Your GOAL- my TASK: Support successful communication and make it visible
Why mediaresearch42 - Dr. Sandra Gärtner Research and ConsultingCustomer testimonials and references
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mediaresearch42 publishes together with Statista the Content Marketing Compass 2022 with focus on social media!
All study results that are important for social media and content marketing decision makers in 2022 in the comprehensive whitepaper as a free download
Everything you need to know for your content marketing 2022: The Statista Content Marketing Compass 2022 and the KPI-Matrix as free double pack
Save yourself the trouble of reading the most important studies and papers on content marketing and social media and get the summary in a comprehensive and great visualized report: The Statista Content Marketing Compass 2022 – download now for free
To help you put the topic of success measurement on a strategic footing, my frequently requested KPI matrix, cited in Compass, is useful – here as Download (in German). The table is the perfect complement to the Statista Content Marketing Compass 2022: KPI matrix for social media and content marketing for your effective performance measurement.KPI-Matrix - send an E-Mail to get the English version
Tipp: Eine Übersicht meiner persönlichen Top-10 Content Marketing Studien wurde gerade für 2022 aktualisiert Übersicht und Verlinkung der wichtigsten Content Marketing Studien in B2B und B2C aus dem Statista Content Marketing Compass auf einer Seite.
The ten most important content marketing studies on one page!
All the studies you should know in content and social media marketing in 2022 as a free download
You should know these ten studies on trends, challenges and success measurement in content marketing in 2022
A summary of the key studies will be coming soon in the new blog post.
For an overview of my personal top 10 content marketing studies, see here for a free download. Top-10 content marketing studies overview - get free PDF here
The ten most important influencer marketing studies on one page!
All the studies you should know about influencer marketing in 2021 as a free download
These ten studies on Instagram, TikTok, Twitch and Co. you should know in 2021
I wrote a summary of the first five of ten influencer marketing studies in the blog post These ten influencer marketing studies you should know in 2021.
Get an overview of my personal top 10 influencer marketing studies as a handy PDF one-pager hereTop-10 content marketing studies overview - get free PDF here
Mini webinar on the impact of Influencer Marketing
I explain how to measure the branding impact of influencer campaigns in this free webinar
Everything you need to know about implementing campaign-related market research in influencer marketing
The first part of our “Explained in 30-Min.” webinar series. If you prefer reading, take a look at my blog article on the topic of campaign-accompanying market research in influencer marketing. How to properly measure advertising effectiveness in influencer marketing .
So that we can (almost) meet in person, I recommend you register directly for the webinar here. your free webinar appointment here
THE mediaresearch42PERFORMANCE PORTFOLIO
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THE CORNERSTONES OF MY WORK
You have open questions? mediaresearch42 – Dr. Sandra Gärtner Research and Consulting finds your individual answers based on:
Experience and know-how">
Experience and know-how
More than 20 years of professional experience in market research and media companies, a certain curiosity for people, market developments and new topics as well as a distinctive methodological toolkit are the basis for our consulting services and implementation competence.
A reliable network
Reliability and trust are cornerstones of long-standing customer relationships and a solid and broad network of strong partners and experts in research, business intelligence and technology. To ensure that your project requirements can be optimally served at all times, we access the right experts for your needs when required, and you can rest assured that you are in the best of hands.
Heart and passion
For some, Big Data and market research are data crunching and bean counting – but I love data, tables and the people with their stories behind the numbers and get to the bottom of them with passion and heart and soul. And I love to package supposedly dry results beautifully for you and your audience.
CUSTOMER VOICES
“Sandra Gärtner unterstützt Google seit langer Zeit im Bereich der Forschungskommunikation und hat dabei nicht nur Ihre extrem hohe Marktforschungskompetenz sondern auch ausgezeichnete Branchenkenntnisse unter Beweis gestellt. Durch ihre professionelle und gleichzeitig herzliche Art macht uns die Zusammenarbeit immer viel Spaß!”
