay Sapphire
We had such fun at the press event. Sean, the Bombay Sapphire ambassador and I hosted about 50 press, him talking about the cocktails and me talking about the botanicals in the gin. Chef Tony would pop in to chat about the next delicious dish we were about to eat. We ate 10 courses and drank 10 cocktails over the course of the afternoon. Half way through was when every one had the chance to create their own perfume, and everyone was rather well lubricated by then so it was certainly fun!

The space looked fantastic, and artist Missy had built science labs to house all of the scrumptious little extras you could add to your food or cocktails to customise them a little.





The day before the event launched, Bombay Sapphire hosted a friends and family trial run. It was great to see all of the elements come together. I particularly loved the displays that Missy had created for the 10 botanicals. You could crush juniper berries, touch lemon rinds and taste/smell liquorice root. Guests were given a little card to guide them around the displays, and when you liked a particular botanical, you could punch a hole in the card and use this as a guide when selecting your food and cocktails




I attended quite a few times over the next couple of weeks so I could have my favourite cocktails and dishes a coupe of times. I hope they keep doing this event, it is a truly wonderful experience so keep an eye out for announcements!












Posted byBeauty School DropoutatAugust 19, 2017No comments: Email ThisBlogThis!Share to TwitterShare to FacebookShare to Pinterest Monday, 29 August 2016 Perfume Master Class with The Powder Room
One of my favourite things about my business is the perfume master classes that I run around Australia, and soon New Zealand.


Many years ago when I worked for Miller Harris in London, I used to host an educational night for the new stores that took the brand. I would chat about the brand, the founder Lyn Harris, and go through all of the fragrances. Customers had the opportunity to try all of the perfumes and then have a one on one consultation with me to find their perfect fragrance.
When I came home to Australia in 2008 and started The Powder Room, the core of my business was distributing niche perfume brands including Miller Harris and Penhaligon's. In order to educate people about my brands, I did these nights for my stores here, but started adding in a bit of history of perfume. Guests told me that they really enjoyed learning about perfume and would be interested to know more so I developed a Perfume Master Class that was more in depth. My shiny new class covered the history of perfume, perfumer's training, how they create perfume and the raw materials used, among many other interesting perfume facts. I had a selection of gorgeous raw materials from around the world, some natural, some synthetic and guests learnt how to select the perfect fragrance for themselves and how to wear perfume.

After a few years doing this, I came across an organisation in Paris called Cinquieme Sens. They offer perfume workshops and have a wonderful tool called The Olfactorium. I was fortunate enough to be invited to be their exclusive licensee for Australia and New Zealand. Being affiliated with Cinquieme Sens enables me to offer a Perfume Creation class, among other classes they run in Paris and New York for enthusiasts and professionals. It also gives me access to a global network of perfume professionals and to a very prestigious firm that worked with all of the major perfume houses in Europe for over 40 years.
Thanks to Cinquieme Sens, guests who attend my perfume master classes have the opportunity to create their own perfume using the Olfactorium, a mini perfumers organ filled with 19 fragrance families. This gives my guests the tools to create a beautiful, complex fragrance using a limited amount of materials.

Image Credits Castle Towers, Maurice Meade, Zest Fashion Blog and the Fashion Heist.
Below is what we cover in the Master Class


Origin of the word perfumeHistory of perfumeWho wore perfume throughout history and how they influencedthe perfume industryPerfumers training and how they create perfumeFragrance families demonstrate with example of eachFamous fragrances and their storiesSynthetic versus Natural materialsDiscuss origins of raw materials and guests have anopportunity to smell some examplesMass versus NicheperfumeFragrance wardrobe Different fragrance for differentseasons and occasions. How to chose a fragrance that suitsHow to wear and store perfumeLatest perfume launchesFragrance creation
My next class is on the Gold Coast on Saturday June 17th from 10.30-12.30. You can buy tickets below.

Eventbrite - The Powder Room

If you are an organisation and would like to arrange a perfume master class for a conference or team building exercise, please contact me atinfo@thepowder-room.com

Sam Posted byBeauty School DropoutatAugust 29, 2016No comments: Email ThisBlogThis!Share to TwitterShare to FacebookShare to PinterestLabels:Perfume Master Classes Friday, 4 March 2016 RepreScent Fragrance Lab at Castle TowersCastle Towers is a shopping centre in the gorgeous hills area of North West Sydney. It is a lovely centre comprising of over 300 specialty shops and they invited me to create bespoke fragrance for their VIP guests for two weeks as a part of their Age of Style celebrations last year. Their idea was to take their shoppers on a sensory journey and help them discover their fragrance style.

Collen and Luke Cuneo of Cuneo Productions built me a fragrance lab in the middle of the centre near customer service.
My favourite part of the lab was the stunning flowers by Melinda from Lucien Shine Designs. She created a a veritable wall of flowers representing the different fragrance families.


