Luum Awards - Social, Environmental and Animal Care Communications AwardsTime 2022-09-26 17:57:14
Geneva, Switzerland - November 4, 2022
Agency Registration and Open Entries: From May 18
Final entry deadline: October 3
Awards Ceremony: November 4
In the search for the best, we propose a unique format that conveys the competitive but just essence of the festival:Only Gold: Luum only awards Gold medals, there are no second or third place awards. That is to say that the festival only awards medals to the best of the best.Free Registration: You can upload up to 4 entries free of charge and only winners pay award rights (USD650).Equality: There are no jury presidents, no academic hierarchies. All the judges are top-tier and their evaluations are made at different times during the judging period.Democratic: All participants, regardless of size, brand or nationality, are given the same amount of opportunities to upload their entries at no cost: 4.Fairness: Luum meets gender quotas: 50% of the judges are men and 50% of the judges are women.Diversity: The judges panel is composed primarily of talented global advertising and marketing professionals from well-known associations and communities, however, governmental and non-governmental entities may also participate.Luum Awards is the only festival in the world to reward messages of social, environmental and animal rights awareness.
We are the first global festival dedicated to creativity, exclusively rewarding messages that seek to awaken a social, civic or environmental consciousness so as to make the world a better place. In order to achieve this goal, we have secured the support of a top-tier academic team, made up of judges from the leading creative agencies from 5 continents as well as top-tier NGO directives.
This is the best opportunity to prove that we are agents of change and that we are much more than just great ideas for companies and advertisers.
Lu´um means “world” or “fertile land” in the Mayan language. This beautiful millennial culture, full of respect and love for the land and its communities, was one of our sources of inspiration for the festival’s image; because, like the Mayans, we also seek fertile ground, to sow positive seeds on a planet that desperately needs them
:Meet the Jury
Check out our list of some of the 80 confirmed judges that will select the winners of the 234 possible gold medals that will be awarded during the Golden Edition launch:
KOFI ANNAN FOUNDATION
Global Executive Creative Director
Multimedia Communication and Advocacy Manager
Jean Paul Brunier
Global Client Leader
Juan Ignacio Jimenez
BRANDY CREATIVITY & TECHNOLOGY
Executive Creative Director
Executive Creative Director
Head of Internal Communications, Diversity & Inclusion, ANJ
THE KRAFT HEINZ COMPANY
:Latest PostsNext week the Luum Awards organization will announce the winning agencies of this year’s competition, which sought to reward... Fue un éxito el nacimiento de Luum Awards, el festival publicitario que se propuso premiar exclusivamente a los mejores trabajos... The first edition of the Luum Awards, the first advertising festival to exclusively reward the best creative works with...
Aimee Nsimire Manimani
Communication and Public Relations Expert
ILO / UN International Labour Organization
With over 13 years’ experience working with United Nations agencies and NGOs at local and international level, Aimee strongly believes in positive change that communication can enable in communities, countries and regions in the world.
Her experience involves supporting health programmes in communities in the DR Congo, helping families to adopt healthy habits such as nutritious meals, access to education for children and young adults.
Press and Communications Director
Graduate of the University of Buenos Aires (UBA) with a degree in Communications with a focus on journalism; Technical Specialization in Journalism from the Taller Escuela Agencia (TEA) and Specialization in Digital Journalism from the Inter-American Open University (UAI). She has worked as a journalist with different media outlets and as an editor, producer and columnist for different radio, TV and online media outlets. She has also given several courses and presentations.
Caribbean and Central America Environmental Director
Colombian Environmental Engineer & MSc in Environmental Evaluation and Management, responsible for keeping track of a company's environmental impact. She has more than eleven years suggesting ways to harmonize industrial activities with nature, including efforts such as minimizing pollution and adverse effects of production on the environment.
Her most recent line of work is based on the Carbon footprint reduction while preserving productivity, the efficient use of water resources, the protection of strategic places for biodiversity and the promotion of sustainable construction and circular economy.
Juan Luis Isaza
President and VP Strategy and Innovation Latin America
Vice President of strategic planning and social media at DDB Latina, the division of DDB that reunites all the latin markets (Latin America, Spain, and the Hispanic market in the US). He previously worked as Vice President of Strategic Planning in DDB Colombia and DDB Mexico. He leads the Social Media Lab, a unit created in 2011 with the purpose to understand and get insight of the consumers by using Social Media platforms.
Since 2008, he has been part of the Planning Futures Group, a global committee that includes the most recognized planners of the DDB Network. He is one of the authors of the spanish version of: “Hacker, Maker, Teacher, Thief: The Future of Advertising” published by Creative Social, on December 2014.
CEO and Co-Founder
During her 10 years in management, the agency has positioned itself as one of the most creative independent at the Chilean market in various international rankings with multiple awards whether in Chile and abroad. She was the first Latin American in received the 2018 Women in Marketing (WiM)’s award from UK for “Best Leader in Marketing – Agency Side”; selected as one of 40 Over Forty 2020 list and this year won the MKTG BEST Chile 2020 as best agency CEO.
She has been jury at Effie Latam, AME Awards (twice), Gerety Awards, Creativepool, Women In Marketing (twice), Next Creative Leaders at The One Club and recently Webby Awards, and also co-host the podcast Taking The Lead.
He is one of the leading Bolivian Creative Directors. His work towards placing the country on the advertising map is at the heart of his campaigns and has seen him awarded many times.
He started his advertising career at BBDO Perú, working later for agencies as McCann Perú, Pragma D´Arcy Perú, moving later to McCann Bolivia as General Creative Director making it the Agency of The Year from 2003 to 2008 when he finally started his own business, an innovation company he leads as Creative Chairman & Founder, awarded Agency of the Year since 2010 till now.
Social Media and Content Coordinator
Degree in Audiovisual Communication from the National University of San Martin, with extensive experience in the development of creative and institutional content and over 10 years experience in Digital Media.
In addition, she has a Diploma bachelor's degree in Human Resources, (National University of San Martin), Something that allowed her the chance to get a different vision of communications which focuses more on a humanitarian and sustainable perspective.
Regional Creative Director
Santiago is the creative leader in all LATAM for Mercedes-Benz and he’s been working in global creative projects for the luxury cars brand. He’s not only been in creative festivals as a participant but also as a renowned jury in several festivals such as El Sol Festival (Spain), New York Festivals (USA), Lisbon International Advertising Festival (Portugal) and others. He has worked with brands including Mercedes-Benz, AB Inbev, DIRECTV, Coca-Cola, Vodafone Europe and more. He has met great people in some of the biggest agencies like Leo Burnett, Saatchi & Saatchi, Publicis Emil, Ogilvy, McCann, Proximity BBDO and Grey London. He has a dachshund called Pincho who he claims is the source to do better work every day.
Scientific Project Manager
CORPORATION CENTER OF EXCELLENCE IN MARINE SCIENCES
Project’s coordinator of excellence in social development and biodiversity of the Colombian-German ColombiaConnect program. Biologist at the Pontifical Javeriana University, M.Sc. in sustainable management of aquatic resources and Ph.D. in aquatic sciences at the University of Jyväskylä (Finland). Her research work focuses on the design and implementation of different methodologies for the biomonitoring and bioevaluation of ecosystems in order to determine their state of degradation after the impacts of human activities.
Alfonso is an international creative with a mixed bag of experience collected across the globe. He worked, among others, in Del Campo Saatchi & Saatchi in Madrid, MullenLowe MENA in Dubai, or hasan&partners in Helsinki. Currently, he’s Creative Lead at Wunderman Thompson Finland.Over the years his work was featured in leading trade press and awarded at Cannes, Epica, Eurobest, Dubai Lynx, The Loeries, Caples, etc.
New Thinking Officer
Born and raised in San Francisco, California, Olivia moved to Europe after college and began working in marketing at the strategic consulting firm Cluster Consulting. Olivia handled the fast growing firms’ advertising, events and branding, and quickly gained more responsibilities until she became the director of branding for Europe and Latin America. At the age of 27, together with her two business partners, she founded APPLE TREE where, as the Chief Creative Officer, she oversees the creative output from the agency’s 5 offices for clients like Audi, BMW, FC Barcelona, Lavazza, LEGO, Nike, Novartis, Visa, and many others. The agency has received numerous international awards for creativity and has been voted the “Best agency to work for” in Spain since 2017. Olivia has sat on the juries of several creative festivals as well as the board for the San Francisco - Barcelona Sister City fund, and Spain’s Club de Creativos. She guest lectures, whenever possible, for the EU Business school, Esade, etc.
Chief Creative Officer
He’s the former General Creative Director of 4am Saatchi & Saatchi, and also of Interaction. Under his creative lead, Interaction became the second most effective independent agency of the world according to Effie Index, and also was named the 2nd most creative agency of the world at WINA 2019. He has been a jury in some of the most important festivals of the industry such as: New York Festivals, Ojo de Iberoamerica, WINA, Ad Stars, Echo Awards and Festival Antigua. He won the local Young Lions competition in the Cyber Category back in 2014, and represented Costa Rica at the Young Lions International competition at Cannes, France.
CEO & Founder
Oscar is a consultant and entrepreneur 100% focused on HealthCare (Patient Engagement Strategies and Innovation Solutions in Pharma Marketing). With a profile of more than 20 years of experience in the digital environment focused on: innovative vision, Rich Data, creative thinking, business development and StartUps mentoring. He is enthusiastic, athletic, positive, happily married and the father of 3 children.
Senior Art Director
He had the privilege of knowing the manual craft techniques of the late 80's, being of great importance for the development of a refined technique and knowledge of the purposes of art direction. Since then, he has worked at numerous agencies, large, medium and small, managing to develop work within large multinational corporations and structural development of smaller agencies, contributing to the implementation of the advertising culture. In his career, he won a series of awards such as One Show, NYF, Eurobest, Epica Awards, Lusos, Communication Arts, FePI, ACT Responsibile. He also has several publications in the Archive magazine and was number 1 at the ranking of Bestadsontv during 2011, among the top worldwide art directors. He has extensive experience as a judge in several categories at international advertising festivals: NYF, Lusos, BestAds, Global Awards, Golden Awards, WINA, FePI, Lisbon and AdForum.
Juan Felipe Jaimes
With an experience over 15 years in the advertising industry, he has worked for the biggest advertising agencies in Colombia, including Ogilvy, Leo Burnett, Saatchi & Saatchi, Publicis and currently DDB Colombia. During his career he has worked for international and local brands, such as Coca-Cola, Renault, AB InBev, McDonald’s, and many more. He loves art direction in every single way, and the power it has to move and connect people.
Chief Creative Officer
Kohei Kawasaki is the Executive Officer and Chief Creative Officer of LIFULL, leading their award-winning creative team and is responsible for all brand strategy, design and marketing communications for the entire group. Since joining LIFULL in 2017, Kohei has led the successful launches of LIFULL corporate identity and brand film. He has also launched Earth Cuisine, a project to provide dishes that help realize a sustainable society, and have developed products that eat wood, bamboo, and cacao waste. Prior to LIFULL, Kohei served as the Senior Creative Director of J. Walter Thompson Japan. Earlier in his career, he worked as a Creative Director at Leo Burnett Tokyo and started his career as a Designer and Art Director at IMG SRC Tokyo. He has won for almost every industry award, including the Cannes Lions, D&AD, ADC, One Show, Clios, The Webby Awards, ADFEST, Spikes Asia and the Japan Media Arts Festival.
Juan José Ayerza
Starting as a volunteer, with over 13 years’ experience working in the social sector at TECHO NGO, both local and international positions. In TECHO we create encounters between different people, volunteers and residents, and these encounters change their everyday realities. I strongly believe that every person and every community has the abilities to overcome poverty and discover their own power of change. My experience involves creating, developing and supporting integral social programs in vulnerable communities going through poverty situations. These programs such as housing, access to education and job opportunities, health solutions, among others, showed me that each community has capacities and real possibilities to overcome inequality and create impact if they work as a team and believe in change.
General Creative Director
BRANDY CREATIVITY & TECHNOLOGY
Alan is one of the most awarded Bolivian Creatives in the history of his country. He has over 12-years of experience working in different Latin American markets - including Bolivia, Argentina, Peru, and Costa Rica- in agencies such as JWT, DDB, MCCANN, Wunderman Thompson. He is currently the General Creative Director of Brandy & Technology in Costa Rica. Throughout his career, he has received awards at the most important festivals - Cannes Lions, D&AD, ONE SHOW, LIA, El sol, New York Festival, Tambuli Awards, Ads Star, El Ojo de Iberoamérica, Effie Latinoamérica, Effie Costa Rica, Effie Perú, Open TV Awards, FIP, among others. Alan has also participated as a judge in different festivals, such as New York Festival, FEPI, TOTEM Awards, Wina, FIAP, Ads Star. Among others. The main accounts he worked for included - Movistar, Red Bull, Reebok, McDonalds, Toyota, Coca-Cola, Sodimac, Nestlé, Scotiabank, and different foundations, government organizations, and NGOs.
KOFI ANNAN FOUNDATION
Genna is the Communications Manager for the Kofi Annan Foundation, where she leads internal and external communications across the Foundation's work areas and protects and promotes Kofi Annan's legacy. The Kofi Annan Foundation is an independent, not-for-profit organisation that works to promote better global governance and strengthen the capacities of people and countries to achieve a fairer, more peaceful world. She has over 15 years in the private and non-profit sectors, both client and agency side, specialising in digital communications. She holds a bachelor's degree in Social Sciences from Durham University. A mother of two, Genna is passionate about creativity and storytelling, especially when linked to human rights, social and environmental causes. She also loves to perform in amateur theatre in her spare time.
