Laura Davidson Travel and Lifestyle Public Relations

Time 2020-11-23 18:03:50

Web Name: Laura Davidson Travel and Lifestyle Public Relations

WebSite: http://ldpr.com

ID:125115

Keywords:

Travel,Davidson,Laura,

Description:

HomeWho We AreWhat We DoWhat We DoPost COVID Travel Recovery ProgramsSocial MediaClientsOur WorkCase StudiesRecent ResultsBlogCareersContactLaura Davidson Public RelationsNY  |  CHI  |  LA  |  SF Dedication. Innovation. Collaboration.LDPR is a dynamic and innovative travel and lifestyle PR agency headquartered in NYC with staff in California and Chicago. The firm has been at the forefront of integrated initiatives for destinations, international hotel companies, independent resorts, luxury tour operators and lifestyle products. We balance creativity with strategic thinking and hold ourselves accountable with KPIs to ensure we are tracking for success to support our clients business goals. We have an in-house social media team that utilizes their network of influencers to avoid the cookie cutter approach and to instead shift the narrative to a tailored campaign. LDPR’s unique culture is defined by our collaborative approach - we create highly curated and individualized programs for clients we consider family, and who continue to partner with us for our proactive and personalized strategies, and pure and heartfelt passion for this industry.TravelLifestyleIntegrated Solutions,Outstanding ServiceToday s PR landscape requires integrated services with a comprehensive strategy - from media relations to strategic partnerships; from influencer marketing to sponsored content. And just as important as the strategy is the team driving the outcomes. At LDPR we pride ourselves on having the best staff in the business and the resources necessary to take your program to the next level.  We exceed expectations every time and we’re proud of it!Client Testimonials“LDPR has been a trusted partner of ours for over five years, becoming a true extension of our marketing team. Their passion, energy and industry relationships have proved invaluable to us over the years. LDPR’s focus on driving to KPI metrics have enabled us to quantify our success bringing insight and clarity to our strategic planning. We would highly recommend them to any brand looking to significantly grow brand awareness and drive sales through public relations and social media.” Yvonne Williamson,Global Marketing ManagerBriggs RileyBriggs RileyThe bottom line is LDPR is responsive, proactive, competitive, strategic and most importantly, they are nice genuine people. We wouldn t trade LDPR for any other PR firm in the world!Larry Lipson,OwnerThe Resort at Paws Up, MontanaThe Resort at Paws Up, MontanaEvery time they deliver we raise the bar, and every time we raise the bar they manage to deliver. I cannot recommend them highly enough to any luxury hotel looking for world-class public relations representation.Daniel Hostettler,President and Group Managing DirectorOcean House, Rhode IslandOcean House, Rhode IslandClient TestimonialsAMANThe speed, enthusiasm, creativity and attention to detail that LDPR puts into everything they do is evidenced in the amount and quality of press coverage generated for our Aman properties. Their network of contacts is vast and they have a very positive and reliable reputation within the industry. They are very much an extension of my in-house team and a joy to work with.Anna NashHead of Global Public RelationsThe Resort at Paws Up, MontanaThe bottom line is LDPR is responsive, proactive, competitive, strategic and most importantly, they are nice genuine people. We wouldn t trade LDPR for any other PR firm in the world!Larry LipsonOwnerOcean House, Rhode IslandEvery time they deliver we raise the bar, and every time we raise the bar they manage to deliver. I cannot recommend them highly enough to any luxury hotel looking for world-class public relations representation.Daniel HostettlerPresident and Group Managing DirectorBriggs Riley“LDPR has been a trusted partner of ours for over five years, becoming a true extension of our marketing team. Their passion, energy and industry relationships have proved invaluable to us over the years. LDPR’s focus on driving to KPI metrics have enabled us to quantify our success bringing insight and clarity to our strategic planning. We would highly recommend them to any brand looking to significantly grow brand awareness and drive sales through public relations and social media.” Yvonne WilliamsonGlobal Marketing ManagerTaj PalacesAbercrombie KentMarriott MarquisOcean HouseBriggs RileyDriving Business to Paws Up in the WinterWhile Montana is popular in the summer, the Resort at Paws Up was struggling to attract guests in the winter. Tasked with promoting winter experiences outside of the holiday travel window, LDPR