Media in Canada

Time 2021-11-24 18:04:39

Web Name: Media in Canada

WebSite: http://www.mediaincanada.com

ID:248487

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keywords:Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene
description:Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene
Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene Rogers tells CRTC Shaw deal is necessary to compete with global streamers

The company also said the acquisition will help build CityTV in Western news markets and invest in more coverage of Indigenous communities.

By StephanieMarcus November 23, 2021 Canada could lag behind in travel industrys adspend recovery

A new report from Zenith shows pre-pandemic spending will be reached by 2023, but it wont be spread evenly across markets.

By JoshKolm November 22, 2021 Environics Analytics aims to modernize with new data lab

The analytics company wants to future-proof its offering and add speed that will let it get into attribution and measurement.

By StephanieMarcus November 22, 2021 Manulife gives global media and creative duties to Dentsu

A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.

By ChristopherLombardo November 18, 2021 Joe Natale out as Rogers CEO

Tony Staffieri takes over leadership ahead of a CRTC hearing regarding the Shaw takeover.

By JoshKolm November 17, 2021 GroupM Canada picks Kevin Johnson as new CEO

The former Mediacom CEO takes over leadership of WPPs media group from Stuart Garvie, while Urania Agas takes over his former duties.

By PattiSummerfield November 17, 2021 2021 Media Innovation Awards shortlist revealed

This years MIAs winners will be revealed during a virtual show on December 4.

By Staff November 17, 2021

Let the cookie crumble

Get ahead of the competition by going cookieless today

Guest 1 week ago Sponsored Corus hires first head of environment and sustainability

Sheila Ritson-Bennett will work across lines of business to advance to companys ESG strategy.

By Josh Kolm 14 hours ago Loblaw brings the PC Insiders Report back to print

The largest program the company has run behind its magazine capitalizes on both cross-platform consumption and a desire for normalcy.

By Christopher Lombardo 15 hours ago Peloton takes the top in Toronto: Media Monitors

Meanwhile, a host of new brands upped their buys in Montreal.

By Josh Kolm 15 hours ago Lush Cosmetics is leaving social media in the name of mental health

The cosmetics company is deactivating its Instagram, Facebook, TikTok and Snapchat accounts.

By Stephanie Marcus 2 days ago People Moves: Bell makes another round of layoffs

Plus, Lynn Chambers joins Twenty-Two Media and Pratico Media adds to its strategy team.

By Josh Kolm 5 days ago Michael Hill Jeweller turns to TV to drive new brand-driven strategy

The local buy for companys holiday campaign is meant to provide mass reach for a more emotive, less transactional approach.

By Stephanie Marcus 5 days ago Canadian Tire expands its work with Corus for the holidays

On top of activations on Hallmark, Food Network and W, the retailer is also increasing its presence on Spotify to tap interest in seasonal music.

By Christopher Lombardo 5 days ago Coty first beauty company to use new Pinterest ad option

Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.

By Patti Summerfield 5 days ago ICYMI: Quebecor taps Optable for privacy-safe ad options

Plus, Ideon to rep ad sales for Tribute Entertainment and The Toronto Star gets a redesign.

By Josh Kolm 6 days ago Why agencies shouldnt sweat Metas ad targeting changes

Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.

By Patti Summerfield 6 days ago Horizon to open up shop in Edmonton

The agency heads west in response to a new client win, but also what it sees as a blank canvas opportunity for growth.

By Patti Summerfield 6 days ago The Good Doctor stays on top: Numeris

CTVs medical drama managed to hold on to its spot, despite Globals top shows continuing to perform well.

By Josh Kolm 7 days ago Sleep Country and Well.ca partner on content push

The two retailers are teaming up to show why healthy sleep is important to an overall wellness journey.

By Patti Summerfield 1 week ago UM Canada continues to shoot up RECMAs global rankings

The agencys score on qualitative rankings puts it among the fastest-improving in top markets.

By Josh Kolm 1 week ago Snap rolls out single-source, multi-format buying

The tool allows brands to include all video formats in a single ad set, optimized for performance and budget.

By Patti Summerfield 1 week ago 12345Next » Careers Popular GroupM Canada picks Kevin Johnson as new CEO People Moves: Bell makes another round of layoffs Loblaw brings the PC Insiders Report back to print Lush Cosmetics is leaving social media in the name of mental health Horizon to open up shop in Edmonton Twitter Tweets by MediaInCanada Tweets about mediaincanada Follow @MediaInCanada

Screening Room Virtual Roundtable: Fashion retailers emerge from hibernation Virtual Roundtable: Auto brands in the drivers seat Spotted! Cadbury phone home Spotted! SpongeTowels cleans up Montreal after Moving Day About Media In Canada From connection plan innovation and new ad opportunities to research and ratings, Media in Canada covers the gamut of media biz news. Follow us on Facebook Follow us on Twitter Company AboutContact UsSubmit News TipsAdvertisingPrivacy PolicyTerms of Use Site EventsCareersScreening RoomSubscribe Features Categories DigitalExperientialInteractiveMobileOut Of HomePrintRadioResearchSocialTelevision Copyright 2004-2021 Brunico Communications Ltd. All Rights Reserved. We understand your decision to use an ad blocker, however Media In Canada journalism takes time and funding... Subscriptions and advertising are both necessary to fund the journalism we bring to you.

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