Montse Ramírez Ollé
Head of Campaigns and Projects Communication
With a degree in Advertising and Public Relations from the Universitat Ramón Llull (URL) in Barcelona, she has 5 years of experience in large international advertising agencies in Barcelona, Madrid and Bogotá, where she worked as a Strategic Planner. In addition, she has always believed in our social responsibility as individuals to build a better citizenship, so she decided to take a Master's degree in International Cooperation from the University Rey Juan Carlos (URJC). Thanks to this, she worked for more than two years at the Spanish Agency for International Cooperation and Development (AECID) and, for more than three years, she has been working in communication for the achievement of the rights of LGTBI people in Spain in the Spanish Federation of Lesbians, Gays, Trans and Bisexuals (FELGTB).
Chief Creative Officer Germany & Global Creative Chair for Health
Manuel Frank has been leading Edelman’s creative business across Germany since 2014. He leads a team of 50+ creatives, web developers, project managers, film producers and paid, search and social media specialists. He started out as a Copywriter in Munich more than 15 years ago and has worked for agencies in Munich, Hamburg and Berlin, including the hot shop Wildschuetz and DDB Hamburg and Berlin. For his work, he has received many national and international awards including ADC Awards, SABRE Awards, DMMA Online Star, Kontakter Campaign of the Year Award and a much sought after EFFIE Award.
Vice President (Asia Pacific) Data Sciences
A post graduate in Economics, from the top ranking University of Warwick (United Kingdom), with a passion for Consumer Behaviour Understanding, Abhinay has been an instrumental force in driving the vision of the Data Sciences division of Dentsu as one of its founding employees in South Asia. In his 5 years in the industry, he has risen from being a young manager with Carat (the media flagship agency of Dentsu) to Vice President– Asia Pacific of its Data Sciences division. He has won numerous industry awards recognizing top talent in the region such as the Impact Top 30 Under 30, the Social Samosa Top 30 under 30, Leaders of Tomorrow and was even featured in the 2019 Forbes 30 Under 30 list. He was also Asia’s sole nominee for New talent in UK’s prestigious DataIQ Awards in 2018. He has also given TEDx talks on topics in advertising and the future of talent. He is an active member of the advertising and media industry in India and is on the Board of the Young Professionals Program of the Indian chapter of the International Advertising Association. When he isn’t at work, Abhinay drives his passion for creating a more inclusive society as a part of his role as Founder-Member in the Youth Council of Kindness Unlimited – India’s apex body for Kindness.
Director of Innovation and Creativity
ARTEAGA & ARTEAGA
Aníbal has twenty years of experience in advertising creativity for traditional and digital media, in five different markets, including Puerto Rico, the Caribbean, LATAM, the United States Hispanic Market and the United States General Market. His digital vision and strategic planning have earned him recognition in prestigious festivals such as Cannes, LIA, Clio, FIAP, among others. He has stood out as a jury in various competitions, including FIAP, El Ojo de Iberoamérica, Festival Caribe, El Caracol de Plata, Chamba Festival, Addy's and Cúspide. In 2016 he was recognized by the advertising magazine Latinspots as one of the 50 most important creatives in the Latin American region. That same year he led his agency to be # 1 in Puerto Rico at the Cannes Lions and the London International Awards. He currently serves as Director of Innovation and Creativity of the Arteaga & Arteaga agency and is a professor of Creativity for Digital Media at the Escuela de Creativos de Argentina.
General Creative Director
Better known as “Lalo”. HAs 15 years of experience in advertising agencies, with awards in WINA, Effie, Fiap, El Ojo de Iberoamérica and Wave Festival. Gold in Young Creatives Fiap, Buenos Aires.
With a Marketing and Communications career in advertising extending over 23 years, Luis is a multi-award Creative Director with awards collected from around the globe.
Founder of M&A Creative Agency, an award-winning creative agency, specialized in 360º communication services On and Offline, in Food and Beverage Luxury Packaging, Healthcare and Industry. During his 23 years, he and his teams have worked with major European and International brands, such as Burmester, L’Atelier Paris, Phillips, Hugo Boss, Olympus, Miranda Bike Parts, Polaris, Heineken, New York Times, Jean Jean, just to name a few
PAINT A SMILE FOUNDATION
She is the Founder of Paint a Smile Foundation, dedicated to transforming bare medical facilities worldwide into therapeutic environments since 2000. Experienced Founder with a demonstrated concerte history of working in the philanthropy industry, Laura’s track record covers nonprofit organizations, negotiation, business planning, entrepreneurship and event management. Strong business development professional with a keen eye for innovation to serve and blend the medical, artistic and therapeutic goals of Paint a Smile.
Operations and Communications Manager
For over 20 years, I have worked and volunteered my time in the communications field across various corporate and nonprofit sectors. These include consumer electronics, automotive electronics, human rights, gender equality, climate, business ethics, health and food. In the past 2 years, it has been my honour and privilege to work for Giving Women, a membership-based association which seeks to build a community of informed women philanthropists to make a meaningful difference in the lives of vulnerable women and girls in need around the world.
She joined the team in 2016, when the company was in active transformation phase from AdPro to Isobar Ukraine. Anna has 20 years of experience in the advertising industry, maintaining excellent business results in all ventures and driving companies' revenue growth. As a certified Coach and Service Design Implementation Practitioner, Anna focuses on providing disruptive leadership and building strong teams by training and developing talents. She has increased the agency's clientele and team's loyalty level throughout her management in Isobar Ukraine. With the agency's team, she focuses on complex strategic tasks for the online transformation of clients' businesses to achieve their full digital potential and build outstanding customer experience. In 2021 the IAB Ukraine rating called Isobar Ukraine #2 in intellectual service and #3 in content categories.
Marta Nava – Giovanni Nava
Marta's career began at Young&Rubicam and then took her to Saatchi&Saatchi. After a few years, she moved to Havas, where she started collecting awards: first some metals for the Italian Art Directors Club and The One Show, then she went on to win the Facebook Hack for Good competition. In 2017 she represented her country in Cannes for the Young Lions competition. Right now, Marta is committed to creating cultural projects for her city, Milan, and she is working for the creative agency Imille as their Creative Lead. Just over 10 years ago, Giovanni read Bruno Munari’s “Da cosa nasce cosa” and he learned that in order to turn ideas into reality he had to acquire and constantly improve a method. He knew that to pursue this goal it would have been a long path, a real journey. This adventure turned out to be made of people, places, choices, successes, mistakes and hard work. From Rome to Milan, from Grey to Wunderman Thompson, from Massimo Pitis to Stefano Colombo, Giovanni had the honor to grow with extraordinary people. And he is still doing it: at the moment he's crafting ideas with the creative agency Imille as their Creative Lead.
Juan Pablo Valencia
Regional Creative Advisor
He has been working approximately 15 years for brands like Procter & Gamble, Nestlé, Mars, Samsung, Unilever, Pepsico, Beeline, and many others, as an Art Director, Creative Group Head, Creative Director, Executive Creative Director, and Regional Creative Director & Advisor, in Chile (BBDO and other agencies), Russia (BBDO and Contrapunto) and in the Central Asia and Caucasus region (TBWA, CHEIL and currently FCB). He has earned more than 200 awards and honors at different international festivals like Clio Healthcare, Epica Awards, Golden Drum, AD Stars, PIAF, Red Apple, Golden Hammer, KIAF, AD Black Sea, Creativity Awards, White Square, IDEA, Popok, ADCR, Best of Central Asia & Caucasus, and National Diploma at Cannes Lions, becoming the most awarded Creative Director in the whole region, and in addition of been during several times in a row "agency of the year” throughout the Central Asia region
I started my career at Leo Burnett as a copywriter with the certainty that creativity could really change human's behavior. More than 12 years later I still believe faithfully in this. I have worked in the largest advertising agencies in Costa Rica such as: Leo Burnett, Jotabequ / GREY, Publimark MullenLowe where I have shared with multidisciplinary and very talented teams where I have learned a lot from each of them. As creative director I have been in charge of brands such as: PMI (Philip Morris International), BAT (British American Tobacco), Coca Cola, kölbi, Hyundai, LifeMiles, Banco Popular, Musi Convenience Stores, Isuzu, INEC, TSE, Pozuelo, Universidad lnternacional de las Américas. I have won awards at festivals such as: El Ojo de Iberoamérica, Adstars, Festival Volcán, CMM Awards, Effie Awards, among others. I have also been a judge at some local and international festivals. Right now I am a creative director at Publimark Mullenlowe, one of the largest agencies in Costa Rica.
Founding Partner & Creative Director
Noel Lang is a founding partner and creative director of Gettingbetter, an independent agency located in Alicante, Spain. His resume does not include any time spent in agencies belonging to international networks, not even in national agencies in Madrid or Barcelona, so his career has been built from the conviction that creativity should not be at odds with any project, regardless of its origin or size. As a result of this philosophy, some of the campaigns he has directed, such as Asociación de ExHombres Lobo for Parkinson Alicante, La Cerveza de la Gente Salada for Er Boquerón, Change The Story for the European Parliament or #NoMoreMatildas for AMIT have been recognized in national and international festivals, such as Premios Nacionales de Marketing, C de C | Premios Nacionales de Creatividad, Cannes Lions International Festival, El Sol Festival Iberoamericano de la comunicación publicitaria or WINA Festival, achieving in the last edition of the latter, the highest award of the festival, the Titanium trophy and being named third best creative director.
Chief Creative Officer
Before joining VMLY&R as CCO, Santiago worked for a decade at DDB in their Chicago, Miami, NY, Puerto Rico, and Colombian offices. His work for brands such as Unilever, Coca-Cola, and Clorox, has been recognized at Cannes Lions, Clio, One Show, D&AD, Webbys, LIA, NY Festivals, Effie (U.S. and Latam); and featured on Time Magazine, Mashable, Forbes, AdWeek, Lürzer’s Archive, and hundreds of publications around the world. Cuesta studied advertising and music in Bogota; and screenwriting in NYC and Seattle. Currently teaching "Creative Data" at Miami Ad School, he has also given workshops and seminars in multiple academic institutions and conferences. In addition, Cuesta has participated as a juror at festivals such as El OJO (Latam), AdStars (South Korea), AdForum PHNX (USA), Cúspide and Young Lions (Puerto Rico), and Antigüa (Guatemala). As former vocalist and guitarist of the dance-punk band Nicer Dicers, Santiago shared the stage with artists like 30 Seconds to Mars.
Founder & Creative Director
Skin and Blister
Skin and Blister* was born to improve the way we communicate in health, for the benefit of every body. Founded at their mum’s kitchen table, Katie and her sister Fiona Edwards, set-up on a mission to put the care back into healthcare communications. They make complex information meaningful, accessible and useful for all. As an advertising agency, specialising in strategy and content, Skin and Blister creates marketing for the benefit of humans, animals and the future of medicine. Highly ambitious, Katie strives to leave things better than she finds them. Having experienced her own health setbacks, she feels particularly inspired to help those facing challenging diagnoses. Her wish is that no person suffers because they don’t understand their health choices. Throughout her career, Katie developed the skills to set up an agency, having won and judged multiple creative awards within pharmaceutical marketing. Katie cares deeply about the future of the planet, experiencing a pinch-me moment when Skin and Blister was featured on the Roche website as a sustainable partner.
Felipe is a Chilean Creative Director/Copywriter. His work has been recognized at festivals such as The One Show, Cannes Lions, London International Awards, The Capples Awards, El Ojo de Iberoamérica, among others. Today he works as Creative Director at Porta, the largest independent agency in Chile, leading the creative team of Santander Bank, one of the 20 largest banks in the world. In addition, for 10 years, he has worked as Creative Director for the Chilean Red Cross, developing national and international campaigns, where “Lost” stands out: a global campaign for the Restoring Family Links Program of the International Red Cross and Red Crescent Movement, translated into 6 different languages and winner of a dozen awards at festivals worldwide.
My international career spans across Europe and APAC, where I was lucky enough to work for the best creative agencies alongside high profile and renowned Creative peers. Thanks to this global exposure, I worked on many international brands like Heineken, Lexus, adidas, CBA, Europcar, KFC, Coca-Cola, Phillips, Mercedes-Benz, and reap the rewards by winning some International and local awards along the way (Cannes Lions, D&AD, The One Show, Effie awards). To me strategic thinking and cultural diversity are the fundamentals. I am now part of Dentsu Network in Paris, working across DentsuMB, Isobar and Gyro.
A 15-year advertising career that started in London before moving to the sunny shores of Sydney and Adelaide. Worked across a diverse mix of agencies, clients and industries but always drawn to those with the influence and passion to drive change. 3 years ago, we started TBWA\Adelaide with the guiding purpose: Creativity that moves the world forward.
Group Creative Director
He started his career as a copywriter at a local agency in 1999. Later, after winning an award for copywriters in Japan, he moved to a global agency. He became interested in digital/social/creating buzz, etc., partly because the advertising industry was experiencing a digital wave at that time. As a result, he was able to win several awards in these categories. Currently, he is in charge of around 20 brands, including food, confectionery, home electronics, airlines, as a GCD of Beacon Communications. And every day, he sees all of them have sincerely committed to social and environmental issues.
Digital Marketing Associate
Starting from a young age and with a degree in Marketing and Advertising from Belgrano University in Argentina, she has more than 5 years of experience working with digital, social, and content marketing. She began her journey, working with start-up businesses, helping them develop their perfect marketing strategy, doing this allowed her to learn and find new perspectives to advertising, focusing more in connecting with the target audience from a more real and “filter free” way. Now, working for a multinational agency, she tries to apply these same perspectives to bigger brands.
