Redefining the Future of TV | Comcast Advertising

Web Name: Redefining the Future of TV | Comcast Advertising






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Redefining the Future of TV

As a global leader in media, technology, and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies, and other industry players. By serving the entire premium video ecosystem, we have transformed TV into the world’s most effective marketing medium.

Core Objectives


We are enabling TV distributors to come together to offer advertisers a standardized and unified platform that makes buying and optimizing media campaigns easy.


By working across the industry, we are delivering the large, relevant audiences, across all devices, marketers need to make an impact and deliver bottom line results.


With insights from household-level data, we are enabling new targeting and measurement capabilities so advertisers can target and track campaign performance accurately.

Key Initiatives


Go Addressable

Go Addressable is an industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities for advertisers. As a launch participant, Comcast Advertising—along with several other major TV distributors and brands—will help to achieve this through industry education, advocacy and enablement.

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Agency Leadership Council (ALC)

The ALC connects senior executives across the major and independent agencies to proactively support the interests of advertising agencies, and publish insights and research that advance the industry.

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Now more than ever, the use of quality data is essential to drive business results. That’s why we’ve created the Blockgraph platform to protect consumers’ data while optimizing opportunities for advertisers.

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Our Brands

Effectv is the advertising sales division of Comcast Advertising that helps local, regional, and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns.

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FreeWheel offers advertising management solutions for the entire TV ecosystem, including digital and linear, enabling agency, media, and entertainment clients to manage and maximize value from their TV and premium video media.

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AudienceXpress delivers multiscreen TV advertising, using data insights and leveraging a total reach of more than 300 million viewers nationwide to find the right target audiences across cable, broadcast, and streaming content.

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How F.A.S.T. is Changing the TV Advertising Landscape

New Report reveals that Free Ad-Supported Streaming TV (F.A.S.T.) penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience.

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Comcast Advertising Names James Rooke President

In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.

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Introducing The 2022 Comcast Advertising Report

New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming

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Comcast Advertising Relaunches its AudienceXpress Brand

The new AudienceXpress is created for the unique needs of today’s television advertisers, rooted in automation, data-driven insights and premium inventory.

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Our Insights

What TV Advertising Industry Experts are Focused on Right Now

Industry participants gathered to discuss the TV ad landscape at Comcast Advertising’s Agency Leadership Council and the FreeWheel Council for Premium Video meetings in New York.

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Get to Know F.A.S.T. – Free Ad-Supported Streaming TV

Why More Advertisers (and Consumers) are Going F.A.S.T. highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans.

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Reaching LGBTQ+ Audiences and Fostering Inclusion

Watch a video interview featuring Michael Braunstein, lead of the LGBTQ+ employee resource group, OUT@Comcast Advertising, for a conversation on risk vs. reward and how brands can genuinely reach LGBTQ+ consumers.


Introducing The Comcast Advertising Report

Get the latest insights, data and predictions to help you succeed in TV advertising’s complex ecosystem.

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Get The Latest Streaming Insights

In a report by Comcast Advertising's Agency Leadership Council, learn about streaming's role in a comprehensive video advertising strategy.

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Diversity, Equity, Inclusion and Belonging in Real Life

Read a MediaVillage column written by Marcien Jenckes, President, Comcast Advertising. In it, he suggests one of the considerations to foster and grow diversity, equity and inclusion (DE&I) should be to create a sense of belonging for all.

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Receive updates on our On Addressability initiative

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