Punch – Strategy, Design, and Creative in Richmond, VA

Time 2022-09-18 00:58:07

Web Name: Punch – Strategy, Design, and Creative in Richmond, VA

WebSite: http://www.punchrva.com

ID:319228

Keywords:

Strategy,Design,Punch,and

Description:


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We are a graphic design agency that always makes an impact.

Let's talk: 804 340 5550 or email us.

Hi there!

Modernizing heritage

Established in 1845, Partagas is one of the most respected Cuban heritage brands. But in the 21st century, the brand’s historic clout didn’t register with younger consumers. General Cigar Co. engaged with Punch to audit the brand’s existing assets and develop a new brand identity system for their entire product line.

Branding & Packaging

Partagas

General contracting company VLED approached Punch with a challenge:

Capture the spirit of the firm in a new identity – name and all. The company had earned a reputation as a consultant in energy efficiency, helping building owners and operators cut their utility expenses, reduce their environmental impact, and create healthier spaces for occupants. After an extensive brand exploration, Punch landed on the name Bowerbird, inspired by a bird that builds highly intricate structures in an efficient way. A new logo, designed by Punch, fuses the visual of the bird with a bit of electricity.

Branding

Bowerbird

Building beyond the box

Class A commercial contractor M.L. Bell needed to separate themselves from the competition by proving their unique approach to building. They partnered with Punch to align their visual identity with their vision for the company.The new M.L. Bell identity communicates that they do more than build rectangular boxes. They partner with their clients to create structures of all shapes that are developed based on needs and goals. Along with the new identity, Punch developed the firm’s brand guide, website, signage, marketing materials, and a truck wrap.

Branding

M.L. Bell

Proof of smart design

Punch carried the M.L. Bell identity redesign through to their website, creating a clean, user-friendly site that shows their capabilities, industries served, and unique culture.View Site

Digital

M.L. Bell

All of the ingredients for success

For more than 35 years, restaurant holdings company the Sandhu Group has excelled as a business. They needed to create a brand that would match that status. They called on Punch. We worked with Sandhu Group’s stakeholders to define their brand and positioning. From there, a new identity and website were created to communicate their values and performance and gain additional partnership opportunities within their target markets.View Site

Digital

The Sandhu Group

Digital for a digital company

Digital tech firm Shockoe was growing quickly – but their website didn’t reflect their success. They partnered with Punch to create a site that showcased their capabilities and vision. Punch worked with their internal teams to overhaul their content and design. The result: a site that quickly, easily, and effectively communicates their service offerings and case studies. The redesign’s launch had an immediate impact on their conversion goal. The clean-slate build also allows their internal teams to manage existing and new content easily, aiding in their continued growth.View Site

Digital

Shockoe

Creating a program’s brand from the ground, up

Anthem is the nation’s second-largest insurance provider by membership, with 39.9 million Americans covered. It takes a village to reach those numbers, and that’s why Anthem relies on the performance of their trusted brokers. Punch worked with Anthem’s marketing department to develop ACE, a tiered rewards program that offers unique incentives to brokers who work to achieve Anthem’s strategic growth levels. Punch developed the ‘Reach Higher’ concept, along with a distinctive identity system and custom printed collateral to support the program’s rollout.

Branding & Collateral

Anthem

National awareness for an international sport

US Youth Futsal needed to elevate their brand, to improve awareness and resonate with futsal families across the nation. They teamed with Punch to refresh their identity across the board. In addition to the main logo redesign, our team worked to develop a suite of logos for US Youth Futsal’s extensive programs, including Academy, I.D., Coach’s Education, Referee Development, and International Teams. Punch also developed in-depth brand guidelines to support the client’s internal graphics and communications.

Branding

US Youth Futsal

New name, new design

Ames Russell crafted a standout product and a loyal local following – but the branding for his honey just wasn’t sticking. Punch worked closely with Ames to simplify the product’s name and redesign its packaging, maximizing brand recognition on the shelf. AR’s Hot Southern Honey has since introduced an expanded line of flavors, and can be found in brick-and-mortar stores coast to coast.

Packaging

AR's Honey

Building homegrown talent across all healthcare fields

The Virginia Health Workforce Development Authority (VHWDA) looked to Punch to help them with one of their most important tools for attracting, educating, and recruiting students: The Virginia Health Career Book. Punch worked with the VHWDA to update the book’s design, so it would more strongly engage students and attract them to a career in healthcare. With its diverse portraits, clean design and reader-friendly individual career pages, the book makes it easy for students to explore career descriptions, requirements, salaries, and other specifics.

Collateral

VHWDA

The power of storytelling

Red River Foods is one of the world’s leading suppliers of a wide variety of tree nuts, dried fruits, seeds, and specialty snacks. While the company has increased its product offerings over the last few years, their marketing materials were in need of a refresh. Red River Foods collaborated with Punch to bring many of their food offerings and culture to life, in product sheets and magazines that were both beautiful and educational. Through a mix of the farmer’s personal stories, product recipes, and product grading, the materials were quickly a hit with the company’s sales force and internal marketing team.

Collateral

Red River Foods

Renée Connell Account Manager Charlie Connell Principal Amy Hentman Production Manager Jeremy Biby Account Manager Heidi LaGreca Director of Operations Anna Eidelman Senior Designer Hannah Irelan Studio Designer Donna Taylor Office Manager Boris Churashev Creative Director Cassandra Wilder Senior Designer

The people behind Punch

Punch is a creative agency based in Richmond, Virginia. Since 1994, our creative and production specialists have used their talents and intelligence to serve national and local clients across a wide range of industries.Our team guides clients through today’s complex and changing marketing landscape by understanding what motivates people, what they take notice of, and what drives them to take action. Behind every beautiful design we create, there is deep, strategic thought.

About

The team

Through our integrated suite of services and roster of strategic partners, Punch is able to take on a wide array of projects. We help our clients make an impact no matter how daunting their challenges or ambitious their goals. The more complex, the better.

Download our capabilities sheet STRATEGY Market Research Focus Groups and Surveys Brand Planning and Positioning Marketing and Sales Plans Content Strategy and Information Architecture Media Planning and Buying Data Analytics (web, social, email) PRODUCTION Print Packaging Point-of-Sale Video Audio Web Development CREATIVE Brand and Identity Development Advertising Campaigns (print, online, outdoor, broadcast) Digital and Email Marketing Sales and Marketing Collateral Packaging and Point-of-Sale Design Alternative Media (apparel, signage, vehicle wraps, banners, etc.) Event Marketing and Creative Implementation Tradeshow Booths and Materials Illustration and Animation User Experience and Interface Design Copywriting and Content Creation INDUSTRIES SERVED Consumer Packaged Goods Arts and Entertainment Professional Services Non-Profits Construction Economic Development Education Food and Dining Health and Wellness Industry and Agriculture Legal and Financial Services Manufacturing Sports and Recreation

Services

Capabilities

117 S. 14th Street, Suite 220Richmond, VA 23219804 340 5550

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