Chief Creative Officer
Nicola has been putting the “digital” in advertising for more than 25 years, working for agencies and international networks. His experience spans across digital, advertising, direct, social media, PR and healthcare. He worked for local or global brands and companies such as Harley-Davidson, Unilever, McDonald’s, Nissan, Henkel, Lufthansa, Nivea, UniCredit Group, easyJet, Sony Playstation, Google and more, and served as a Juror in several Awards. He is active in the Italian Art Directors Club and a member of the board. He’s on a mission to change the conventions about advertising, one by one.
Head of Art
SAATCHI & SAATCHI
I’m Angélica Espinosa, Designer, Art Director, and yeah, woo-hoo, Head of Art. I’m Colombian by birth and Hungarian at heart. I grew up with a great passion for art, design, good ideas (and beer!), and that’s why I decided to dedicate my life to advertising, a job that unites all these things into one. I’ve been working in our industry for more than 16 years, having tried my hand at BTL, ATL, editorial design, packaging design, digital design, branding, and web design. It’s been a long journey, from Publicis Colombia, continuing on to other agencies in Colombia, moving to Malta, before finally arriving at Saatchi and Saatchi Hungary, where I’m now. I’m still excited about art, design, good ideas (and beer!) to this day and I’m always super hungry for new challenges in my career.
Executive Creative Director
With a career spanning more than 10 years, Sebastián Vildósola has promoted digital creativity in Chile; working with agencies such as MAYO FCB, RAYA y VML&R he became the Creative Director General of La Familia LatAm in Santiago and Lima. He has worked with different brands, such as Falabella, Movistar, Sodimac, Santander, Derco, Scotiabank, the Chilean government, Parisian government, among others. He has received awards at different creative festivals, including Cannes Lions, El Ojo de Iberoamérica, FIAP, WAVE, El Sol, WINA, CLIO, NY Festival, EFFIE local and LatAm, and has received more than 100 local awards.
Marketing Director and Digital Training
She has served as the Head of Digital Recruitment for WWF Spain for more than 4 years. He manages the 360º campaigns responsible for the recruitment of new partners for the NGO. Badia directly collaborates with advertising agencies in conceptualizing campaigns to advance the brand and mission of WWF Spain, the largest organization dedicated to defending nature.
Chief Executive & Creative Officer
Named twice as one of the ‘Top ten most influential people in communication and marketing under 30 in the US, Björn (45) went on to become Chief Executive & Creative Officer at Ogilvy Group Germany. Under his leadership, Ogilvy Germany was listed as one of the most innovative companies in Germany three years in a row (2018, 2019, 2020). His vast international experience includes GREY London, GREY New York, Wieden+Kennedy Amsterdam, DDB Berlin and M&C Saatchi Berlin. Björn, too, has won his fair share of awards, including a Euro Effie Grand Prix, an EPICA Grand Prix, Eurobest Grand Prix, Cannes Lions, Clios, D&Ads, two Campaigns of the year and a ‘Prix Un Certain Regard’ at the real Cannes Film Festival. Not the ad festival.
Last year Sheryl Sandberg (COO Facebook) called his much talked about work for German rail ‘The Future of Advertising’.
Creative Director and Thinker Strategic with more than 20 years of experience in Communication and Advertising... Commitment and multi disciplinary thinking is at the core of what I believe in works that inspires and drives a positive change, my responsibility as creative is to solve not just businesses problems but to contribute to give voice to those without on, help people share their stories, and especially shine light on global issues to drive positive change, for people, for the planet, and for the industry. I benefit from a rich and broad multi-sector experience and I have supported numerous institutions, private and public, global and local brands, at the national and regional levels. I also worked as creative crowdsourcing for a wide range of international brands and my work has been recognized with awards from several platforms.
Felicia started her career as a Copywriter in a small local agency and continues to grow in different agencies, including Y&R, Publicis, McCann and Havas. She is now the Creative Director of Ogilvy Indonesia with more than 15 years of experience. Over the course of her career, Felicia has worked with a list of clients that spans both consumer and corporate, ranging from Nestle and Starbucks, through to Citibank. But her works that have been recognized both internationally and in Indonesia are social and environmental issues related, with accolades from Adfest, Spikes, New York Festival, AdStars and Citra Pariwara.
Creative Director & Partner
Graduated from the Vilnius Academy of Arts (MA) with a degree in History of Art, after a few years in design magazine and as an art critic, she started her career in advertising and almost two decades worked as a copywriter and creative director in the biggest agencies in Lithuania : DDB / Vilnius, AddelTaiwas OGILVY, HAVAS IdeaVilnius, etc. A year ago Renata became a founding partner of independent agency MARIOS. Renata Sarkauskaite holds over 50 local and international advertising festival awards (including New York Festival, Golden Drum, EPICA, Golden Hummer, Baltic Best, ets.). She is a lecturer at the International Advertising School "The Atomic Garden".
Design Strategy Lead
Originally from the UK, Simon’s role has developed over the past 15 years from a traditional branding designer with experience across business, government, and consumer brands, to a more recent focus on digital and design for health. Simon’s experience with clients such as Bristol-Myers Squibb, Biogen, Eli Lilly and Pfizer involves articulating highly regulated, often data heavy information on topics such as oncology, neuro-muscular, and cardiovascular disease. His work in health data design has led to educational ties with Torrens University and Billy Blue College in Australia – through their collaboration on ‘Design Can Save Your Life’ a challenge for students on the importance of health data in shared decision making. He is passionate about developing a stronger dialogue between creatives and health specialists to challenge legacy thinking and deliver best practice healthcare communications.
Creative Director - Co-managing Director
Only member of the ADC Switzerland from the French part of Switzerland, Gabriel joined, in 2014, Havas Switzerland as a Creative Director. In 2019 he became one of the co-managers of Geneva’s office. During his career he had the opportunity to work and collaborate with local, national and international clients. For all clients, creative strategy and creativity were at the heart of the process. His work has been awarded at Cannes, the One Show, NY Festival, ADC*E, Eurobest, Epica, and all the main festivals in Switzerland.
CEO & Founder
Alberto is the founder and CEO of IM+C, a rare communication agency where creativity and media strategies are worked and delivered in a joint manner to clients such as Rituals, Kawasaki, FC Barcelona, Roche Bobois, Turismo de El Salvador and many more in up to 50 countries since 2014. He previously was a top executive at world-leading media holding groups Dentsu, WPP and Havas, managing global campaigns for Vodafone, Seat, Indesit and many others. Alberto is a well-known eco-conscious activist. He founded his first ecologic company in 2008, he has been contributing for different projects and initiatives for the last 20 years, and he thrives to make sure IM+C becomes a fully-sustainable communications agency.
Luis Miguel Messianu
Founder, Creative Chairman & CEO
Born to Romanian parents and raised in Mexico City, Luis Miguel Messianu has played a respectable and influential role in the most important developments of the U.S. Hispanic market during an advertising career that spans three decades. His trajectory is defined by a conscious effort to help pioneer the melding of marketing niches into a nuanced and evolving total market. His award-winning work for multinationals such as McDonald’s, State Farm, Clorox, MillerCoors, Sprint, Blue Cross Blue Shield, General Motors, Coca-Cola, Nestlé, Goodyear, Quaker, and L’Oréal, is a testament to that effort. Luis Miguel’s contributions to the industry have been recognized by many organizations. In 2015, he was named Legend Honoree by ADCOLOR and in 2019 he was inducted into the Culture Marketing Council (CMC) Hall of Fame.
Executive Creative Director
There isn’t a single day that passes by that Frederico isn’t touched by the creative spirit of artists, photographers, writers, painters, musicians, etc. And he tries his very best to add up to this "global soul of inspiration" as he calls it, by bringing his own ideas to life. A quest that began almost 20 years ago, working for commercial and social causes advertising for the different global markets likes EMEA, LATAM and APAC. Samsung, HP, Fox International Channels, Nestlé, Bentley Motors, Xbox, Colgate, Virgin Active, Bentley Motors, DIAGEO and BP are some of the clients he has worked for, as well as the Amnesty International, RSPCC and the Spitalfields Crypt Trust. Until recently he was the Global Creative Director at the U-Studios, OLIVER Agency inhouse agency at Unilever, working for all of its 300+ global brands. He’s now the Executive Creative Director at Interweave Agency in London & Athens. Frederico has won more than 50 international awards including Cannes Lions, the South American El Ojo, the Lovie Awards and the UK’s DADIs and BIMAs Awards and has been judging various prestigious international festivals such as Cannes Lions, Dubai Lynx, D&AD and the New York Festival.
Clara is Creative Director at Uncle Grey (part of Grey Group) in Denmark. But she started her career on the other side of the Atlantic in New York. After a few years of living in Hell’s Kitchen, Clara moved back to her native Denmark, where she has worked in agencies like DDB, Hjaltelin Stahl, part of Accenture Interactive, and Uncle Grey At all these agencies she has won everything from Effies to Lions for clients such as McDonald’s, IKEA, and Canon. And this is not her first rodeo. Or jury. She has done her duty at many award shows, and in her spare time, she is on the board of directors and jury president at the biggest advertising and design award in Scandinavia, Creative Circle. She has also co-founded a platform for female creatives in advertising and the first education for copywriters in Denmark. Her mom says she works too much, but luckily, she is having fun doing it...
He is a Colombian copywriter with 8 years of experience. Passionate about storytelling and new ways to show creativity. He enjoys exploring different ideas and telling stories. He loves to travel and be inspired by creativity in different places. He has been to Panamá, Madrid, Barcelona, Ibiza, Paris, Amsterdam and he lived and worked in Dubai for a while. He worked with different global accounts including Coke, Starbucks, Domino's Pizza, AB InBev, Bancolombia, LATAM, Suzuki, Phillip Morris, Honda and DirecTV; And some local brands: Alquería, Rey Soap, Sufi, Todo Rico Snacks and Super Ricas Snacks. His projects were featured in Lürzer's Archive, Effies, Ads Of The World, AdForum, Adeevee, Best Ads On Tv and Welovead.
Associate Creative Director
“Follow your intuition. Find the truth. Create good work. Make an impact. For the years that I have spent in advertising, these have been the pillars that have guided me along the way into creating impactful, award-winning campaigns for local and international clients. So, who am I? I am a former cellular and molecular biologist turned award-winning insight-obsessed Associate Creative Director; currently working at Isobar Kenya. I believe in every single human being having a purpose in this world. So being in an industry that influences millions gives us the unique opportunity to use our powers for good. For the good of our clients, yes, but also, and probably most importantly, for the good of our society. In addition, I am also a budding poet, (@reluctant_fingers), a prolific wardrobe singer/ music producer; a second born with five incredibly talented siblings by extremely funny, inspiring parents, and a huge Marvel and DC universe fan currently recovering from the fact that I may never again see Tony Stark in action."
Executive Creative Director
Marta began her professional career working as a journalist for different newspapers in her native Barcelona. It was in 2007 when she made the professional leap to the world of advertising. She started as a copywriter at Contrapunto BBDO, and two years later she joined Atletico International to work for SEAT. In 2010 she lands in Madrid and continues her advertising career at DOUBLEYOU, the leading digital agency. In 2013 she moved to Hamburg (Germany) to work at the international hub of FCB to develop worldwide campaigns. Three years later she returned to Madrid and continued her career at VCCP and then MRM/MCCANN to work for both for national and international clients. During all those years she has created work for global beasts such as Microsoft, Mastercard and Nivea, to name a few. And she’s worked on ideas were you can clearly see she has a soft spot for big ideas involving tech. She has just returned to Barcelona, her hometown, as Executive Creative Director at Havas. Marta Caseny has a degree in Journalism and Advertising and Public Relations from Ramon Llull University in Barcelona. She has several degrees in English and French Literature (British Council and Institut Français de Barcelona).
Executive Creative Director
She is an Argentinian multi-award-winning Executive Creative Director with more than 18 years in the advertising industry. Mariana has global experience serving leading ad agencies as Leo Burnett, Grey, Saatchi & Saatchi, Ogilvy, Wunderman, and Cheil. She worked for some world-class clients such as Coca-Cola, Unilever, Procter & Gamble, Subway, Under Armour, Toyota, Greenpeace, and most recently, she is responsible for Samsung communication in Central America. Mariana was a co-founder of two startups in Argentina and part of the Gender Equality Board at Star Holding Panama.
Agustín Febres Cordero
Founder & Creative Chairman
He is Founder and Creative Chairman of Paradais DDB, Major in Advertising from the University of San Francisco in Quito, Ecuador. He is a member of DDB Latina Creative Council and IAB Ecuador. He has been the Most Awarded Creative Director from Ecuador by the Effie Awards. Also, he has been Gran Effie Winner in 2014, 2015, 2017 and the 2020. Agustín has been judge in the Young Lions, Effie Awards and Luz Awards in his country. His list of awards includes 2 shortlist in Cannes Lions (2019), El Sol, El Ojo de Iberoamérica, FIAP, Festival Caribe, Effie Awards Ecuador, Condor de Oro, Lux Awards and Effie Awards Latam.
Digital Executive Creative Director
He started his career in Auckland New Zealand but has spent the last 10 years in Germany between Berlin and Düsseldorf where he leads a team of digital specialists that work across the clients at the agency. Andy’s work has been Internationally recognised at the highest level by D&AD, Cannes, OneShow and many more. When he’s not making advertising he’s hanging out with his family. He also designs products, takes pictures and plays the guitar.