Customers began their session with a cup of tea from Tea 2, they were then ushered over to my little lab, and we discussed all things perfume while I created a bespoke perfume for them based on what fragrance would suit their skin. I met so many women who told me they only wear Chanel No 5. While it is the best selling fragrance of all time, and I love the story and admire Coco Chanel, the fact that it is the best selling fragrance also means that it is the most worn perfume of all time. I like to encourage my clients to explore their individuality and step outside of their comfort zone. At first they can be little resistant to change, but once they smell my creation or recommendation, they often come around! I also recommend other fragrances for them to try when they are in the centre, customers are spoilt for choice at Castle Towers as they have great stores to visit for perfume, such as Mecca (my favourite), L'Occitane, The Body Shop as well as Myer and David Jones.

Me at the tools!
I look at things like the customers skin colour, hair colour and the way they dress as well as their personality to recommend a fragrance style that will sit well on their skin. This is a method that I have refined over 20 years of selling, marketing and creating fragrances. Lyn Harris, perfumer of Perfumer H and ex perfumer of Miller Harris, taught me a lot about this as well. She was the first to show me how different skin types react to different raw materials.
We had a press event where I met some lovely bloggers such as Sharon the Makeup Artist, Yan Yan Chan and Madeleine from The Daily Mark. I guided them through the process of creating their own scent using the Cinquieme Sens Olfactorium. The Olfactorium is a mini perfumers organ with little vials of the 19 fragrance families, I show you how to create a formula, and then you start creating! The juice comes from the leading perfume house in France and is possible to create a very good fragrance using these raw materials and my guidance and evaluation.

Image credits - Sharon The Makeup Artist, The Daily Mark, Taleisha Bonora and Yan Yan Chan
We also had some great press for the event as I was interviewed by a few different publications and even appeared on the cover of the local newspaper! Links below.
The Daily Telegraph
Body and Soul
Breakfast with Audrey
Sydney Social
If you work with a shopping centre and would like The Powder Room to create a Perfume Master Class for you, please contact Samantha Taylor at info@thepowder-room.com


Posted byBeauty School DropoutatMarch 04, 20163 comments: Email ThisBlogThis!Share to TwitterShare to FacebookShare to PinterestLabels:Perfume Events,Perfume Master Classes Older PostsHomeSubscribe to:Posts (Atom)CategoryCosmetics(2)Fragrance(14)Perfume Books(1)Perfume City Guides(2)Perfume Events(3)Perfume Master Classes(6)Press(4)Prodcut Creation(2)Sensory Branding(3)Skin Care(4)Contact FormBlog Archive 2020(1) May(1)A Pivot Tale. How I went from oh sh*t, to a ligh... 2017(1) August(1) 2016(2) August(1) March(1) 2015(5) July(2) May(2) April(1) 2014(2) April(1) January(1) 2013(15) December(2) November(4) September(1) July(6) June(2)Follow usReport AbusePopular PostsRepreScent Fragrance Lab at Castle Towers Castle Towers is a shopping centre in the gorgeous hills area of North West Sydney. It is a lovely centre comprising of over 300 specialty ...Kerastase 50th Anniversary Kerastase Paris is one of the worlds leading hair care brands, and last year they celebrated their 50th Anniversary. They hosted a con...A Pivot Tale. How I went from 'oh sh*t', to a light bulb moment, to launching a luxury hand sanitiser brand within 3 weeks. If we have worked together, if you are familiar with my work or have attended my classes, you will know that fragrance and beauty i...ABOUT AUTHORPOPULAR POSTSRepreScent Fragrance Lab at Castle Towers Castle Towers is a shopping centre in the gorgeous hills area of North West Sydney. It is a lovely centre comprising of over 300 specialty ...Kerastase 50th Anniversary Kerastase Paris is one of the worlds leading hair care brands, and last year they celebrated their 50th Anniversary. They hosted a con...A Pivot Tale. How I went from 'oh sh*t', to a light bulb moment, to launching a luxury hand sanitiser brand within 3 weeks. If we have worked together, if you are familiar with my work or have attended my classes, you will know that fragrance and beauty i...Project Botanicals with Bombay Sapphire My parents have always been in the hospitality industry, my Mum works with hotels, and my Dad worked for a liquor company so they taug...Perfume Master Class with The Powder Room One of my favourite things about my business is the perfume master classes that I run around Australia, and soon New Zealand. Ma...Scents and the City. Samantha's Guide to Perfumeries in New York. In August last year I went to Mexico, New York and Los Angeles for a working holiday. I had the most amazing time discovering perfumerie...D'Marge Earlier in the year I met the lovely Luc Wiesman from DMarge, a style blog for stylish men. Even though I am not the target market, I ...Scents and the City. Samantha's Guide to London Perfumeries I lived in London from 2003-2007 and while I was there I was fortunate enough to work for some amazing brands that inspired me to immerse m...How to Shop for a New Fragrance Choosing a new fragrance can be a daunting affair. Before you run the gauntlet of sales assistants in your local department sto...bellabox Pout Pencils I consult for bellabox, Australia and Singapores leading beauty subscription as their Global Brand Director. I oversee the products th...

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