Daniel Meyer, Director Market Insights, Central Europe & EEMGoogle Germany GmbH
„Dank der langjährigen Vermarktungserfahrung und Expertise, insbesondere auch für digitale Themen, können wir bei unseren Studienprojekten mit mediaresearch42 sicher sein, dass unsere innovativen Marktforschungsinhalte auch verstanden und operationalisiert werden. Frau Dr. Gärtner weiss zudem, wie Research Ergebnisse verständlich und nachvollziehbar dargestellt werden, so dass die Untersuchungen einen echten Mehrwert für unser Marketing & Sales-Team und damit dem Markt liefern.“
Thorsten Schütte-GravelaarVorstand, smartclip AG
„In der langjährigen Zusammenarbeit mit mediaresearch42 können wir uns in jedem Projekt auf die Professionalität von Sandra verlassen. Die Ergebnisse der Arbeit lassen keine Wünsche offen und das hohe Maß an Vertrauen und Flexibilität bietet eine perfekte Ausgangsposition für den gemeinsamen Erfolg.“
Timo LüttenDigital Research Manager, G+J e|MS
Frau Dr. Gärtner unterstützt uns bereits seit mehreren Jahren zuverlässig, sympathisch und professionell bei der Durchführung unserer Mitgliederberfragung. Dabei können wir uns uns sowohl auf ihre Erfahrung in der Fragebogenprogrammierung als auch auf ihr Verständnis, auf welche Aspekte es in der Auswertung ankommt, in höchstem Maße verlassen. Herzlichen Dank!
Britta BuchtienLeiterin der Geschäftsstelle Deutscher Verband für Coaching und Training (dvct) e.V.
„Vielen Dank für die positive und sehr produktive Zusammenarbeit. Ihre hohe Methodenkompetenz, Ihre Vielseitigkeit und Ihr persönliches Engagement überzeugen uns immer wieder!“
Bettina VennenManager Business Development, G Benefit GmbH
Die Zusammenarbeit mit mediaresearch42 führte sehr schnell und reibungslos zu einem sehr guten Ergebnis. Wir setzen die damals erstellten Umfragen noch immer ein und haben bereits eine Menge an Insights von unseren Kunden gewonnen. Wenn wir eine professionelle Unterstützung für eine Überarbeitung der Umfragen oder auch eine Auswertung der bisherigen Ergebnisse benötigen, ist mediaresearch42 unsere erste Adresse.
Lorenz KrügerBusiness Trainer & Coach, V.I.E.L® Coaching + Training
„Wenn es schnell, aber mit sehr hoher Professionalität sein soll, dann ist Sandra Gärtner für uns der bevorzugte Partner. Einen TV Spottest für Beiersdorf hat nur Sie in dem sehr herausfordernden Timing sicher lösen können.“
Karin KieslGeschäftsführerin, Facts and Stories GmbH
Sandra Gärtner ist unser professioneller Partner für Marktforschungsprojekte für BtoB und bringt immer sehr viel gute Impulse mit ein, die unsere Studien wertvoll für den Kunden und die Presse machen.
Andrea BuzziGeschäftsführerin, Agentur Frau Wenk +++ GmbH
Durch die Arbeit von Frau Dr. Gärtner haben wir gelernt, die Kenntnisse, Ansprüche und Wünsche unserer Kunden besser zu verstehen. Im Rahmen der Neuausrichtung unserer Marken hat sich dieses Verständnis als sehr wertvoll erwiesen.
Tobias Ernst Projektmanager Marketing und Sales, Paychex Deutschland GmbH
THIS IS Dr. Sandra Gärtner Research and Consulting
Market research expertise, customer understanding, social media and content marketing skills, and a large network of experts who know their stuff
MY APPROACH - for best resultsPROFILE - Research by heart VOCATIONAL STATIONSACADEMIC BACKGROUND
MY APPROACH - for best results
Market understanding and empathy for the concerns of my customers are the basis for good consulting. “Methodological competence” is the prerequisite and the tools for developing and implementing the appropriate methods and implementation strategies for the individual requirements of my customers.