Visiting Faculty Member
Miami Ad School
As someone who doesn’t identify solely as an ‘Art Director’, ‘Copywriter’ or ‘Strategist’ but learns the skills daily to involve herself in all those spheres of creative work, Rebecca wishes to change the way advertising teams function by bringing in the hybrid culture. An independent creative from Mumbai with over 8 years of experience in the industry, she began her career in 2011 as Creative Visualizer at a Mumbai-based advertising design studio - Encyclomedia, where she worked on advertising campaigns with brands like KFC, Coke, Reebok, McDonalds. She is a Miami Ad School graduate of 2015, and has interned at JWT New York and Ogilvy Mumbai. She then worked at BBH-Mumbai as Creative Partner for 2.5 years, where she won businesses like Netflix, Becks Ice, Channel V, Snapdeal, Uber, and created 360 campaigns for brands like Axe, Abbott, Vat69, Child Rights & You. She went on to lead a team of 5 creatives at VMLY&R Mumbai as Associate Creative Director (2019-2021), working on digital campaigns for Heinz Indonesia, Marico, Ageas Federal Life Insurance, Platinum Guild of India, Cipla. Her work has claimed awards at Kyoorius, ProMaxBDA, The Drum Advertising, D&AD NewBlood, and was a winner at the Social Samosa Superwomen 2021 Awards.
Chief Strategy Officer
With a career of almost 25 years in marketing, Franky Willekens worked for numerous well-known international and local brands in agencies such as Ogilvy and BBDO. Since 2019, he is Chief Strategy Officer at BBDO Belgium. As expert in digital marketing and paid, owned an earned media strategies, he has a strong interest in all things digital. He is mostly left-brained but also appreciates purposeful good creative work. He likes sports and a great (Belgian) beer as much as driving conversions from digital content and experiences.
Marina is currently CD at Mercado McCann, where she partnered with creative titans in leading business titans (including Coca-Cola, Netflix, Uber, TyC Sports and more). Before then, she was based in the US. Working at The Community she was entrusted mainly with Verizon, America’s largest wireless network. There, she also had the privilege to work for other major accounts, including Domino’s, Corona, Oreo, BMW, Google, Revlon and more. Side-by-side with her team, she successfully delivered new business, e.g. Ritz and Sour Patch Kids. She first joined the agency at the Buenos Aires office, where she created internationally acclaimed campaigns for Rolling Stone Magazine, drove forward brands like Ferrero Rocher and Emirates, landed new business pitches like Diageo and Universal Music, and –as of 2013– she was part of Mauricio Macri’s governmental & presidential campaigns (who actually became Argentina’s president in 2015). Most recently, she was summoned to be in the OOH & Print One Show jury. She also had the honor to be an Argentinean Creative Circle’s Film jury and –after winning the US Hispanic Young Lions competition in 2018– she got to join the Grand Jury in El Sol, Bilbao’s Ibero-American Advertising Festival.
Associate Creative Director
Sara Teves Badr has 13 years of integrated and brand-building experience, with work spanning across different markets: Middle East, Eastern Europe, Africa, Latin America, Australia, Asia. She currently leads and is part of the core team on campaigns for Grey Singapore’s biggest clients: GSK and P&G. Prior to Singapore, she spent 5 years working in the Philippines on accounts ranging from luxury to mass brands in Ace Saatchi & Saatchi for three years and in Ogilvy Action/Bates 141, working on activation-led campaigns, for two. In her career, she has garnered numerous international and local accolades such as Cannes Lions, Spikes, Adfest, and Gong Show. Sara strongly believes in the power of creativity to change the world for the better – by starting a conversation, leading a movement, standing up for the oppressed, giving people a voice, and creating action that touches people’s lives and helps build a better world.
Executive Creative Director,
“Coffee aficionado. Question Kid. Two-wheels fanatic. Amateur racer. Part-time painter" Born and bred in Hong Kong but later jumped onto an advertising catapult that flung him all the way to New York City and back to Asia. In the 20 years that followed, Pierre not only picked up wins from shows such as the Cannes Lions, Clio, LIA, Art Directors Club, New York Festivals, The One Show, RX Club, IPA, Globals, Lisbons, AIGA, China 4A's, HKDA, but also built a reputation as an all-round ad man with a creative flair that's on par with his acumen in business strategy, brand analysis and development, as well as collaborative practices within global networks which lead the offices to collect numbers of global, regional and local business wins. He has always strived to make his mark and winning the ACE B2B best of show, MMM’s Marketer of the Year in 2008, and in 2010, AMM Professional Choice Awards for Clients. Under his creative supervision, he continues to collect Campaign Asia’s Agency of the Year under two difference agency network. Latest success in China lead him to capture one of the only 3 gold in China and the first Gold for the agency at the prestige Cannes Lions 2016, he also lead the team to get the Cannes Lions Agency of the year in 2019 and runner up in 2016. An active member in the industry, he been given talks in schools and events. He also serve as Jury members around the world included: Effie, LIA, Lisbon, NYF, ADC, MMM, Globals, Clio, Jury president for Spikes and the prestige Cannes Lions which help set the benchmark for the first Cannes Lions Health and Lisbon Health.
Master in Gender and Development and in Public Politics. Mejor in Anthropology with experience in design of public policy and management of social projects and programs, with focus in Gender, Rights, Inclusion and Intercultural affairs, social responsability specially in education, nutrition, children and youth rights and work teens al risk. Knoeledge to coordinate and manage multidisciplinary teams, work towards goals and build and strengthen relationships with strategic partners, donors and government. Knowledge of technical and administrative public management procedures.
Florencia Loda is a Creative Director with more than 12 years of experience in the advertising industry. She works at VMLY&R Argentina for clients such as LG, Ladysoft, Arcor, Fundación Vida Silvestre, Danone, Sanofi, among others. She also worked for several years at Grey Argentina, for clients such as Ferrero, Coca-Cola, P&G, GSK, NBC, Hoteles Dazzler, Fundación Favaloro. Many of her works managed to become large advertising campaigns, some awarded at international and local festivals such as Cannes Lions, Clio Awards, Effie Latam, D&AD, FIAP, Wave festival, Effie Argentina, El Ojo de Iberoamérica and El Diente Argentina.
Executive Creative Director
Anindya Banerjee is a hybrid Executive Creative Director with specialization in both mainline and digital advertising. He has worked in three cities (Delhi, Bangalore and Mumbai) and 6 agencies (Contract a JWT subsidiary, Ogilvy, Publicis, Saatchi, M&C Scarecrow and FCB Ulka). Currently, he is with FCB Ulka. In 2020-21, Anindya and his team created a campaign for LGBTQ rights for The Times of India. Apart from bringing the LGBTQ community into the mainstream, the campaign won a plethora of awards at Spikes, One Show, D&AD and Cannes. In addition, he has also handled clients like World Wildlife Fund, Government of India, Kansai Nerolac Paints, IndianOil, Shell, ICICI Bank, Nestle, HP, IBM and GSK. With most clients, he has tried to create Public Service campaigns.
Ruben Van Maldeghem
Ruben is a creative copywriter who started his career in Antwerp, Belgium. After a few years at LDV United (WPP group) he moved to Brussels to continue his career at independent agencies such as Air Brussels and Lucy Agency. Currently, he is working for Mutant, recently elected as Belgium's most promising agency of the year. Over the years, Ruben has won both national and international awards in Cannes and at the Webby Awards with projects for Special Olympics and Club Brugge, among others.
PR & Influence Director / North Zone Vice President
Ogilvy / CONFIARP
"I believe in communication as the most powerful phenomenon to build brands that speak the truth". Creator of valuable content for projects and brands that need to generate real, credible and lasting connections with their audiences. International consultant with 19 years of experience, building reputations for global brands such as Nestlé, Nokia, DHL, Delta Air Lines, Citi Bank, Unilever among others. Extensive experience creating corporate visibility, relationship and advocacy strategies, based on an integrated vision of marketing-communication fully aligned to the companies' business objectives. She enjoys teaching and serving, being a professor for 19 years in the main universities in El Salvador. Activist of the power that brands have to achieve great social changes
Associate Creative Director
An editor first and foremost, Alexandra began her career as a journalist, after leaving a local newspaper she inadvertently got into the advertising world through AWA, a digital agency that assigned Coca-Cola as her first account. She tried a little bit of everything digital content, UX and copywriting for the web, before she found her love for writing for traditional and digital media. She continued her career at McCann Erickson where she worked with Chevrolet for 5 years, while moving up from being an editor to becoming the Creative Director. She is currently the Associate Creative Director for Mullenlowe Delta Ecuador, where she works with brands such as TITANIUM, Indurama and ClubMiles. In 2017, she was the became the first Ecuadorian to be selected for See It Be It LATAM, at the El Dorado Festival in Bogotá, Colombia, and in 2018 for the original edition of Cannes Lions with Chloe Gottlieb and Madona Badger. She has served on the judges’ panel for New York Festivals, Young Lions and Locoto.
Médecins Sans Frontières
He currently serves as the Communications Director for Doctors Without Borders (Médecins Sans Frontières - MSF) branch in Spain, at the Operational Center in Barcelona. He has a Master’s degree in Communications and Journalism, and a complementary degree in International Relations and Conflict Management. After gaining experience in radio and print journalism, Dumont joined Doctors without Borders Belgium in 2005. As the emergency communication lead, he has worked in Peru, Ethiopia, Gaza, the Dominican Republic, the Democratic Republic of the Congo, Haiti, Kyrgyzstan, Libya, Philippines in Liberia (during the Ebola outbreak) and in Iraq. Between 2010 and 2015 he served as the Operational and Audiovisual Communications Coordinator for MSF Belgium / Operational Centre in Brussels, before joining MSF Italy as the Communications and Advocacy Director between 2015 and 2020. François speaks French, English, Dutch, Italian and Spanish.
Executive Creative Director
The Amazing Society
Christina Knight is a Swedish Brit with 35 years’ experience of advertising. She is currently Executive Creative Director at ‘The Amazing Society’ in Stockholm; previously at Lowe Brindfors, DRAFT FCB and Ogilvy/INGO, among other agencies. Christina has been awarded worldwide, both for her creative work including, Guldägget, Cannes Lions, ECHO Awards etc. - and for her creative leadership, i.e ‘Women in Marketing/London - Special Award for Outstanding Contribution to Marketing 2019’. She is the primary spokesperson for gender equality, inclusion and diversity in the Swedish ad industry. She lectures worldwide and has written two books: "Mad Women - A Herstory of Advertising (2013/2021) and "Not Buying It - A Guide to a New Era of Advertising" (2018). Christina is the Vice Chairperson of UN Women Sweden and, also the founder of ‘Mad Women Academy’ for online training on equity and gender equality, launching 2021.
Rana Khoury, Creative Director and Social Entrepreneur, is behind most of the gender equality award winning campaigns coming out from the Arab region. Her work has won many international awards amongst which18 Cannes Lions, but also from D&AD, EPICA, EFFIES, CAPLES, LYNX to name a few. She also served in regional and international juries. She has dedicated the last years of her career to campaigns that would bring real change on the ground, and many of those she worked on have had a huge impact on the community in both Lebanon and the region and contributed to real change on institutional levels. Khoury also taught at the American University of Beirut a Creative Writing class for Media and Communication. Recently, she established a social enterprise called “Phenomenal Women” that links women from difficult backgrounds, survivors of domestic violence, trafficking, sexual abuse and discrimination to training opportunities and job prospects.
Creative Campaign Manager
With a Master’s degree in Content & Media Strategy and more than 6 years of experience in communication and advertising, Klara possesses profound knowledge in the fields of strategic branding and marketing. In her role as a Creative Campaign Manager within one of the leading global media, marketing and corporate communications agencies, OMD Germany, she is developing strategic communication concepts for a wide range of clients from various industries.
Senior Creative / Art Director
Frances channels creativity to help change lives for the better. Tackling some of New Zealand’s trickiest problems across the country’s biggest behaviour change programmes, her work has become ingrained in Kiwi culture, and been shared across the world. From turning seatbelt wounds into marks of pride with ‘Belted Survivors.’ To uncovering the prevalence of drug-driving harm with ‘The Unsaid.’ Creating tools to fight racism with ‘Give Nothing to Racism’ and ‘Voice of Racism.’ Introducing a new lens on climate action with ‘Gen Less.’ And most recently, helping to create ‘The world’s best COVID-19 response’ – Bloomberg. Over her decade-long career, she has consistently ranked as one of New Zealand’s top Creatives, with her work being recognised for both creativity and effectiveness across shows globally, including D&AD, Cannes Lions, New York Festivals, Spikes Asia, Clio Awards, Effies and The Webby Awards.
Head of Internal Communications, Diversity & Inclusion, ANJ
The Kraft Heinz Company
Natasha is an accomplished HR professional with a combination of Diversity & Inclusion, Communications and Talent Acquisition experience across the UK, Australia, New Zealand, Japan and Korea. Throughout her career, she has advocated for an empathetic, people-first approach to leadership and truly believes this is key to a successfully inclusive environment.
Since joining Kraft Heinz (and whilst navigating the pandemic as an expat) she has led the Hybrid Working model roll out, piloted Women in leadership programs, and set up rigorous Mental Health and wellbeing initiatives across the business.
Her mission is to drive value and a sense of belonging, by growing and nurturing diverse talent. At Kraft Heinz we are on a journey of continuous improvement and are always looking for wyas to innovate and challenge the status quo.
Executive Creative Director
Miguel is a Marketing and Advertising professional with a unique career in 4 different countries including Mexico and US Hispanic Market. Born and raised in Peru, he attended the University of Lima where he studied Communications. He began his career as a copywriter at Saatchi& Saatchi. From there he went onto work at some of the most renowned agencies such as McCann Erickson and Ogilvy. He was the very first creative to lead a McCann Erickson branch in Bolivia. He opened the office, and was able to obtain the top ranking in the local market after only 2 years under his leadership. He was recruited for a top position at a well known U.S. Hispanic agency in Los Angeles California. He has had the opportunity to work for a wide range of clients in many categories such as: Coca-Cola, Nestlé, Kia Motors, Universal Studios, Toyota, Farmer John, Del Real Foods, Epson, HP, Motorola, Beers, Banks and Holiday Inn to name just a few.
