Blacksmith Applications by TELUS Consumer Goods | TPM for CPG

Web Name: Blacksmith Applications by TELUS Consumer Goods | TPM for CPG






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CPG Solutions for Revenue Management and Trade Spend

Check out the system hundreds of CPGs trust to optimize trade.

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Simple, Effective Solutions For Every Segment

Our expertise in the CPG foodservice and retail industries means we understand the unique challenges you face. Our trade management and optimization solutions are customized to your specific needs. Support a single segment or your entire business from one trade system:

Specialized Foodservice Features

Find out how our TPM solution simplifies everything – from contract entry to reporting and analytics.

Contract EntryContract ApprovalClaim ResolutionDeduction MatchingAnalytics

Foodservice Capabilities

Distinct Retail Functionality

Discover how to use TPM and TPO to manage the weekly flow of retail and optimize ROI.

Promotion CalendarsVolume PlanningDeduction ManagementMargin AnalyticsPost Event Analytics

Retail Capabilities

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Click through an insider view of Blacksmith retail TPM by taking a quick product tour.

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20,000+ Users From These Companies Choose Blacksmith To Improve Promotional Performance

Hear From Our Customers

Make Better Decisions Based On Real Data

Back in 2000, we started with one goal: find a better way to manage and analyze promotions. Since then, we’ve built a comprehensive trade promotion software and services solution that includes trade promotion management (TPM), trade promotion optimization (TPO), and trade promotion services.

Our platform organizes your data, so you can improve trade spend management.

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Trade Promotion Management

Our TPM platform handles your trade programs, brokerage commissions, budgeting, planning, settlements engine, deductions management, accruals, reporting and analytics, redistribution volume management, and marketing expenses.

TPM System Details

Trade Promotion Optimization

Our TPO platform guides your optimization, baselines, promotional event analysis, planning and reporting management, trade programs, reporting and analytics, budgeting, and planning.

TPO System Details

Sales Enablement

Our industry database maps relationships among customers, products, and sales teams to populate a sales enablement solution comprised of fully-loaded CRM, GTM capabilities, and sales insight analyzer tools.

Sales Enablement Details

Efficiency Through Automation

“We have been using Blacksmith for several of our divisions for more than 10 years. We wanted an expert that could lead us to the right decisions and the right ways of doing business. Blacksmith took us to that level.”

Tamie Griffith Manager of Trade Finance at Rich Products

We Help Companies Spend Money Better

With thousands of variables and spreadsheets full of data, complexity is a staple of trade spend management. We’re here to change that. You have straightforward goals and your trade promotion management solution needs to help you meet them.

With our scalable TPM and TPO solutions, you get:


Simplified UX reduces the number of clicks and steps users must take to get results. Manage contracts, validate claims and deductions, and integrate seamlessly with current systems.


Access quantifiable real-time analytics that tell you which promotions work and which don’t. Save time, money, and resources while increasing overall efficiency and ROI.


Integrate historical data, gain visibility into current promotions, and gather actionable intelligence to perform post-event analysis and inform future decisions.

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A Smarter Way To Manage Trade Promotions

Our best-in-class trade promotion management (TPM) solution integrates seamlessly with other systems and helps you simplify trade promotion management.

Learn More About TPM

Manage Promotions

Compile and organize every product, customer, and promotion into a single accessible interface that improves workflows and reduces complexity.

Validate Claims

Easily validate claims and deductions. Build a system of trust between you and your customers. Track budgets and monitor processes to accelerate approvals.

Analyze Reports

Access real-time reports to identify which deals are working. Use your dashboard to establish baselines and gather actionable intelligence.

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Optimize Trade Promotions With Blacksmith TPO

Every decision has a measurable impact. Build an end-to-end solution by coupling capabilities. Trade promotion optimization (TPO), a tool built to determine the most profitable retail and grocery promotions based on historical and aggregate data, delivers:

Accurate post-event analyticsBetter trade promotion spend recommendationsStrategic promo performance dashboards

Learn More About TPO

Trade Promotion Services For Your Trade Promotion Software

Our customer success team is comprised of CPG foodservice and retail industry veterans. We speak your language, understand your challenges, and provide responsive, relevant support during implementation and beyond.

In-house implementation and support teamsClaims processing supportData analysis, insights-mining, and ongoing consultation

Work with a partner that knows your business.

Learn About Our Trade Promotion Services

Find Out Why These Brands Choose Us

Businesses of every size partner with us. CPG manufacturers trust Blacksmith to deliver a return on their investment.

Hear From Our Customers

Improved Efficiency

Tyson Foods, a multinational brand with over $42 billion in annual sales, uses Blacksmith TPM to improve efficiency and invest in strategic trade planning.

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Enhanced Tactics

Consumer favorite superfood-filled organic brand Purely Elizabeth implemented Blacksmith TPM and TPO to support their investments in trade.

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+16% Promotional ROI

Farmer-owned and well-known juice and jelly producer Welch’s uses Blacksmith TPO to manage and optimize trade promotions.

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The CPG Industry Is What We Know Best

We hear from customers that our expertise in the CPG industry sets us apart. Blacksmith SaaS solutions are founded on well over 100 years of combined experience at companies like KraftHeinz, McCain, Pactiv, Conagra, and many, many more.

You deserve a trade spend solutions partner that:

Speaks your language and understands your businessGenuinely listens and offers responsive solutionsStreamlines decision-making and improves efficienciesTakes your project from inception to implementation

Meet The Blacksmith Team

Smoke Jumpers: Our Trade Promotions And Tech Conference

Part of what makes our trade promotion solutions best-in-class is our deep commitment to trade best practices and technology innovation.

Our annual Smoke Jumpers conference took place online April 13 – 15, 2021 and attracted more than 325 CPG professionals.

Find out more about Smoke Jumpers 2021, the community, and our flagship trade trends magazine by the same name.

Be a Smoke Jumper

Talk Shop And Follow The Latest From The CPG Industry

Building connections and strengthening the industry is part of our mission. Check out our industry analyses, news, and resources for trade spend management professionals. View All Resources



Read up on the latest CPG industry trade strategies and sales planning best practices. Share in a community of learning by exploring the latest trends.


Product Videos

Make the most of your product research experience and learn about our applications in just a few minutes with web demo videos.



From glossaries to guidebooks, our resource library provides a wealth of resources for both CPG industry veterans and newcomers.

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Click through an insider view of Blacksmith TPO by taking a quick product tour.

Take The Tour

It’s Simple. Spend Smarter With Blacksmith.

There’s a better way to manage and optimize trade promotions. Our trade promotion software is the only solution built with industry expertise and analysis at every step.

See for yourself what Blacksmith TPM and TPO can do for you.

Request A Demo Today

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One Union Street
Lawrence, MA 01840

(888) 915-6357

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