And since I cannot and do not want to implement everything myself that makes the most sense for the client, I work with a network of partners and institutes that are most suitable for the task at hand and meet my high quality standards – field service providers, full-service institutes or freelancers and experts in their field.
PROFILE - Research by heart
Personally, I’m more the “quantitative type” from conception to implementation and I’m currently very interested in new developments in business intelligence and data science and the combination of big data with representative samples from market research. Bridging the gap between the two worlds is, in my view, one of the biggest challenges of the digital future.
With more than 20 years of professional experience in the market research and media industry, I have an extensive understanding of the online advertising market as well as the requirements and open questions from a marketer, agency and client perspective. I was able to prove my methodological competence and passion for online market research, among other things, as a long-standing member of the Technical Commission of the Arbeitsgemeinschaft Online-Forschung e.V. (AGOF) and, last but not least, through my part-time doctorate on the topic of “A Currency for Online Advertising”. Since 2008, I have been applying my skills with empathy and heart and soul on behalf of great clients from the digital economy and medium-sized businesses.
VOCATIONAL STATIONS
1997 to 1999DIEVISION MEDIACONSULTING Part-time employment in the field of new media, Hanover. Main focus: Online marketing, SEO2000 to 2002GRUNER+JAHR EMS Leader Research & Mediaservice Key aspects: independent planning, realization and marketing of online media and advertising impact studies, presentation of market research results and consulting for B-to-B clients as well as development of market research standards in various committees such as the Arbeitsgemeinschaft Onlineforschung (AGOF).2003 to 2008AOL Deutschland Medien GmbH Senior Market Research Manager Key areas: Responsibility for the media research activities of the Interactive Marketing division at AOL. I.e. planning and execution of advertising impact studies, participation in the Arbeitsgemeinschaft Mediaanalyse (ag.ma) as well as in the AGOF. From 2007, responsibility for all market research activities, including media, marketing and product research.2008 to nowmediaresearch42– Dr. Sandra Gärtner Research and Consulting passionate freelancer Freelancer with first clients from the digital and media industry like t-online.de, G+J e|MS as well as Carat Germany and Google Germany. The tasks and requirements ranged from political committee work to building a client community to individual ad hoc study projects for marketing purposes. Through the various projects, it quickly became clear to me that there would not be one product offering for me, but that my strength lies in being able to flexibly adapt to market developments and, with the goal of long-term customer relationships, to always respond to the individual requirements of my clients.2015 to nowGreenAdz GmbH & Co. KG our sustainable research technology start-up With the first sustainable recruitment and incentivization approach for digital customer touchpoints, we enable an appreciative approach to customers on advertising media, websites, apps or email. For online market research projects, we invite more RESPECTfully than usual pop-up and layer surveys via GreenAdz technology and are always incentivized by a BAUM donation: For higher response rates, broader samples and deeper insights – and a good feeling with your customers. In conversations with clients, we’ve found time and again that a “customer-first” perspective is often lacking when implementing online survey projects, and that online users are far too often not treated like customer king. Based on this need, we have developed a product that enables users – not only for online market research – to be addressed at eye level and thus significantly increases the customer experience. We have been successfully implementing influencer marketing studies since 2018 to demonstrate the impact and effectiveness of influencer campaigns. Since then, I have been firmly convinced that influencer marketing is still an underestimated channel not only for B2C, but nparticularly for B2B.
ACADEMIC BACKGROUND
1994 – 1999Diplom-Studiengang MEDIENMANAGEMENT (MEDIA MANAGEMENT) at the Institute for Journalism and Communication Research, Hanover. Major in MEDIA SCIENCES with the degree “Diplom-Medienwissenschaftlerin”2002 – 2007part-time doctorate at the Faculty of Economics and Social Sciences of the University of Hamburg with the degree Dr. rer. pol. (magna cum laude)
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