Executive Creative Director
TODAY... Lauren Haberfield is the Executive Creative Director of Edelman France. Originally from Melbourne, Australia, she has over 10 years experience using creativity to impact postive change, leading a wide range of adward winning campaigns. With expertise in conception, art direction, strategic thinking and copywriting, she champions a strong concept executed with simplicity.
YESTERDAY... Starting her career in 2011, Lauren has worked for a variety of international brands (Ray-Ban, La Roche Posay, Evian, Nestlé, Disneyland Paris, Purina, Pornhub, Nespresso, Westfield, MINI) and organizations (Innocence in Danger, RSCPA, Sea Shepherd, Breast Cancer Foundation) at BETC, McCann Paris, Marcel WW and
Ogilvy One. She has picked up over 70 creative awards (Cannes Lions, D&AD, The One Show, Clios, Lia Awards, Webbys, NY Festival, Epica, Gerety Awards, Cresta, Eurobest, Club des DA, Strategies) and has served on juries all over the world (NY Festivals, ADCC, AWARD Awards, Club des DA, Adstars, Gerety Awards). Within the creative community, Lauren is a recognized thought-leader and has delivered talks internationally and
spoken on various panels. She is a columnist for ‘Little Black Book’, has published op-eds in publications including ‘AdAge’ and ‘Adnews’, been interviewed for ‘It’s Nice That’ and is a Miami Ad School mentor.
Juan Ignacio Jimenez
Brandy Creativity & TechnologyGeneral Director at Brandy Creativity & Technology, top 10 Gobal Independent Agencies Ranking in 2021. More than 10 years of experience running creative and technology teams. Specialist in brand strategy and digital marketing from Columbia Business School, INCAE Business School and Cannes Lions School. Leader of important brand strategies for local and international markets. Advanced skills in Paid Media, Social Media, and E-Commerce. Also led different initiatives and non-profit organization programs for the local entrepreneurial environment, gender equality, and other social causes. Brands Experience: Starbucks, Coors Light, Bacardí, Johnny Rockets, among others.
Chief Creative Officer
He studied Copywriting at Underground Argentina and created the Best Work of the Year. He also studied Art Direction and Photography.
He won more than 40 Awards in regional Festival such as EFFIE, Ojo de Iberoamérica, FIAP, FIP, WINA and Argentinian Creative Circle and more.
Brands: Uber, Stella Artois, HSBC, Movistar, Mc Donald’s, KFC, Johnnie Walker, Axe, Rexona, Gillette, Head & Shoulders and more.
He is founder of Animal Academy that won Best education institute for 3 years in a row in the Copywriter Festival Iberoamerican in Chile.
Selected Jury in 2022: New York Festivals Awards (EE.UU.), Ad Stars (Korea), PHNX by Ad Forum (Virtual), Luum Awards (Switzerland) and 21 times more in EFFIE´s, Young Lions, Volcán de Oro, FICE, WINA, El Sol (Spain) and more.
He co-Direct 2 videoclips, 1 for the Latin American Idol TV Program from SONY.
Global Executive Creative Director
Alix has an extensive experience, covering everything from Luxury advertising campaigns to complicated digital systems design and retail experiences . He has worked with some of the world's leading brands, such as Burberry, Moncler, Gucci, Chanel, Louis Vuitton, Dior, Belstaff, Bally, Nike, BMW, Bentley, Mercedes, McLaren, Land Rover Range Rover, Dom Perignon, Pernod Ricard, GREAT, Bang & Olufsen, Sony, BBC, UBS, Premier League and many more. He oversaw the vision and execution for multiple business’s, creating true omni-channel experiences through web3, e-commerce platforms, experiential retail spaces both virtual and physical.
Alix has always rooted his creativity in real business and human insights, aiming to drive client business forward by creating valuable connections between brands and their customers. He has throughout the years been on the forefront of innovation, helping clients not only adapt to our ever-changing world, but leading within their categories and set examples for others to follow.
Multimedia Communications and Advocacy Manager
Now working in communications as the multimedia manager at UNAIDS, Charlotte Sector worked as an Executive Producer at France 24 in Paris, France where she helped launch the channel in 2006. Before that she worked in New York, United States for ABC News and CNN. She won Emmy recognition for September 11 coverage.
Charlotte graduated from Columbia Journalism School (2000) and obtained degrees from the Institut de Sciences Politiques in Paris as well as the University of Vermont. Originally from France, Charlotte is a native French and English speaker and is fluent in Spanish.
Luis A. Ruiz
IGLOO LABOver 20 years of technology-based project management experience across 10 companies and large multinationals.Generated employment opportunities and subsidized the economic development of one of the most important departments of Colombia by creating over 60 direct jobs with my company, Igloo Lab.Built a company, Igloo Lab, as a way to contribute to an industry that enhances people’s lives-the pharmaceutical market.Developed an innovative approach for the pharmaceutical industry to facilitate learning and strategies that create significant impact.Implemented successful multichannel strategies for the largest pharmaceutical companies in Latin America, recognized as a pioneer in Phygital (Digital + Physical) projects within the industry.Together with Igloo Labs crafted memorable digital brand experiences that rise above the competition.Winner of several industry awards, garnering international recognition.
International Labour Organization (ILO)
Loretta is the Communications Manager for the International Labour Organization (ILO) Office for the Andean Countries, where she coordinates all public information and communication actions for Bolivia, Colombia, Ecuador, Peru and Venezuela, including media outreach, digital campaigns, event management, etc. She has more than 8 years’ experience working on external communications and social communication campaigns for the United Nations System and more than 15 years as Head of Communications in international cooperation organizations, in Peru, Spain and India. She has a master’s degree in Institutional Communication Management and International Cooperation for Latin America. Loretta is passionate about reaching out to different audiences through well-tailored communication initiatives to engage them in individual and collective action to advance social justice and human rights.
Head Of Communications
BRAC Ultra-Poor Graduation Initiative
As Head of Communications, Courtney Calardo oversees the overall development and implementation of BRAC’s Ultra-Poor Graduation Initiative (UPGI) communications strategy.
Prior to joining BRAC UPGI, Courtney was the Communications Manager at Family Planning 2020, where she worked to promote greater access to and information on sexual and reproductive health for women and girls around the world. Courtney brings 10 years of experience in strategic communications with a primary focus in international development.
Courtney has provided strategic communications and partnership development support to social entrepreneurs with innovative, evidence-based solutions for major global issues, as well as key implementing partners, and she worked to promote the integration of innovation in development programming overall during her time at USAID. With additional experience in the private sector as a consultant, Courtney has supported the development and execution of communication strategies for academic institutions, international governments, NGOs and the private sector.
Courtney graduated from Indiana University Bloomington with a B.A. in Journalism and International Studies, Human Rights and Social Movements.
Has worked as a copywriter for the past 11 years in many markets at a local, regional and global level. From his native Peru to Argentina, London, Madrid and now Milan for Heineken and Barilla worldwide. A truly global mindset creative, he has been recognised with most international awards from the industry and worked on iconic clients like Coca-Cola, Nissan, Mastercard, Google, Vodafone and others.
Regional Creative Director
Ignacio began his professional career at Bates Argentina as a copywriter, where he discovered his skill in the industry. He later joined the Procter & Gamble regional team at Gray Argentina. After several years of working for multiple sectors, he emigrated to Mexico as Creative Director of Alquimia S2. Upon his return to Argentina, he was part of the creative hub of McCann Worldgroup. Today he is the Regional Creative Director of PALM ERA, a multicultural agency with presence in 6 Latin American countries. During its history, Porto has won more than 25 national and international awards, such as Fiap, Wina, Círculo de Creativos Argentinos, NY Festival, Wave, and among its latest recognitions, PALM ERA has been selected as the best Florida agency in the United States.
Tatiana is a Journalist and Master in Strategic Communication, CEO and founder of MGC, an integral communication company with 15 years in the market, which consolidated itself as a leader in Chile, to later expand throughout Latin America, where it currently operates in Argentina, Colombia, Peru, Mexico, Caribbean and Miami.
The company consists of 8 areas and more than 200 professionals, which are grouped into two main areas: Content creation (Content Lab, Creativity, PR, Influencers, Digital, Storytelling) and Concrete creation (Event production, Market research).
Jorge A Plasencia
Co-Founder, Chairman & CEO
Jorge A. Plasencia is co-founder, chairman, and CEO of Republica Havas, one of America's leading
creative, media, and communications agencies. Since launching the agency in 2006, he has provided strategic, brand, communications, and growth counsel to Fortune 500 and blue-chip companies. Republica joined forces with Havas Group, a subsidiary of Paris-based Vivendi, in 2018. Prior to Republica, Jorge was corporate vice president and operating manager of Univision Radio, where he played a leading role in the integration and cross-platform opportunities of Univision's television, radio, and digital properties.
At age 17, Jorge co-founded Amigos For Kids, a Miami-based nonprofit organization serving underprivileged children and families — an institution that he has since nurtured to national prominence. He is chairman emeritus of Amigos For Kids.
A member of the Council on Foreign Relations and the Florida Council of 100, Jorge was nominated by President George W. Bush — and confirmed by the U.S. Senate — to serve on the advisory board of the Broadcasting Board of Governors' OCB. Jorge currently serves on the board of trustees of the Adrienne Arsht Center for the Performing Arts of Miami-Dade County, the Board of Directors of the Friends of the American Latino Museum and on Miami-Dade County’s Cultural Affairs Council. He has received numerous business and entrepreneurial accolades, including Ernst & Young's Entrepreneur of the Year Award, CEO of the Year by the Greater Miami Chamber of Commerce and Ultimate CEO by the South Florida Business Journal. An inductee into the Miami Dade College Hall of Fame, Jorge earned a bachelor's degree with honors from Barry University, and completed the
Advanced Management Education.
Jean Paul Brunier
Global Client Leader
Graduated from Sciences Po Paris and HEC (MBA), Jean-Paul has spent two years as officer in Marine’s troops before starting his advertising career at BDDP and at McCann-Erickson where he was Business Development Director. Then he became Bozell European Managing Director, (merged with FCB), before joining Maurice Lévy at Publicis in 2000 as
Associate Director at Publicis Conseil .
In 2003, he was appointed Renault Worldwide Account Director and a member of the Publicis WW Management Board. Jean-Paul was named CEO of Leo Burnett France in July 2008. Under his leadership the agency work has been rewarded by creative accolades celebrating creativity and marketing effectiveness all over the world including the prestigious Cannes
Lion’s Festival (23 lions in 3 years). Leo Burnett has been named Agency of the year in 2016.
Jean-Paul has been leading international communications efforts for numerous corporations, brands, and institutions such as GM, Apple, BMW, Coca-Cola, Allianz, Daimler, Chrysler, AlliedSignal, Sanofi, UNESCO, United Nations, Yoplait Altice,
SFR, Jeep, Fiat, P&G, Kellogg’s, the French Ministry of Culture, Tourism of Tunisia, Lafarge, Philip Morris, Pfizer, Barclays...He has also been a communications consultant for several Ministries and CEOs. In June 2018 he has been appointed Publicis Groupe Global Client Leader for Sanofi.
Executive Creative Director
Javi starts as a junior art director at Ogilvy Madrid. And 15 years later he assumes the position of Executive Creative Directors in the same company. During this period, He has worked for clients such as Heineken, Decathlon, Iberia Airlines, Ford, Banco Santander, Unilever, KFC, Zalando, HBO, Turismo de España, Mondelez.
His work has been recognized at different national and international festivals: Cannes, One Show, Club de Creativos of Spain (C de C), El Sol Iberoamericano... In the last year, he has helped Ogilvy Madrid to be proclaimed best creative agency of the year in Spain.
President & CCO
Born in Mexico, he grew up and studied his entire advertising career in France, graduating with a Master's degree in Marketing and Advertising Strategy at the University of Paris Pantheon-Assas. There he himself began his career as a creative in agencies such as Lowe Lintas, J. Walter Thompson, Publicis and LittleBig.
Recognized by Scopen's Agency Scope study as the most admired marketing professional in 2019 and among the 10 most creative leaders in 2021 in Mexico, from December 2016 to January 2019 he also assumed the presidency of the Círculo Creativo de México. Since January 2021, he has served as Vice President of the Alliance for the Strategic Value of Brands (AVE).
He is a proud board member of the conspiracy to change advertising.
Chief Executive & Creative Officer
Named twice as one of the ‘Top ten most influential people in communication and marketing under 30 in the US,’ Björn (45) went on to become Chief Creative Officer, and later also Chief Executive Officer, at Ogilvy Group Germany. While he quarterbacked influential work for German Rail, Coca-Cola and Siemens in 2018, he also boosted the Frankfurt office to 48th Most Creative Agency in the World for the first time ever.
In 2019 he bettered that to 42nd. Björn’s ambition is to continue evolving the agency into a globally relevant creative company fueled by his creativity+ vision. Under his leadership, Ogilvy Germany was listed alongside Google and Uber as one of the most innovative companies in the world in 2020, and one of the most innovative companies in Germany three years in arow (2018, 2019, 2020 by Statista). So far, 2021 is a record-breaking year for Ogilvy Germany businesswise. And its best since 1996.His vast international experience includes GREY London, GREY New York, Wieden+Kennedy Amsterdam, DDB Berlin and M&C Saatchi Berlin. Björn, has also won his fair share of awards, including a Euro Effie Grand Prix, an EPICA Grand Prix, Eurobest Grand Prix, Cannes Lions, Clios, D&ADs, two Campaigns of the Year and a ‘Prix Un Certain Regard’ at the real Cannes Film Festival. Not the ad festival.
