Protecting Brands Online with AI & Machine Learning | YonderTime 2022-09-15 05:13:45
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INCREASE BRAND VALUE WITH
The internet has more power than ever to shift public opinion and consumer behavior. Yonder fills painful intelligence gaps to ensure brands are first to know when influence and information are spreading online.
Find Influential Communities Online
Yonder finds the most influential online communities driving conversations that shift markets. Brands get the context they need to personalize content, tap into new customer segments, and be part of the moments that shape culture in order to drive brand growth.See cultural intelligence
Detect Emerging Online Narratives
Yonder detects stories emerging online before any other tool in your tech stack. Brands have data to get ahead of narratives that can hurt brand value, the context to know whether (or not) to engage, and the time they need to align teams around a plan that mitigates risk.See risk intelligence
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Click below to grab 30 minutes with our team and get a report on the online communities or narratives that matter most to your brand.Talk to us×
Yonder maps social engagement patterns to discover communities online driving behavior-changing conversations. Brands can segment based on ideology, not demography, and know their allies from their adversaries online.Learn more
Be First To Know
Yonder provides early insight into emerging narratives and events before they go viral. Brands can tap into both fringe and mainstream channels to anticipate crises or to capitalize on opportunities to build brand value.Learn more
Know What’s Real
Yonder measures authenticity to determine when content online is spreading organically or if it’s being manipulated. Brands can make better triage decisions and reduce time and money spent chasing narratives online.Book a meeting×
Determine Risk vs Opportunity
Yonder delivers a simple snapshot of the risk/opportunity behind every emerging narrative. Brands can know whether there are landmines, or if there are opportunities to participate in conversations that shape culture.Talk to us×
Make Better Decisions, Faster
Keep your broader team informed and aligned with insights and reporting delivered straight to your inbox and built to be shared.Book a meeting×
REAL BRANDS. REAL RESULTS.Telco avoids brand damage caused by online harassment.
A leading telco brand was able to dissect the groups behind a narrative in order to back their decision NOT to engage in order to protect its spokesperson and brand reputation. Fast food restaurant makes $6.4M policy change.
The brand detected a risky narrative heading their way, and had time to align around the decision to approve of a multi-million dollar policy change to avoid reputation damage. Fashion retailer avoids getting called out in online petitions.
The retailer detected online activism targeting their industry and proactively changed corporate policy to avoid inclusion of the brand in petitions and negative press.
Start to Put Social View highlights from conversations spreading across social media, including who is influencing them and the risk for brands. Explore See insights on sustainability narratives to plan for how this highly litigated, scrutinized and vulnerable issue plays out across social media. Read
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