Elevate Your Content

Competitive Intelligence, Creative Inspiration
and Market Insight for digital branded content

Contalto is the next-gen branded content intelligence platform

We identify and analyse campaignsacross hundreds of websites and socialmedia to deliver unrivalled knowledge to brands, publishers and agencies.

New and exclusive...

Contalto covers paid social

Now you can...

Shine a light on 'dark posts'

to gauge levels of social amplification at the campaign, brand, publisher and sector level.

At a glance...

Covering paid social posts (ads)...

Often within 24hrs of going live

On Facebook + Instagram

With more networks to be added

View posts, follow links and analyse by post type

How it Works

Contalto is the secret behind the best minds in branded content

Lean on our tech + human ingenuity to gain a competitive edge

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*100% cookie-less and tag-free

Digital

BrandedContent

Tag &

Classify

Identify

& Track*

Benchmarks

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Content

Analytics

Insight

Extract Metadata

Contalto

Application

Key Fact

Contalto subscribers outperform their peers

Digital branded content KPIs are significantly stronger for Contalto subscribers.

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An analysis of growth rates in publisher-level data clearly shows how Contalto subscribers have rebounded much faster than their non-subscribing peers. Find out more here.

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Number of CAMPAIGNS

(yr-on-yr growth)

Contalto subscribers grew their campaign total 3X faster than

non-subscribers*

Number of EXCLUSIVE BRANDS

(yr-on-yr growth)

Contalto subscribers were 8 times more successful in securing exclusive brand partnerships*

*Base: constant publishers in news, business and finance genres; Period: Jan-Dec 2021 vs. 2020

Contalto at a glance

Every day we add newly published branded content campaigns to Contalto

so that content creators and strategists, buyers and sellers

can stayon top of the action.

Use Cases

Monitor your competitors with ease and receive

daily activity alerts

Competitive Intelligence

Creative Inspiration

Find inspiration for a brief

and stay on top of creative trends and formats

Market

Insight

Analyse strategies by

sector, brand or publisher

Features

From personalised alerts to AI-powered content discovery, Contalto has it covered.

Contalto is designed from the ground-up to keep you and your colleagues informed and to be your window of discovery on the most vibrant strand of content marketing.

Innovative
Content Analytics

A whole new level of content knowledge courtesy of our AI-based view of every campaign.

Know where content sits on the spectrum from informative to inspiring, from emotional to rational.

Understand exactly what the 'branded' in branded content means via our 10 branding diagnostics.

Custom
Feeds & Alerts

Cut through the daily content noise to view only the most relevant campaigns for you and your team.

Set up live content feeds displaying only

the campaigns that matter

Keep your team in-the-know via daily email alerts

of precisely filtered campaigns

Powerful Analysis
Tools & Dashboards

Unleash the power of Contalto to quantify the (till now) unquantifiable in digital branded content.

Market sizing

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Key content trends

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Industry rankings

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Competitive context

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Our Clients

Contalto is a trusted partner

to some of the biggest names in media and advertising

"The insights provided allow us to be better informed as a business as well as accurately measuring the FT's standing in the content space"

Enzo Diliberto

Global Insights Director

Financial Times

Resources

The latest from Contalto

Need to see your competitors' dark posts? With Contalto, now you can!

ESG + Digital Branded Content = a perfect match

Now EVERYONE can stay up-to-date with the latest digital branded content campaigns.

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