Head of Global Campaigns
Elena is the Head of Global Campaigns at WWF International. Her work focuses on designing and implementing global campaigns to accelerate the delivery of conservation impact for one of the largest environmental NGO networks. Campaigns include Save Our Shared Heritage, which successfully removed multiple industrial threats from World Heritage sites across world; and campaign No Plastic In Nature, which calls for the development of a global treaty to end plastic pollution and received 8 Cannes Lions in 2021. Before joining WWF, for over 13 years, Elena worked at international advertising agencies, including Saatchi&Saatchi in Moscow and London, to deliver effective communication campaigns for a diverse set of companies and organizations in EMEA. Elena has a master’s degree in Environmental Technology from Imperial College London.
Executive Creative Director
Returning to TBWA in 2018 as Hong Kong’s ECD, Jerome has led the agency to become the most innovative and creatively effective agency in the market. For three years in a row, TBWA\Hong Kong was awarded Creative Agency of the Year 2019, 2020 & 2021, and for the second year running, Digital Agency of the Year 2020 & 2021 by Campaign Asia Pacific, as well as a contender at the inaugural Campaign Global Creative Agency of the Year.
It has since consistently ranked the #1 Most Effective Agency in Hong Kong, in both the Effie Index and WARC Effective 100 rankings. In 2021, the agency won its second consecutive Grand Effie, while Jerome was ranked Hong Kong’s #3 Most Awarded Creative Director in Campaign Brief Asia’s Creative Rankings.
Prior to Hong Kong, he spent 9 years at McCann in several offices, including Bangkok, Shanghai, Singapore and Kuala Lumpur. In his previous role, Jerome served as ECD, Global – Digital Foundry at Commonwealth\\McCann, where he spearheaded digital creative and innovation.
Senior Digital Marketing Consultant
Jung von Matt IMPACT
Online media strategy and planning (full-funnel); Since 8 years industry expert of the most important online marketing platforms like Google, Facebook, TikTok, Snapchat, LinkedIN, Programmatic, HubSpot, etc. Deep Ad Technology Know How.
Dr. Mir Damoon Mir
Founder & CCO
ZIGMA8 | 360º Creative Communications
Dr. Mir Damoon Mir is the Founder and Chief Creative Officer of the Iran-based, multi-award-winning advertising agency, Zigma8. For almost a decade, he and his team at Zigma8 agency have been providing world-class communications solutions to national and international clients.
Dr. Mir Damoon Mir is widely known across the Middle East for his impressive results achieved during his 20-years of experience as a brand strategist and consultant for many international enterprises and brands. Major players such as Samsung, Panasonic, Master Card, and more have benefitted from his creative foresight and strategic expertise. This expertise is just one of the reasons why he is often requested to give interviews and commentary in publications and conferences.
Group Creative Director
Kelly Woh is renowned for her idea generation and passion for flawless. She loves to create engaging solutions that impact brands and culture. Kelly has over 18 years working experience in China and joined Ogilvy Shanghai as Group Creative Director in 2015. She was tasked as an integrated role and setting up the digital-driven creative team for China. Since then, she has pushed the boundaries of sociable digital creative, adopting new technologies to provide innovative solutions to clients. Throughout her career, Kelly has worked on numerous clients like Nike, Adidas, Coca-cola, Sprite, Lego, Shiseido, Uniqlo, Unilever, VW, Kraft, KFC and other international and local clients. Kelly was also featured as one of The Top10 Malaysia Creative Youth awards; Campaign Asia-Pacific 20 exceptional women to watch in Asia-Pacific Marketing and The A-List Campaign Asia winner in 2017.
Before joining Ogilvy, She worked at AKQA and Ogilvyone, has created several award-winning Integrated and digital campaigns for global clients such as Nike, Adidas, Kraft and Unilever in the significant industry award like Cannes Lions, OneShow, Clio, Adfest & Spikes. Besides, Kelly serves as a jury for D&AD, OneShow, Art Director Club, Adfest, Adstar and several China local awards.
Chief Creative Officer Asia
Valerie's love for painting since 5 spawned a career of more than 20 years across brand-building and integrated creative solutions for major brands such a Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Changi Airport, Central Provident Fund, Shell, GSK, Cycle & Carriage, Friesland Campina and many others.
In 2010, Valerie was made the first female chairperson in the history of the Creative Circle Awards Singapore and went on to judge at all major shows: Spikes Asia, Cannes Lions, D&AD, Clio, One Show, London International Awards and Effies.
Over the years, she has made her mark at One Show, London International, Effies, Golden Drum, Spikes Asia, Adfest and the Webby’s. Under her leadership, JWT Singapore picked up the Best Of Show award, at Creative Circle Awards 2012. That same night, they were also awarded Digital Agency of The Year and the Grand Prix for Digital/Mobile. Most recently at Cannes Lions 2022, she helped her region pick up a Grand Prix, 2 Silver, 1 Bronze and 15 Shortlists.
For all her achievements, she was awarded Singapore’s first Digital Creative Director of The Year award at the 2011 Advertising Hall of Fame event and she continued to defend this title again in 2012. She has also been voted by IAS as one of Singapore's Most Influential CD from 2011 to 2018.
Her love for creativity spans beyond communication and one of her proudest achievements is creating her own ice cream brand and shop Licktionary, with her husband Farrokh Madon.
Thomas Birk Christoffersen
Senior Art Director
Degree in Advertising from DMJX in Copenhagen.
Started his career at DDB 10 years ago and have worked at both traditional advertising agencies and digital agencies in Copenhagen. Now as a Senior Art Director at the Digital CX Agency Nordlid.
He has developed award winning campaigns for national and international companies and have worked with clients like McDonalds, RSA Insurance, Coca Cola, Huawei, Danish Lottery and Carlsberg.
Nordlid means “The Nordic team” and is a creative digital agency and part of Bording Group.
Pravara Sardesai is Marketing Officer with UNICEF in India Country Office. She was an advertising and communication professional for around 6 years with Ogilvy before joining the development sector. She completed her Executive MBA from Indian Institute of Foreign Trade in International Marketing. As a part of UNICEF, she is responsible for all the marketing communication for fundraising by UNICEF across India.
Lucas Pereira Damazio
Emporia Branding Group
Doctor and Master in Language Sciences, specialist in Multimedia Production and Neuroscience, graduated in Social Communication, with specialization in Advertising and graduated in Letters with qualification in Portuguese. He is a professor and teaches in undergraduate and graduate courses. He also works as a publicist, developing institutional and promotional communication projects, advertising campaigns, content for digital media, strategic planning and sensory marketing actions, guerrilla marketing and live marketing. He has already won The New York Festival, Prêmio Lusófonos de Criatividade, Dotcomm Awards, Davey Awards, Viddy Awards, Hermes Awards, AVA awards, Muse Awards, Wina Awards, Luum Awards, Festival Fepi , Gramado Advertising Festival International Award, the Clap Award, Festival Plus de Publicidade, Prêmio Catarinense de Propaganda and was a finalist in the Acaert Radio and Television Award and in Lisbon Health. He has articles published in national and international conferences and journals. His publications address topics such as: transmedia, consumption, imagination, branding, postmodernity, myths and creativity
Executive Creative Director & Head of Content
With extensive experience in digital, he has been working for 20 years in the advertising market as a creative and content professional. His career also includes passages in agencies such as Jotacom The Cross Performance Agency, Proximity BBDO, Grey Group, G2, Rapp Brazil, Sunset and Salem. Among the brands he has worked with are Duolingo, Pepsi, P&G, Samsung, Santander, Avianca, BMW Group, Mastercard, Loctatite. Felipe also adds to his career performances as a judge, in addition to winning awards at important national and international festivals such as the Effie Awards Brasil and Latam, Lisbon Tech International, Lusófonos Creativity Awards, ECHO Latam and Global, Lurzer's Archive, Creative Club Festive São Paulo and ABRADI Award, in which he was recognized as a Digital Creative Professional of the year (2019).
Nicola Rovetta has been putting the “digital” in advertising since more than 20 years, working for agencies and international networks. His experience spans across digital, advertising, direct, social media, PR and healthcare. He worked for local or global brands and companies such as Harley-Davidson, Unilever, McDonald’s, Nissan, Henkel, Lufthansa, Nivea, UniCredit Group, easyJet, Sony Playstation, Google and more, and served as a Juror in several Awards. He is active in the Italian Art Directors Club and a member of the special teams.
Jason is the newly appointed Head of Creative Excellence, Publicis Groupe, Asia Pacific, Middle East and Africa, tasked with elevating the creative output of the Groupe’s most significant and ambitious clients across the region. He was formerly the Chief Creative Officer of Leo Burnett Australia, an agency consistently recognised for its entrepreneurial culture and progressive creativity.
He is passionate about business transformation, design thinking, and helping brands navigate the rapidly changing communications landscape. He’s been behind highly awarded projects such as One House, Reword, #MyFamilyCan, BYO Cup Day, and many more, transforming Leo Burnett Australia into one of the world’s most creative agencies.
In 2022, Leo Burnett Australia won the Cannes Lions Grand Prix for Innovation, was ranked #2 Most Innovative Marketing and Media Company by the Financial Review, ranked #1 in Australia, and #23 globally in the WARC 100 Most Effective Campaigns. Ranked #3 Most Creative Asia-Pacific Agency at Spikes Asia winning 2x Grand Prix’s for Innovation and Integrated, a global finalist for Innovation by Design in the prestigious Fast Company Architecture Award, plus 9x Gold AWARD Awards. And in 2021 Leo Burnett was ranked #3 Cannes Lions Regional Agency of the Decade (Pacific).
He is a respected member of the creative community, both locally and internationally. Leo Burnett is the only Australian agency to have won the coveted Cannes Lions Grand Prix for Good. His work regularly features at Cannes Lions, D&AD, One Show, Clio, Webby's, SXSW, Spikes, Effies, and AWARD.
Executive Creative Director
After several years studying B.Com CA, Camilla got out just in time, pursuing a career in advertising. After a number of years working on TV ads, print and radio campaigns, she found her way into the more experimental and innovative side of advertising, focusing on behaviour change through succinct customer journeys with creative solutions at their core.
It was here her life changed forever. Exploring innovative solutions to solve business problems; like building a real-life website on a 2km cycling track for Toyota RAV4, turning a non-profit organisation into a Media Agency to feed hungry children for the PSFA, and telling people to “say it with a cactus” instead of flowers in Netflorist’s drought campaign, Camilla has won a number of awards, both locally and internationally; including Cannes Lions, Loeries, Bookmarks, Webbys, D&AD, FWA and One Show. She has also sat on the Cannes, Dubai Lynx, Creativepool, One Show, Loeries and Bookmarks panels, and has a seat on both the IAB and Creative Circle councils in South Africa. She was also in the top 100 Creativepool's Creative Industry Influencers of the Year for 2020.
General Creative Director
Advertising creative with more than 14 years of experience, he worked in agencies at the Uruguayan market like: Cautiva and Punto Ogilvy and in the Peruvian market: Pragma, MullenLowe and Tribeca Media, where he holds the position of General Creative Director.
He is also a creativity teacher at Brother Lima.
Throughout his career his work has been recognized at different local and international festivals.
Executive Creative Director
Executive Creative Director
David São Paulo
Renata Leao is helping to co-lead a fast-growing creative department at DAVID Sao Paulo - where she provides creative leadership across the business working closely with DAVID´s partners and leaders.
For the past 22 years, she has also worked at Wunderman Thompson, WMcCann, AlmapBBDO, F/Nazca Saatchi&Saatchi and Ogilvy & Mather, being responsible for global and regional award-winning work for clients like Burger King, Coca-Cola, Google, Avon and Unilever.
Her work across different media platforms has been recognized with over 40 international awards: Cannes, Clio, LIA, The One Show, Wave, and many others.
But she still feels her greatest achievements are still in the making.
With over 25 years of international experience in technology, digital, and communication companies, I’ve been playing leadership roles in the marketing and communication industry in the last decades, managing multicultural and cross-disciplinary teams to deliver value to clients, helping them connect their businesses with consumers in a meaningful way.
Holding an MBA in Business Management by FGV, I have been expanding my knowledge through leadership extension programs as the ones held at Wharton School and INSEAD Business School.
Delna’s advertising career started when she decided to take a brief hiatus from filmmaking for a chance to write alongside this mercurial creative director at a hot shop called Ambience.
She finds herself some 20-odd years later as newly minted Chief Creative Officer for Ogilvy, Africa. And looking forward to developing the Agency into one that has depth & breadth of talent to create multiple-platform ideas for both local and global clients.
Creative highs for her have come in many shapes and forms:Gold Lions, Blue Elephants, Pencils (graphite, gold and yellow); the #Femvertising Awards, Spikes, Effies. And, taking a former agency from never ran to a Top 10 Creative Agency in 18-short months.
She has been on a jury in the most recognised advertising festivals, such as Cannes, D&AD, Gerety, Kyoorius and, has made it to the list of Women Who've Changed the Face of Media as well as the 50 most Influential Women on multiple occasions.
Delna has always had a long-standing love/hate relationship with caffeine. And is an avid reader, known to consume a book a day when
Executive Creative Director
Santi Sánchez is founding partner and executive creative director at Rosebud. Since 2008 puts soul and vision to many of the brave campaigns signed by the agency.
During his career, Santi has created and crafted campaigns for all kind of media, from tv to digital. He has worked for brands such as Red Bull, Nestlé, Oxfam, Unibet, Luckia, Norauto, Sprinter Sports, Red Cross, Trops, Pascual, Snatt’s.