set out to identify winter resort elements aside from holiday offerings that entice visitors out. This ranged from adventure activities that set this resort apart from classic ski resorts, to being a “winter wonderland’ wedding venue, cozy honeymoon getaway offerings and beyond.RESULTS:- SECURED MORE THAN 20 PLACEMENTS ACROSS PRINT AND DIGITAL OUTLETS ON WINTER ADVENTURES AT PAWS UP- 165 MILLION+ AUDIENCE IMPRESSIONS ACROSS PRINT AND DIGITAL OUTLETS- PROVIDED A RETURN ON INVESTMENT OF MORE THAN50:1- HELPED INCREASE WINTER BUSINESS BY OVER 20% The Marriott Marquis DC OpeningMarriott was preparing to open the Marriott Marquis in DC, one of the country’s most crowded hotel marketplaces. It was Marriott’s 4,000th hotel, the largest property in the city, and expectations were running high. While the hotel was still a hard-hat construction zone, LDPR flexed its creative storytelling muscle, via artfully customized pitches, hitting all media categories including local DC media, national print and broadcast, and social media. RESULTS:- 300+ NATIONAL PLACEMENTS IN OUTLETS SUCH AS THE NEW YORK TIMES, AFAR, PARENTS, THE WALL STREET JOURNAL, USA TODAY- FEATURES IN LOCAL OUTLETS SUCH AS THE WASHINGTONIAN, THE WASHINGTON POST, THE WASHINGTON TIMES, MODERN LUXURY DC, CAPITOL FILE- ON-SITE INTERVIEWS AND SEGMENTS GARNERED TV COVERAGE ON NBC4, FOX 5 AND CBS- PR PROGRAM EARNED PRESTIGIOUS PLATINUM AWARD FROM HSMAI- ROOM NIGHT TOTALS FROM OPENING THROUGH 2014 EXCEEDED SALES TEAM’S GOALSOcean House s Fondue Express GondolaWithin a month of its creation, LDPR was tasked to build social media and consumer buzz for the opening of Ocean House’s Fondue Express, a new Veuve Clicquot-inspired gondola pop-up restaurant that debuted in December 2018. LDPR coordinated a VIP preview with notable regional influencers and secured feature coverage in top media outlets, driving bookings and a sell-out status for the experience.RESULTS:- HOSTED 6 TOP-TIER INFLUENCERS GARNERING 8.4+ MILLION IMPRESSIONS IN INSTAGRAM EXPOSURE- SOCIAL COVERAGE ON VEUVE CLICQUOT’S INSTAGRAM CHANNELS, REACHING AN AUDIENCE OF MORE THAN 472K FOLLOWERS- SOLD OUT WEEKEND AVAILABILITY FOLLOWING DEBUT- EDITORIAL FEATURES ON TRAVEL + LEISURE, FOOD WINE, FORBES, ELITE DAILY AND MORE GENERATING OVER 61 MILLION MEDIA IMPRESSIONS IN TWO MONTHSBriggs Riley s #MyPursuitCase CampaignBriggs Riley is an innovative, high-end luggage brand that wanted to appeal to the next gen traveler. Lacking creative assets and original content to break through the noise of the landscape, LDPR established a compelling content strategy and influencer marketing campaign (#MyPursuitCase) to engage a global audience, tap into priority markets, define a social voice and aesthetic and create unique, interesting content true to the original Briggs Riley brand that would be relevant for the modern business traveler.RESULTS:- PARTNERED WITH 15+ INFLUENCERS, INCLUDING PHOTOGRAPHER JAMES RELF DYER, TRAVEL BLOGGERS COMPASS + TWINE, AND CHEF BROOKE WILLIAMSON- INCREASED B R AUDIENCE ACROSS INSTAGRAM, FACEBOOK AND TWITTER BY NEARLY 25,000 FANS (150%+ INCREASE)- TAPPED INTO NEW AUDIENCES TO GENERATE AWARENESS FOR THE BRAND (THROUGH THESE INFLUENCER PARTNERSHIPS, WE WERE ABLE TO TAP INTO THE CULINARY AND TRAVEL SPACE MORE WITH LIFESTYLE IMAGES THAT APPEALED MORE TO NEW AUDIENCES THAN PRODUCT FOCUSED IMAGES)- SECURED LIFESTYLE ASSETS THAT WERE REPURPOSED ON THE BRAND’S SOCIAL MEDIA CHANNELS, WEBSITE AND TRADE SHOW PROGRAMMING- AS A RESULT OF THE CAMPAIGN, BRIGGS RILEY REACHED AN AUDIENCE OF MORE THAN 2.5 MILLION PEOPLE, DRIVING MORE EYES TO THE BRANDNo items found.Social on Tap: COVID-19 - How to CommunicateRead MoreLATEST FROM THE BLOG:Social on Tap: COVID-19 - How to CommunicateJuly 16, 2020LDPR Takes Platinum at the 63rd Annual HSMAI Adrian AwardsJanuary 22, 2020Social on Tap: January 2020 - Hindsight is 2020January 13, 2020Are you ready for a more rewarding partnership?While many PR firms are mere vendors, LDPR is your strategic advisor. We will work with you to create a specialized, integrated approach to your PR needs. There’s a reason our clients stay with us year after year. If you re ready to take your PR game to the next level, reach out to us.Let s ChatLDPR has secured 150+ industry awards accolades“Most Powerful Travel Hospitality PR Firms of 2018”“Best Travel PR Companies”“America s Best PRAgencies 2021”Lifetime Achievement Award for Founder Laura DavidsonBest in ShowHomeWho We AreWhat We DoClientsOur WorkBlogCareersContactLaura Davidson Public Relations72 Madison Avenue, 8th FloorNew York, NY 10016(212) 696-0660info@ldpr.comSubscribe to our Social On Tap NewsletterThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Copyright 2019, Laura Davidson Public Relations | Privacy Policy

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