Many of these works have been awarded in festivals as El Sol, Eurobest, El Ojo de Iberoamérica, Best Awards, La Lluna or WINA Festival, were Rosebud became agency of the year in the current edition, thanks to the non-profit project La Venuseta.
Executive Director, PR and Influence, Social
Manages two portfolios within Ogilvy, working with recognised local and international organisations across multiple industries since joining the agency in 2008. She was recognised as 2014 Southeast Asia’s Young Achiever of the Year by Campaign and has spearheaded numerous award-winning campaigns for categories focusing on insights-driven campaigns, effective engagement, and successful launches. She also facilitates workshops including for messaging, storytelling and media coaching exercises for senior executives.
In her role as Executive Director of PR & Influence, Social practice in Singapore, Q works closely with the APAC president and the network to drive an earned-first – not earned-only – agenda for clients to deliver results-oriented work as well as issues and crisis management. Since then, she has extended her portfolio of capabilities and drive integration in social media, advertising, and Islamic marketing, amongst others. Q specialises in issues-prone, volatile industries such as the finance, healthcare and property sectors, amongst others.
Associate Creative Director
Follow your intuition. Find the truth. Create good work. Make an impact.
For the six years that I have spent in advertising, these have been the pillars that guided me along the way into creating impactful, award winning campaigns for clients such as Godrej, ICEA LION, Safaricom, P&G, Coke, Philips, Diageo, Mondelez, among a few.
So who am I? I am an award-winning insight-obsessed Associate Creative Director currently working at Isobar - Dentsu Kenya, a global full-service data and idea led digital agency.
I believe that deeply understanding your consumer’s truth is the key to unraveling how to truly connect with them. This will always be part of my arsenal for crafting powerful brand stories and applying this aided me in creating campaigns that resulted in my being listed in the Next Creative Leaders 2021 by The One Club for Creativity and The 3% Movement - a first for an East African woman.
I'm always in awe of the impact we can make in this industry. We can form and inform culture and inspire action in millions. I believe we should all hold that power responsibly, always be true to ourselves and make work that will leave some good in the world.
Because our work is our legacy.
President & CEO
Zulu Alpha Kilo
As Zulu Alpha Kilo’s President & CEO, Mike oversees all aspects of the agency’s business. His passion for building high-performance teams has made him a highly sought-after leader in the advertising industry. Throughout his career, Mike has built a reputation as a thought leader in digital, social and non-traditional marketing. He’s been an integral part of Zulu’s success - being named Ad Age’s International Small Agency of the Year and Campaign US Independent Agency of the Year. The shop was also named to Forbes list of Best 25 Small Companies and one of Canada’s Most Admired Corporate Cultures. As an independently-owned creative agency of 140 “Zuligans”, Zulu has built an international reputation as an industry outlier and one of the world’s most respected independent agencies. The 14-year-old shop has grown with big-name clients such as Subaru, Bell, Campbell’s, Whirlpool, Harry Rosen, HomeEquity Bank, Interac, and Save-On-Foods, and has recently expanded with offices now in Toronto, Vancouver, and New York.
Joaquin comenzó su carrera en el año 2004 como director de arte. Trabajó en agencias como Agulla&Baccetti, Lowe, JWT y BBDO trabajando para marcas como Ford, Pepsi, Nike, Unilever entre muchas otras. Durante su carrera ha ganado premios en los principales festivales del mundo. Desde el 2019 lidera creativamente BBDO Argentina.
Throughout his career Rubén Sánchez has worked for different agencies such as VCCP, MRM//McCann, M&C Saatchi or PS21 where he has worked for clients such as Microsoft, McDonald's, Vans, Banco Santander, Pepsico Group, Bumble or AliExpress among others.
He has been fortunate to see his work recognized in festivals such as El Ojo, Eurobest, The One Show, Clio, D&AD or Cannes Lions - including a Grand Prix.
He currently combines his work as Creative Director at True with that of professor in the Master's Degree in Advertising Creativity at The Atomic Garden Madrid.
Executive Creative Director
Innocean Worldwide Spain
They always thought that I would be an art director because I drew very well, but just as Rafa Nadal decided to play with his left arm, being right-handed, I decided to be a copywriter. For making it difficult for me and being contrary, which is very common in this profession (lol). It hasn't gone bad for me. Not as well as Rafa, of course, but I´ve been working in nice agencies (McCann, BBDO, Leo Burnett…) I’ve won prizes at the most famous festivals and above all, I’ve being happy doing what I like (most important issue).
In those agencies, I managed important accounts such as Hyundai, Kia, Coca Cola, Pepsi, Renault, Repsol, ING, Telefónica, Vodafone, Orange, Iberia, TNT, MTV, 3M... And always with wonderful people from whom I have learned, both in this industry and in life.
Now, I´m ECD at Innocen Spain, and I try to transfer that learning and the passion that I continue to have for this fantastic profession to my team.
Alejandra is a Mexican multicultural creative with experience in sustainability & genre perspective. She is a multidisciplinary creative director, copywriter, voiceover, & sometimes a speaker. Currently living in Chicago
She have 16 years in the industry, managing teams and creating ideas and strategies for brands in Mexico. Today is grateful to be ambassador and creative lider from publicitarias.org in México.
She have worked both in networks and independent agencies serving global and national brands like: Grupo Cuauhtémoc Moctezuma, Cerveza Indio, Chupa Chups, Alfa Romeo, Fiat, Mitsubishi, Jeep, Unilever, Rexona, Axe, Hellmann’s, Absolut, José Cuervo Especial, Hasbro, Dormimundo, Burger King, Jaguar, Land Rover, Greenpeace & Unicef.
Founder & CCO
Tap Kruavanichkit is a chief creative officer and co–founder of Farmgroup (www.farmgroup.co.th), a Bangkok-based creative and design consultancy. Founded in 2005, Farmgroup has worked with several major brands including the Apple, Association of Siamese Architect, Country Group Development, Central Group, Singha Corporation, The Mall Group, Universal Music Thailand, and Football Association of Thailand, with projects reigning across different fields of art and design from branding and custom type design to installation and commercial interior spaces. Tap believes that by integrating the different disciplines, we are able to create a more complete brand experiences and contribute to better businesses, cultures, and communities. Besides working for clients, Farmgroup also annually organizes the Hotel Art Fair (www.hotelartfair.com), gathering top galleries around the region under one roof for a weekend. The fair aims to provide the public with a more casual and comfortable atmosphere to view art.
MullenLowe Group U.S.
As president of MullenLowe Boston, Kelly is part of a leadership team responsible for managing the largest advertising agency in Boston. Kelly works with many of the agency’s most progressive and innovative clients, including KFC, T.J.Maxx, Credit Karma, E*TRADE, and Navy Federal Credit Union. Prior to joining MullenLowe, she served for 10 years as a senior vice president of marketing at Bank of America, where she oversaw advertising, agency management, and brand. During her Bank of America years, Kelly was an avid supporter of the Special Olympics, and managed a team of over 300 differently abled people. Kelly’s commitment to diversity and inclusion is demonstrated inside and outside the agency, oriented toward current and future leaders with the goal of creating long-term change. She has recently contributed to the launch of an industry-first program to help mothers return to work, www.momternships.com. In addition, she has served as an executive sponsor, mentor, and champion of several grassroots, employee-led diversity organizations as well as serving on the Advisory Board for the 3% Movement and taking the role of Event Chair for the 2020 ABCD Community Heroes Celebration. She has been noted for her commitment to these goals by Boston Magazine for Boston Magazine’s 100 Most Influential People (2020), Campaign US for the Female Frontier Award “Championing Change” (2020), and Boston Business Journal’s Power 50, The Region’s Most Influential Leaders (2019). Kelly is certified in Positive Psychology from the Whole being Institute and is also the creator of an online forum related to professional and personal development, myyearofwhittling.com.
Chief Creative Officer
Fue Partner, CCO de Prolam Y&R. CCO de The Bravo Group, NY, USA. He sido premiado en Cannes, Clio’s, Andy’s, D&AD, ADC, LIAA, One Show, NY Festivals, El Sol, Lápiz de Platino, FIAP, El Ojo, Wave, Fice, Fepi, Wina, Achap, Effies. Fue nombrado Mejor Director Creativo Chile por MKTG BEST. Ha sido Presidente Jurado Radio de El Ojo, Argentina; Presidente Jurado Radio en Wave, Brazil; jurado en Cannes en 3 oportunidades; Clio’s; NY Festivals; Eagle Awards, Mexico; APAP, Perú; Tatakuá, Paraguay; Caribe, Panamá; Fepi, Argentina; AdStars, Asia; y Presidente del Jurado en A!, de Achap.
Founder & Creative Chairman
The Quollective Africa
From saving an endangered rhino species and reducing the HIV infection rate among urban youth in Africa to using an ageing black kung-fu master and a love-seeking octogenarian to sell talk time & mobile data bundles, Emuron has spent more than a decade creating communication for a vast range of categories on the African continent.
Emuron has taken his writing and creative thinking across almost every key sub-Saharan African market where he has milked true local insights by interacting with every day people at local bars and flea markets to create, craft and tell locally relevant African stories.
In a career that spans over a decade, he has created campaigns for a range of markets including but not limited to: Kenya, South Africa, Uganda, Tanzania, Rwanda, Burundi, Zambia, Malawi, DRC, Congo Brazzaville, Ethiopia, Angola, Seychelles, Madagascar, Burkina Faso, Gabon, Ghana, Nigeria, Niger and Tchad. During this period, he has worked on a range of brands across categories, including but not limited to: Telecommunication, Finance, Health Marketing, Beverages, Durables, Aviation and Motor, FMCG, Electronics, Government and Animal Conservancy and has shown the ability to quickly adapt to new categories and territories.
Emuron’s work has picked up a range of local, regional and international awards including Clios, Cannes Lions, One Show, Dubai Lynx, Loeries and APAs. His highlights have included winning a Grand Clio and Dubai Lynx Grand Prix for Good.
He has also served a s jury member at a host of awards shows including the Clios, One Show and Loeries.
Melanie Tobal is the Founder and Director of Publicitarias, a nonprofit organization that since 2017 promotes diversity and gender perspective across the advertising industry. Publicitarias has ambassadors in Argentina, Chile, Peru, Mexico, Guatemala, Ecuador, Dominican Republic and the United States.
Early in her career, Melanie worked as a Creative Director for clients like Diageo, Oracle, CCU, LoJack, among others. Today she is Cofounder and ECD of Hermana, the first Argentine advertising agency created from a gender perspective, Creative Consultant at Posta, Argentina's leading podcast production company, and creator and host of Spotify's original podcast Acabar.
Director of Planning and Business
Psychologist by training, publicist by trade.
Venezuelan by birth and more recently nationalized as a Costa Rican. Thanks to my master's degree in Human Behavior Research, I have been able to apply the knowledge of the discipline of consumer psychology in the strategic development of brands, enhancing the possibility they have of impacting the world.
I have always been linked to the world of agencies, starting with Leo Burnet, Publicis Groupe, Concept McCann and Lowe in Venezuela. Due to the political crisis in my country, I decided to accept an opportunity at Publimark MullenLowe Costa Rica. Now I have more than 5 years at GarnierBBDO, a distinguished agency in the region with more than 100 years in the market, where I work as Director of Strategy & Business.
Havas Health and You
Gabriela is a designer at heart, true cancerian, a good listener, a passionate traveler, an avid lover of history and stories, a big fan of color, and a self-proclaimed "over 50" creative art director warrior who believes that big ideas can only come from experience of a genuine insight.
In more than 30 years as a creative working at global and local agencies she built a strong portfolio of work for a variety of clients such as MasterCard, General Motors, Unilever, Nestlé, Ferrero, Coca-Cola, J&J, Monsanto, Bayer, Colgate, Aché, Galderma, AstraZeneca, Pfizer, Sanofi, Janssen, Medley among others. That demonstrates the range of her experience to develop campaigns in different segments across ATL, BTL, POS, digital media, and product innovation for consumer retail, BTB/BTC, and healthcare DTC/HCP.
Dedicated to perfection, Gabriela is always anticipating issues, communicating diplomatically, and keeping up to date with trend innovations and emerging media platforms in order to pursue a goal: to develop more than beautiful visual campaigns, to inspire and collaborate with a diverse group of creatives to create as a team, and to deliver for all clients a relevant and powerful conceptual idea that will resonate with their target audiences.
Global Creative Director
Nick began his career in traffic, routing ads by day and writing spec ones by night when a creative director explained, “the best ideas come out of nowhere.” After working his way into the creative department, he’s been adventuring around the world searching for those ideas and more. Millions of miles later, and countless nights lost, hungry and cold, he is pretty sure he may have misunderstood what that meant.
He has found inspiration everywhere, learned truth is a universal language and discovered the best way to tell a brand’s story is to have plenty of your own.
Nick is currently a Global Creative Director for CW/McCann helping steer Chevrolet around the world while living in the woods of Northern Michigan.
Matej Kodrič is an experienced creative director who has grown and developed his skills both in global (JWT, Saatchi & Saatchi), and in the largest Slovenian advertising agencies. Along the way, he worked for famous brands such as Toyota, P & G, Volksbank, Sberbank, Coca cola, Slovenian National Olympic Committee, Sandoz, Colgate, Mastercard and a number of the biggest Slovenian brands, for which he won many national and international awards. In his work, he focuses on social responsibility and sustainable campaigns and advocates ideas that change the world. In his free time he collaborates in advancing social cohesion in his local environment.
Paloma is the Creative Director of Oniria/TBWA. She was born in Asunción, Paraguay, and she started her career as a publicist when she was only 17 years old.
Paloma believes that advertising can be a driver of social change, from shaping the perceptions and culture of people. Especially when creativity challenges the status quo.
As a head phrase she has very present “Make it smart. Make it beautiful. Have fun” emphasizing those simple, but at the same time, impactful ideas.
In her case, she has worked for brands such as; Dove, Itaú, Skol, Corona, WWF, Uber, Pedigree, Toyota, McDonald's, and others.
She was one of the creative directors behind ideas tales such as “Paseo del recuerdo” by Itaú, Prices Uber, “Lime Bottle” by Corona, Water Harp by Sonidos de la tierra, just to mention some hits in her career.
Ana Castro Mendivil
Founder & Chief Creative Director
La Agencia® - Laboratorio Creativo
Named as “Creative Woman” in Women Marketeers 2019, Ana María Castro-Mendívil (42) is the founder and Chief Creative Director of La Agencia®, one of the most relevant and longest running independent agencies (2007) in the Peruvian market.
She has worked for important brands in Peru, Brazil, Miami and France, companies such as Sigma Alimentos, Molitalia, Alicorp, Gloria, Nike, among many others, one of her latest projects being the development of a "Peru por Naturaleza" brand for PROFONANPE, a non-profit private entity, specialized in the collection and management of financial resources in an efficient manner, destined to the execution of programs and projects that contribute to the conservation of biodiversity, the mitigation and adaptation of climate change.
Today La Agencia® - Laboratorio Creativo, directed by Ana María since its foundation, manages more than 40 important mass consumption brands in the Peruvian market, developing Branding, On & Offline communication, the performance of their web or e-commerce.
Ana María is a faithful believer that every campaign that is carried out must have a purpose to educate and improve us as a society.
Group Creative Director
Cheil Centrade Bucharest
Denisa started her career as a copywriter in Ogilvy & Mather and continued to grow and create good work as a Senior Copywriter & Group Creative Director in agencies like Saatchi & Saatchi, Isobar Dentsu, MRM // McCann, Leo Burnett, and currently Cheil Centrade, both in digital advertising and ATL.
She worked for clients like Coca-Cola, Lidl, Metropolitan Life, Anais, Kozel, Ursus, First Bank, Raiffeisen, Unilever, Nestlé, Mondelēz. Her work was noticed in Cannes Lions, Golden Drum, IAB MIXX, Effie. When she’s not creating campaigns, she volunteers for animal protection, fostering and rehabilitating dogs.
Executive Creative Director
He champions powerfully simple thinking that solves real world and business problems. His career has spanned 20 years, starting in London at St Luke’s where he learnt the craft of storytelling across global brands and not-for profits. In finding his way to Australia he’s delivered creative excellence and award wins across agencies, in-house and even a stint on the tools in a VFX post house. His proudest moment is saving 46 million tampons from landfill with his work on Mooncup in the UK and most recently driving diversity policy change in one of Australia’s leading television networks. He’s excited everyday by the power that briefs and the industry have to move the world forward and passionate about developing the future of diverse talent in this industry.
Executive Creative Director
As a kid, Bartek wanted to be a hero. Since he ended up in advertising, he regularly tries to save the world, or at least make it better. Of course, he knows that it won’t happen. But still, it’s worth giving a shot.
Fighting famine in the Horn of Africa with UNICEF. Check.
Giving children from SOS Children’s Villages an even start during back to school. Check.
Reminding Poles to use diacritics together with Polish Academy of Sciences. Check.
Pointing out that Jesus was a refugee during the migrant crisis together with refugees.pl. Check.
Caring for the small business owners and the aesthetics of Polish streets with Business Facelift, protecting seniors from thieves with Scamproof Crossword, ensuring safe shopping during the pandemic thanks to SafeWAZE2Shop and hacking Google voice assistant with OK, Babcia to help old people feel relevant again – all together with Mastercard. Check.
Making ecology an important topic during the elections and promoting WWF report through Ecopatriots and The 6th Extinction. Check.
Rewriting Noble Prize-winning novel, The Peasants and turning it into a STORYTEL audiobook called The Future Peasants, all to teach kids about climate change. Check.
Helping autistic kids create Christmas Survival Guide. Check.
Encouraging Europeans to join #MySanctions and fight Putin by saving energy. Check.
Bartek has also makes commercials to sell BBDO’s clients products and services. Damn good commercials.
Executive Creative Director
Klára Palmer began her career in 2005 at DDB Prague. After a few years of working on campaigns for McDonald’s and Volkswagen she moved to Proximity Prague to gain experience on O2 and Shell. She then spent time at Nydrle in 2012 in a multi disciplinary role of Copy Writer and Idea maker, which saw her expand her digital portfolio. This converted her into a leadership role as Associated Creative Director. It was at Y&R Prague and later at McCann where her Internationally Award Winning work promoted her to the position of Executive Creative Director, managing creative for international brands such as Mastercard and ASAHI breweries.
Her work has been awarded among the best in shows such as Cannes Lions, London International Awards, One Show, Golden Drum and many others. She is currently a member of the ADC Czech Republic committee taking care of the local ADC awards.
During the past years she has also served as a jury member at local and international awards shows such as Cannes Lions, NY Festivals Global Awards, ADC Creative Awards and others.
Executive Creative Director
Uruguayan, Pablo is Graduated in Communication Sciences from the University of the Republic, specializing in Advertising and Institutional Relations. He has complemented his academic training with creativity, writing and leadership workshops.
Pablo began his career as a Copywriter Jr. at Lowe Ginkgo Uruguay. After being promoted to Copywriter Sr., he transferred to Leo Burnett Montevideo, where he served as ACD. He became Creative Director of Lowe Venezuela years later, working regionally for Unilever, J&J and Alitalia, among other clients.
In 2004 he settled in Mexico, playing an active role in the growth of one of the most successful agencies of that time, Olabuenaga Chemistri. There, he served as a Grouper until 2010. That year he joined Leo Burnett Chicago Lápiz as Creative Director, working for different P&G brands. Years later he returned to Mexico to lead a Creative Group at Y&R, coordinating global communication actions for Revlon and diverse projects for Dannon.
After being a Group Creative Director at BBDO Mexico for 5 years, he was promoted as Executive Creative Director where he currently co-leads the agency's creative department, overseeing work for clients such as Ford, Mars, Pepsico, Essity and Uber.
Over the last 25 years I have worked as a Creative Director / Copywriter for the largest
advertising groups, such as DDB, Publicis, Mccann and Interpublic, serving key consumer
brands like Phillip Morris, ABInbev, Claro, McDonald ́s, Renault, Oracle, Johnson & Johnson, P&G, Pernod Richard, Unilever, Avianca, Nestlé and Natura.
I have been leading creative teams across all the communication categories – advertising,
brand experience, shopper marketing and digital.Three years ago, I moved to Colombia, and I started working for DDB Colombia as a General Creative Director in the Brand Experience unit. Currently I also hold the position of General Manager for two business units: Brand Experience and Shopper marketing. Due to my leadership and creativity skills, I was awarded at several international festivals like LIA, Effie, El Ojo, El Dorado and Clio. In addition to that I run an educational music and content project named ̈Freely, aprender émágico”, for children in Brazil.
Digital Creative Director
With 7 years of experience in advertising, dedicating her life in social networks, she started her career in Strategic Smarter Marketing growing and opening up to important advertising agencies such as Leo Burnett México and Ogilvy México. She has led great projects with international brands such as: Oreo, Ritz, General Motors, Cadillac, Mazda, Discovery ID, Microsoft, HBO, Cisco, HP, La Salle, McDonald's, among others. Among her achievements are: El Ojo de Iberoamérica, Cannes Lions and belonging in 2020 to the Cannes Lions See It Be It Program "El Dorado Festival". She is currently Digital Creative Director at DDB Mexico, the No. 1 agency in Mexico according to Cannes Lions.
Creative Executive Director & Founder
El Ruso de Rocky
Lucas Paulino comenzó su carrera profesional como copywriter en el año 2004 en Tiempo BBDO y Publicis Lado C Madrid. Desde el año 2008 hasta el 2012 trabajó en Sra Rushmore donde ascendió a Director Creativo Ejecutivo y realizó campañas para Coca-Cola, Aquarius y Mahou San Miguel.
Después de varios años liderando Del Campo Saatchi & Saatchi Madrid como Director Creativo Ejecutivo, en septiembre de 2014 fundó El Ruso de Rocky junto con su dupla creativa, Ángel Torres.
Durante todos estos años, Ángel Torres y Lucas Paulino han desarrollado un impresionante conjunto de campañas creativas para marcas de la talla de Coca-Cola, Aquarius, Renault, Toyota, Powerade, Plátano de Canarias, Bankia, El Corte Inglés, J&B, Pepsi o Mahou.
Son dos de los creativos más premiados en los festivales creativos del panorama nacional.
Digital Content Specialist
Gabriela is a digital content specialist in Puerto Rico with a master’s degree in business and Digital Transformation at University of Barcelona. Currently, she is in charge of the social media content for Puerto Rico’s leading National beer, Medalla Light.
She is a passionate about connecting people through her work. Has collaborated with international artists and athletes such as: Pedro Capo, Kany Garcia, Amanda Serrano, Jasmine Camacho, among others.
Part of her work with DDB Latina for digital and social responsibility has been recognized both locally and internationally in festivals such as SME Awards, Cúspide, among others.
CEO of VMLY&R Colombia 6 years ago, he began his career as a trainee at McCann Bogotá where for 23 years he dedicated herself serving such important accounts as Microsoft, Sony, American Airlines, Coca-Cola Group, Hewlett Packard, Banco de Bogotá, L'Oreal, General Motors, among others.
In 2016 after arriving from her maternity leave, she begins a process with the global office of Young & Rubicam. After four months of interviews, she was chosen to be CEO of Young & Rubicam Brands which at the time included Wunderman. Since then, one year has not been the same as the other, it has had to reinvent itself year after year through the separation of Wunderman, the development of Y&R's digital capabilities and finally IN 2018 the merger with VML.
In 2017, she was the winner of the "'Women to Watch Colombia". Recognition that is granted to the most outstanding women in marketing, advertising and media, in 2018 she was named one of the most outstanding professionals in the industry in LATAM and in 2020 she was recognized according to Scopen as the digital agency professional most admired by advertisers in Colombia managing to lead VMLY&R to be today the second most important digital agency in the country.
He has been a juror for several years at festivals such as Effie, El Ojo de Iberoamérica, Young Lions Colombia, FOMLA and WINA.
She believes in creativity, in the value of ideas and understands that our business must be around the needs of consumers/users to help brands connect with them impacting the experience at different touchpoints. That's why she feels she's in the company that should be right now , a place where Connected Brands are created.
She is a proud mom and wife and believes in the transformative power of women in business.
Sussy Navia is a Sr. Creative Copywriter who has been into advertising for around 7 years. Besides her home country Ecuador, she's also worked for other markets: Argentina, El Salvador y Guatemala. So far, she's developed campaigns for Unilever, Claro, BMW, Banco Guayaquil, Real, BAC Credomatic, and Teleperformance. Her constant hunger to learn new stuff has helped her to be chosen in very acclaimed leadership programs, like Elevate: Mentorship for Modern Leaders by The One Club for Creativity and Rare Leadership Academy by Rare with Google. Moreover, she 's also been a judge in well-known festivals: El Ojo de Iberoamérica and PHNX by AdForum.
Her experience with leading has defined her as an “Adtivist.” Mainly, she wants women to get equal opportunities in this historical men's industry. Because of that, she also develops a role as Ambassador and Creative Lead at Publicitarias.org, a LATAM foundation based in Buenos Aires which brings to the table awareness about equality and gender perspective in campaign processes and agencies. All the initiatives that she has led and worked on with her volunteer team have been published in Latin Spots, Roast Brief, Ad Latina, and La Produ.
Pablo dirige la oficina del Grupo BBDO en Chile desde marzo de 2018. Viene de vivir 8 años en Bolivia donde fue socio de las 3 agencias más grandes del país. Pablo es Diseñador Gráfico, tiene un MBA en Comunicación Estratégica y su carrera la pasó en diferentes agencias en Chile, como creativo desde Publicis, Leo Burnett, Zegers DDB, Puerto, Tropa Grey, y TBWA/Frederick. Fue Presidente del Círculo de Creativos de Chile. Ha sido ganador de 3 leones en Cannes, jurado en varios festivales en Chile, Argentina y Brasil. Ha sido nombrado el mejor Director Creativo de Bolivia y Chile. Además de la Gerencia de BBDO, es Vicepresidente de la AMDD y profesor de Creatividad de la U de los Andes.
En estos casi 4 años BBDO ha sido nombrada agencia del Año en los Effies 2020 y 2021, Agencia del Año en Achap el 2020, Agencia de Chile en el Ojo de Iberoamérica 2021 y recibió el premio MKT Best 2021 al mejor CEO de agencias de publicidad.
Executive Creative Director
I'm Laura Marco. After convincing my mother that it was possible to work without working hours and my father that you don't always work for money there was no way back but to embark on the world of advertising. Now I think, therefore I write. Sometimes simply for the love of writing, but for more than 20 years for commercial purposes, which has led me, after several multinational agencies and large clients from multiple sectors as Honda, Mazda, La Caixa, Nestlé, Mango, Danone, Coca Cola, RB, Puig Fragances, Vueling, Port Aventura, etc. to have a long career at McCann. Currently, I am Executive Creative Director at McCann Barcelona where covid put my new position to the test. So, despite having been with McCann for 16 years now, I feel that this is only the beginning.
<<< Thank you for your visit >>>